Work-Integrated Project

The report is based on Geyser Community Foundation, a non-profit charitable organization that has the primary function to support a charity in Rotorua and Taupo district communities. The challenges related to community foundation are lower awareness of the potential market because of limited advertisement activities, limited workforce as well as volunteers for the campaign, limited involvement of younger generation towards the community. The recommendations which are provided are creating brand as well as awareness, linking with the local business within Rotorua as well as establishment with the corporate social responsibility. Mouth publicity is a marketing tool for the business organization. There are two marketing communications for the community foundation such as advertising and public relations. The media vehicles which are proposed for the campaign are advertisement as city ride bus and radio (plug/advertisement). There are also event sponsorships and CSR partnership of the company. This report also mentioned roles and responsibilities involved into the campaign. There is also YouTube and Facebook combination mentioned into the report.