Workforce Motivation and its effect on performance of employees and business

This study focuses on the impact of employee motivation on the productivity of employees and the business. It covers the concept of workforce motivation, different types of motivation strategies used by companies, and their impact on the performance of employees and the company. The study is conducted on Waitrose Ltd, a British supermarket, and uses quantitative methodology for data collection. The findings suggest that motivation strategies have a positive impact on employee performance and the company.

Workforce Motivation and its
effect on performance of
employees and business

ABSTRACT
Purpose: The current study has aimed at collecting data about the impact of employee
motivation on the productivity of employees. This is completed by different types of motivation
strategies used by company to motivate and encourage their employees.
Methodology: The present research has covered quantitative methodology for the collection of
appropriate information. Primary and secondary sources have been used to attain defined aim
and objectives in the decided time framework. 20 managers have been chosen from Waitrose Ltd
because they have apt information about the motivation strategies.
Findings: The finding of the current investigation give majority of respondents are aware about
the various strategies of motivation. It is also identified that major respondents believe that there
is positive impact of motivation strategies on the performance of employees and the company.

ACKNOWLEDGEMENT
I would like to be thankful to God for making me capable enough to do certain activities and
perform in significant activities. I am very grateful to my supervisors for their continuous advice
and support for conducting my dissertation. I was motivated with my supervisor’s knowledge
regarding my topic.
I am also very grateful to selected respondents that they shown their support by providing
me with required data.
At last I wanted to express my gratitude towards my family and friends as they have
supported me emotionally and providing me sources to gather appropriate data.

Table of Contents
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
INTRODUCTION...........................................................................................................................5
Background to Research Topic...................................................................................................5
Background to Research Organisation........................................................................................6
Research rational.........................................................................................................................6
Research Questions.....................................................................................................................7
Research Aims and Objectives....................................................................................................7
Literature Review:...........................................................................................................................8
Briefly explain the concept of workforce motivation in increasing the business performance.. 8
What are the different type of strategies that is used for motivating employees and improving
business performance within Waitrose Ltd?.............................................................................11
What is the impact of employee motivation on performance of employees and business within
Waitrose Ltd?............................................................................................................................13
RESEARCH METHODOLOGY...................................................................................................15
FINDINGS AND ANALYSIS......................................................................................................18
Frequency Distribution Table...................................................................................................18
CONCLUSION AND RECOMMENDATIONS..........................................................................28
REFERENCES..............................................................................................................................30
APPENDIX....................................................................................................................................31

INTRODUCTION
Background to Research Topic
Motivation plays a vital role in the workplace. It helps the employee to be effective and
increases their productivity. Motivated people are more productive than those who are not
motivated. Organisation which has motivated workforce achieves their goals and objective in
very short span of time and in more efficient manner. This helps the organisation to gain success
and grow with maximising the profit. It act as a commitment that drive the energy of the
employee towards their work (Steinbauer, Renn, Chen and Rhew, 2018). It is not any easy
concept in fact boosting the morale of the employee is a continuous process. Workers need to be
feel motivated at each and every stage of their work.
If the motivation is high then the organisation can create a positive workplace for their
employee and invest more in building the infrastructure of the company. Motivated employee is
happier with the workplace and will willingly work for the company’s growth. If organisation
designed their workplace is very innovative way then this would help them directly by improving
the productivity and performance of the workers. It is very important for the business to know
that workplace motivation is a vital source if they want to gain the competitive advantage. Both
internal and external factors of the organisation impact the motivation level of the employees
(Mitchell, Schuster and Jin, 2020). They promote the energetic individual who posses good skills
and knowledge and is always ready to do work in any condition. Workplace motivation not only
helps the employee but also help the business to diversify their activities and operation.
Motivated workplace is more fruitful for engagement of employee towards each other. With the
help of this organisation can earn lots of advantage like they can utilise their resources fully, lack
of employee absenteeism, production process can be increased to the peak. One of the most
important advantage workplace motivation can give is that they can create a good public image
and helps in gaining more market share. With the motivated workplace employees can also
handle their personal and professional life in much better way.
In contradict if the workplace is not good then this could not help the employees by
increasing their motivation. In fact organisation cannot survive for longer period if the working
environment is not good. If the employee feels motivated then they will interact their personal

goal with the organisation objective and will work for the development of the both (Ljungblad
and et. al, 2014).
Background to Research Organisation
In the current research report Waitrose Company has been chosen to conduct the study.
Waitrose is a British supermarket. It is founded in 1904 by the Wait rose and Taylor. It’s
headquarter is located on Bracknell and Victoria, London. They provide services of supermarket
and online shopping and sale food products. The company hold eight position in retail sector of
the UK. Waitrose is such a big organisation that more than 50000 employees work over there. Its
parent company is John Lewis partnership. The company also sales organic product. This
company is been chosen for the study is because Waitrose is growing a much more. So to know
that work place motivation is the key for their success or not (Kattman and et. al, 2012). As the
employment engagement is more in the supermarket so to know is the business performance is
good.
In the recent time to motivate their employee Waitrose start working through mobile
phones and try to enhance their productivity within changing their workplace. They also provide
flexible workplace to their employee where all the necessary facility are being provided to them.
With the adoption of digital technology the main objective of the company is to maximise their
productivity and minimising the risk. They also try to increase their productivity by transforming
the work environment in much modern way. In the organisation large number of employee are
working so that they can achieve their long term objectives.. There are various ways used by
Waitrose for increasing employee motivation such as rewords, compensation, job rotation, role
design etc. All these are important ways for Waitrose because these helped them in increasing of
their brand image in marketplace (Kapp, Valtchanov and Pastore, 2020).
Research rational
The main reason behind selecting this research topic is to analyse the impact of
motivating workplace plays in enhancing the productivity of both employee and organisation.
This foremost reason is to find that how workplace motivation help th employee to increase their
performance towards their work. This research is important for various people such as investor,
business, industry and as an individual. As an individual knowledge could be gained that on what
are the factors that help an employee as single to boost their motivation and work for the
upliftment of the performance and productivity. This research also helps in developing of both

personal and professional knowledge (Kapp, Valtchanov and Pastore, 2020). As a personal it
help in Acquiring those skills and knowledge through which motivation can be boost and know
the various methods of motivation. Professional skills are developed as it help both the
organisation and the industry to know that hoe effective an workplace motivation is on the
productivity. This research also helps in providing the detail study of about the topic and can
help in developing the research skills that can be used in other research.
Research Questions
 What is the concept of workforce motivation for increasing the performance of business?
 What are the different type of strategies that is used for motivating employees and
improving business performance within Waitrose Ltd?
 What is the impact of employee motivation on performance of employees and business
within Waitrose Ltd?
Research Aims and Objectives
Research aim
Main aim of this research is “To analyse the importance of employee motivation in
increasing business as well as workforce performance within a workplace”: A study on Waitrose
Ltd
Research objectives
 To understand the concept of workforce motivation for increasing the performance of
business
 To determine the different type of strategies that is used for motivating employees and
improving business performance within Waitrose Ltd
 To identify the impact of employee motivation on performance of employees and
business within Waitrose Ltd

Literature Review
Literature review is that chapter of the research that is used to show the overview of past
public study of the given topic. Literature review shoe the publish data of various secondary
sources that are books, journal, magazine, online article etc. It is also been used by the
investigator to gain the detail understanding of the chosen topic.
Briefly explain the concept of workforce motivation in increasing the business performance.
According to Islami, Mulolli. and Mustafa (2018), workforce means the pool of person
who are working in the organisation as an employee to attain their personal objective. Motivation
means an act or action that helps the employee to boost their morale and work to enhance the
productivity. It is simple a process that initiate a positive attitude in the employee towards their
career. So workforce motivation means using those tool and techniques which help the employee
to boost their morale in positive way so that productivity and performance can be increased
within the organisation.
Motivation is an important function that is done by each and every manger of different
companies so that they can earn higher profit. Workforce motivation is not an external state in
fact it is the inner part of the employee so that they can energize their work and behaviour toward
achieving the goals. It is also play an important role because if the employee is happy then they
will likely to do a good job otherwise the willingness to do the work is zero.
There are two types of workforce motivation which helps in increasing the business performance
(Mone,. and London, 2018).
Extrinsic motivation: when the organisation uses the external factors like paying reward, perks,
bonus, higher salary etc. To motivate their employee then this is known as extrinsic motivation.
Intrinsic motivation: When the employee is motivated internal without any other party is
known as intrinsic motivation. They type of motivation comes within the employee personal
desire.
If there is strong workforce motivation in the organisation then the company can gain
competitive advantage from the competitor. Motivated workforce also helps the organisation to
enhance their performance while increasing the productivity and cutting the other cost. To
inspire their employee and to build the confidence among them then mangers can use motivation

as an instrument. These are some of the results that motivation plays in increasing the
performance are:
Effectively attainment of goals: If the manpower of the organisation has increased morale then
they will work toward achieving the objective of the organisation in more effective and
efficient manner. They will work willingly and contribute as much as they can which overall
help the companies to achieve their goals in shorter time period and can diversify their
activity and business in more countries. The Manpower will contribute more towards the
attainment of the objective (Dogar, 2020).
Learning of new skills and knowledge: Workforce motivation also helps the employee to gain
more new knowledge and skills which help both the individual as well as the company.
They will acquire more advance technology in their organisation and the employee will
always be ready to learn which help the companies to cut their cost of production. This will
also help the individual as there career will be develop by learning board new concept and
techniques. This will helps the business to increase their performance as the production is
getting done in cheaper amount with the help of the employee.
Decrease in labour turnover rate: If the business holds a strong motivated workforce then the
rate of employee turnover will be less. Employee will likely to work in the organisation
without any excuse. In fact worker will be less absent in the company. This will help the
business as there is no need for them to invest their time and money in hiring and recruiting
new employee and provide all the necessary training. So this will indirectly helps the
organisation to increase their overall performance. Not only this it will also help in retaining
the employee for longer time period. (Muduli. and Pandya, , 2018).
Effective communication: Organisation performance is most likely to depend upon hoe
effectively the communication take place in the company. There will e good industrial
relation if the company are sharing their information in more better way. Because if the
information is not getting proper the there may arise the problem like delay in decision
making, poor infrastructure development, lack of clarity etc. So it is necessary for the
companies to motivate their employee so that data can be transfer easily without any
misleading and this would help the organisation to take appropriate decision according to the
data and achieve the particular task. This also help in maintain a proper relation with each

other and the employee engagement will also increase. Communication gap between the
employee and the manger will also be less.
Less conflicts and grievance: Motivated employee will fight less and try to solve the problem
as less time. So if the organisation has motivated workforce then this will help in decreasing
the compliance and grievance which helps the organisation worker to pay more attention
towards their job. Motivated employee will solve their problem by their own so managers
are not needed to solve their problem and concentrate more on other job which help the
company to enhance their performance. The complaints rate will fall down and there is less
chance of getting injured or accident happening (Mani and Mishra, 2020).
Motivated workforce will also help the organisation to improved the worker performance as
employee will be much focused on their duties which help them to increase the productive level.
This will help in enhancing the overall output of the companies. Other benefit that business can
get and enhance their performance are that this will help the organisation to product more quality
and quantitative goods which help then to gain market share. If the employee can gain market
share then this will help to enhance their performance as employee will produce more goods
which they can sale in the international market. Workforce motivation also help the employee to
solve the query of the customer nn more peaceful manner which help then to improve customer
care service (Mani and Mishra, 2020).
Alzahrani, Johnson and Altamimi (2018), states that when employees are provided
monetary benefits there are more chances to motivate and encourage them towards the objectives
and targets of the business. The monetary benefits assist in increasing the well-being of
employees and this improves the standard of employees and they become more motivated
towards the company's objectives so that they can get more monetary benefits in future.
Alnowaiser (2017), states that non-monetary benefits play important role in motivating
employees. There are employees in the organisation who need flexibility in their working
environment. This motivates employees that their employers are giving opportunity to work
according to their requirements.

What are the different type of strategies that is used for motivating employees and improving
business performance within Waitrose Ltd?
According to Babii (2020), motivation is determined as that process that helps in
motivating and engaging employees. This is very significant for Waitrose to form various
strategies so that they can motivate and encourage employees at right time. Some of the common
strategies that are considered by Waitrose Ltd are explained below in detailed manner.
Recognising great work: Recognising great work of employees is one of the best
strategies that is considered by Waitrose Ltd to motivate employees. Basically, it is the strategy
in which every great work of the employee is appreciated in front of their teams as well as
colleagues so that their self-esteem could be satisfied. Praising workforce to achieve their
objectives is quite significant to maintain enjoyable work environment. Appreciation is generally
provided in the form of positive feedback or small tokens and rewards. This policy inspires
workforce to operate toward achievements. This way Waitrose Ltd help in building mindset
among employees that their work is being valued and company is also confident about
capabilities of workforce.
Taking regular breaks: Another strategy adopted by Waitrose Ltd to motivate and
encourage their human resource is allowing them to take regular breaks during their work. This
helps employees to give rest to their mind so that they can continue their work with fresh mind.
Basically, this assists in increasing the productivity of employees as breaks are very necessary
and, in this break, employees are allowed to communicate with their colleagues other than their
work. This encourages employees that company is giving value and giving appropriate time to
take rest so that they could their work with more efficiency.
Rewards and benefits: Rewards and benefits are explained as the other strategy to motivate
employees by Waitrose Ltd. This is considered as one of the greatest strategies to increase the
productivity of employees and increasing the performance because in this they are provided with
financial and non-financial incentives. In financial incentives employees get bonus, share in
earned profits etc. The financial incentives help employees to improve their well-being and
increase their standard in the society they live (Al-Madi and et. al., 2017).
Prioritising work-life balance: Another strategy to motivate employees is prioritising work-
life balance. Waitrose Ltd provides flexibility working hours to its employees so that they do not

work with any type of pressure. Basically, in this company make sure that employee make
balance between personal and professional lives.
Be transparent: The other motivating strategy for implemented by Waitrose Ltd is being
transparent with employees. The company focuses at being open with workforce about what is
happening in the company so there is no surprise. This gives chance to every employee to put up
question and provide any suggestion or feedback (Ragab and Arisha, 2018). The managers of
company make sure that their employees are included in every type of decision and remain
committed to the direction organisation takes. This has assisted to sustain motivation and
increase loyalty and pride of the company.
Motivating and encouraging individuals rather than team: This is the other strategy
adopted by Waitrose Ltd it is very well known by the company that aligned incentives is the
great way for ensuring everyone in the team is working towards common objectives and goals.
Framing strategies in multiple ways ensures that every stakeholder has personal understanding of
how operating together benefits individual and the team. Basically, this technique helps company
to encourage team for accomplishing amazing things.
Radiating positivity: Managers of Waitrose Ltd motivate employees by pumping energy
among employees. The managers of company make sure that they are enthusiastic while working
so that workforce could feed off that same positive energy. For this they arrange fun activities
like games, music etc. This is the best way to lift the excitement of employee towards their work
(De Sousa Sabbagha and et. al., 2018).
According to Rovan-Stajduhar and Hasselgren (2018), recognising great work of the
employees holds major importance in improving the business performance. When work of
employees are appreciated in the organisation they get encouraged to attain objectives of the
company. This ultimately benefits the organisation as their productivity increases so the profit
level.
As per the opinion of Durksen and et. al., (2017), the other strategy that is most beneficial
for motivating employees is prioritising work life balance. In this when employees get flexible
hours they attain their objectives in effective and efficient manner.

What is the impact of employee motivation on performance of employees and business within
Waitrose Ltd?
According to Devi (2017), whenever discussed about the business performance, it cannot be
considered at in isolation from its workforce. They are known as the biggest assets that
organisation owns. The way number of employees performs in their job has an important impact
on the outcomes and success of Waitrose Ltd. Motivation is significant for Waitrose Ltd as well
as employees. It assists an individual to achieve their personal objectives. A motivated employee
has higher job satisfaction, improved performance and a willingness to get success. This is
enjoyed and experienced by the wider team and the overall Waitrose Ltd. Workforce motivation
however, is a general concern for the managers of Waitrose Ltd. Unmotivated personnel
typically spend very little or zero effort completing needed work, often do the bare minimum
without any desires for delivering quality outcomes and continuously avoid workplace
gatherings and functions. Without any creativity employees are very less encouraged and
motivated to perform. One of the toughest parts of motivation is that all personnel have different
trigger that would get them inspired and managers require to work hard to determine ways for
motivating each person based on their personal needs and wants (Parashakti and Ekhsan, 2020).
When employee is empowered in Waitrose Ltd by the managers, they can take control of and be
influential in a specific situation. Empowerment is always powerful as it offers the freedom for
making decisions and taking ownership of good as well as the not so good, results and could only
come from someone who is encouraged and motivated. Personnel that desire to have their voice
heard, who wants to contribute in important roles and who seek outcomes, will thrive with
empowerment. An encouraged employees always looks for better ways to tackle jobs in Waitrose
Ltd. They also look for streamlining the procedure, eliminating waste, automating tasks and
overall producing more effective and efficient outcomes. The motivated employees remain
quality oriented and work productively. From the perspective of Waitrose Ltd, employee
motivation is paramount. On the job performance is improved and objectives are more readily
attained. As a bonus too, great quality result, typically through speedier and improved process,
outcomes in lower costs (Aydın and Tiryaki, 2018).
One of the biggest objectives of Waitrose Ltd is to make earn higher profits. It is very well
understood by the company that without team of employees it is not possible to complete
established objectives and goals. The desired profit level never be attained by the company if

employees are not encouraged and motivated. So, it is very clear from this that Waitrose Ltd play
very important role when it comes to influence and encourage the job performance of workforce.
Hence, from the gathered information it is determined that there is positive impact of employee
motivation on the performance of employees as well as increasing the performance of the whole
business. Some of the positive impact of employee motivation can be defined as advantages
defined below.
High productivity level: Employee motivation assists employees to work in faster manner
with more efficiency, this leads to more results and outputs. This could enable company to do
more and even sell more of their products and services.
More innovation: The other positive impact of employee motivation is more innovations
because it not only helps in producing more but more likely to make offering ever better. Highly
focused towards services and products, encouraged workforce would see areas to improve and
are driven to operate for enhancing these.
Lower level of employee turnover: Encouraged employees are more likely to stay and
perform in their roles as they could see the effects of their operations. They feel that there is an
ongoing differences that they could make in the organisation. This could also lead to lower
recruitment and training costs for the organisation as personnel churn is reduced.
Great goodwill and strong recruitment: When employees are motivated in the organisation
they always talk about their experiences with their friends and other people. This helps in
improving the market reputation of the company. This ultimately helps company to easily recruit
leading employees.
As per the view of Sahito and Vaisanen (2017), there is positive impact of employee
motivation on the performance of employees because this helps in improving the productivity
level of employees. When employees complete their work with greater efficiency they attain
their targets and objectives.
Rey and Bastons (2018), states that when employees are motivated in the organisation the
working environment becomes positive and they start sharing their thoughts and ideas. When
employees share ideas and thoughts this help organisation to operate with greater innovations.

RESEARCH METHODOLOGY
Research methodology is defined as the process which helps in accumulating, analysing
and using information in such a manner so that objectives could be easily gathered. Basically it is
the process that covers series of steps. In this researcher focuses on solving the defined research
problem by selecting appropriate research design, choosing methods of data collection,
specifying sample, collecting data, analysing and interpreting the piece of information. The
different kinds of research methodologies that are considered in the present investigation are
defined below with their apt justification (Kogan, Mayhew and Vasarhelyi, 2019).
Research Approach: Research approach is referred as the research methodology that
helps in providing theories so that gathered information could be easily evaluated and analysed.
Mainly the approach is categorised in the two major kinds that are: inductive and deductive
approach. Investigator has dependent upon deductive approach because it assists in testing
existing theories to attain objectives (Hoddy, 2019). It focuses to review literature and formulate
the research questions and then accumulating and analysing information for answering questions
of the research. It is known as scientific approach to analyse gathered numeric piece of
information.
Research Philosophy: Research philosophy is defined as the methodology that provides
certain set of beliefs and principles for evaluating data. Epistemology, Ontology and axiology are
the three main types of philosophy. Investigator has selected epistemology philosophy as it is
being categorised into three main parts that are: positivism, critical realism and interpretivism.
Researcher has shown dependence on positivism philosophy because it assists in evaluating and
analysing the collected data. The major advantage of using positivism philosophy is it great for
the evaluation of numerical piece of information (Worthington and Bodie, 2017).
Research Strategy: In the present research, researcher has aimed at investigation the
impact of different types of motivation on the productivity of employees. So, the present
investigation is focussed at quantitative study which is dependent upon quantitative data. After
understanding the requirement of investigation researcher has evaluated different kinds of
research strategies which include: action research, survey, interview, grounded theory etc.
Survey is being selected by researcher to collect information directly from the respondents. This
is the great strategy to collect numerical piece of information without taking longer period of
time (Clarke and Visser, 2019).

Research Choice: Research choice is the methodology that provides method to collect
information in qualitative and quantitative nature. Basically this is the method that tells
researcher what type of information required to be accumulated so that objectives could be easily
met in shorter time duration. The choice mainly has three important kinds that are: mono
method, mixed method and multi-mixed method (Beck, 2019). Mono method is chosen by
investigator because it provides option to choose between qualitative or quantitative research
choice. Researcher has shown dependence upon quantitative choice because it facilitates in
collection of statistical figures and facts. This basically helps in attaining objectives in more
practical manner. On the other hand, qualitative research choice does not assist in the present
investigation as it is not practical as it only considers theoretical data (Erro-Garcés and Alfaro-
Tanco, 2020).
Data Collection: Data collection is the methodology that helps in collecting apt data with
the motive of attaining objectives in the defined period of time. It is classified in two main kinds
that are: primary and secondary data collection. Investigator has selected primary as well as
secondary data collection method to attain objectives. The former one is selected by researcher
because it helps in the collection of first hand data that is never collected by any investigator on
prior basis (Hughes and Barlo, 2021). With the motive of collecting raw data investigator has
approached questionnaire as an instrument so that data could be gathered directly from
respondents. Besides this investigator has also approached secondary data collection method in
which published information is carried out by investigator. In this secondary sources are: books,
journals, newspapers, articles, magazines etc.
Research Instruments: Research instruments are referred as the instruments that are used
for directly approaching respondents. There are various types of research instruments that
include: questionnaire, observation, interview etc. Questionnaire is selected as research
instrument to collect data because in this there are close-ended questions which help in getting
answers from the respondents without any biasness. Basically in questionnaire different
questions are involved with multiple number of options. Questions related to the various
motivation strategies are asked by the selected number of representatives (Aithal, 2017).
Sampling: Sampling is defined as the methodology that helps in the selection of certain
number of representatives. This is the methodology in which equal number of opportunity is
given to respondents so that they can take participation in the conducting survey. Non-

probability and probability are the two main kinds of sampling. Investigator has chosen
probability sampling because it assists in selecting larger number of respondents from the
available given number of population. Under sampling, random sampling method is used in
which there is no requirement of selecting respondents with particular criteria. 20 managers are
chosen as respondents from Waitrose Ltd to collect data because they are the people who are
directly linked with the employees of organisation (Khairuldin, 2017). They continuously form
strategies so that employees could be motivated in the organisation.
Time Horizon: Time horizon is explained as the methodology that helps in scheduling
time to each activity of the research so that objectives could be easily attained. This is
categorised in two main types that are: cross-sectional and longitudinal time horizon. In the
current investigation, investigator has chosen cross-sectional time horizon because it assists in
assigning short time duration to attain defined objectives. It is generally based upon real time
situation so that every objective could be attained in practical manner (Budianto, 2020).
Validity and Reliability: Validity and reliability is explained as the precise elements.
Validity is defined as the element in which concept is evaluated and measured in a nature of
quantitative study. The other element that holds great importance in conducting quantitative
study is accuracy and reliability of the instrument. The questionnaire should be understood by
respondents before answering the mentioned number of questions then only expected outcomes
could be taken out. Respondents are known as the other aspect that affects the validity of whole
investigation. Larger number of participants are required for getting reliable information. Hence,
reliable and valid information is easily gathered in the project by approaching primary and
secondary sources (Papachristos, 2018).
Ethical Implications: The foundation of the whole investigation is research ethics. Some
of the significant ethical guidelines considered and implemented by investigator are mentioned.
Researcher has taken permission from respondents whether they are interested to take
participation in the survey. No employees are hurt in the process of conducting information.
Anonymity and confidentiality of the respondents are respected by the investigators (Phillips and
Ritala, 2019).

FINDINGS AND ANALYSIS
In this chapter frequency distribution analysis is used for evaluating the gathered data. MS-
Excel is also used for forming graph so that readers could easily interpret the information.
Frequency Distribution Table
Q1) Do you think that in an organisation workforce motivation is
necessary?
Frequency
a) Yes 18
b) No 2
Q2) Do you believe that motivating workforce helps in improving
business performance within Waitrose Ltd?
Frequency
a) Yes 15
b) No 5
Q3) As per your experience, what are the various types of strategies that is
adopted by Waitrose Ltd for motivating employees and increasing
business performance?
Frequency
a) Recognising great work 3
b) Taking regular breaks 4
c) Rewards and benefits 5
d) Learning and experiment 3
e) Prioritising work-life balance 5
Q4) According to you, what is the major benefit that could be experienced
and gained by Waitrose Ltd by above mentioned strategies of motivating
employees?
Frequency
a) Encourage and motivated workforce 4
b) Achieved targets and goals of organisation 3
c) Increased goodwill 5

d) Put employees into action 2
e) Leads to build friendly relationship 4
f) Stability of employees 2
Q5) Do you think that rewards and benefits are directly connected to the
motivation of employees towards their assigned work within Waitrose
Ltd?
Frequency
a) Yes 16
b) No 4
Q6) As per your view, what is the impact of employee motivation on the
employees performance and business performance within Waitrose Ltd?
Frequency
a) Positive impact 14
b) Negative impact 3
c) Neutral impact 3
Q7) According to you, what is the major role that is performed by the
managers of Waitrose Ltd for motivating their employees?
Frequency
a) Becoming a strength coach 5
b) Delegating and letting people shine 6
c) Providing powerful feedbacks 7
d) Understanding needs and requirements of employees 2
Q8) According to you, what are the issues that could be faced by Waitrose
Ltd if they do not invest in different strategies of motivating employees?
Frequency
a) Unachieved targets and goals 3
b) Chaos and confusion among employees and employers 2
c) Uncertainty about the future 4
d) Not able to support inclusion and diversity in the workplace 5
e) Lower expectations for success 3

f) High employee turnover 3
Q9) Do you think that unmotivated employees are not able to increase
their productivity?
Frequency
a) Yes 17
b) No 3
Q10) If you get chance then from the below given recommendations what
would you suggest to managers of Waitrose Ltd to increase motivation
among employees?
Frequency
a) Continuous learning sessions 6
b) Fulfilling expectations of employees 7
c) Measuring performance 5
d) Flexible environment 2
Q11) Is it necessary to review motivation strategies time to time according
to the requirements of employees within Waitrose Ltd?
Frequency
a) Yes 17
b) No 3
Q12) Do you think that motivating employees would make employees to
retain in Waitrose Ltd for the longer period of time?
Frequency
a) Yes 20
b) No 0
Question 1: Workforce motivation is necessary
Q1) Do you think that in an organisation workforce motivation is
necessary?
Frequency
a) Yes 18

b) No 2
Interpretation: With the above accumulated piece of information it is interpreted that
there are total 20 respondents. 18 respondents have said yes that workforce motivation is
necessary because it encourages employees to work hard so that their motives as well as
companies motives could be fulfilled. These respondents believe that this is very necessary
because it is directly connected to the increased efficiency of employees. The remaining 2
respondents have answered no that it is not that necessary process in the organisation because
every employee knows that their work is important then only they will be paid. Hence, majority
of respondents believe that it is very necessary procedure in the company.
Question 2: Motivating workforce helps in improving business performance within Waitrose
Ltd
Q2) Do you believe that motivating workforce helps in improving
business performance within Waitrose Ltd?
Frequency
a) Yes 15
b) No 5

Interpretation: From the above mentioned information it is analysed that researcher has
approached 20 participants. 15 participants have given answer yes that motivating employees
assist in improving the performance of business within Waitrose Ltd. Expectations of employees
are fulfilled so this makes them work hard for the achievement of company's objectives. The rest
5 respondents have said no that it does not assist in improving the performance of business as
there are other important procedures and process that play major role in improving the business
performance.
Question 3: Various types of strategies that is adopted by Waitrose Ltd for motivating
employees and increasing business performance
Q3) As per your experience, what are the various types of strategies that is
adopted by Waitrose Ltd for motivating employees and increasing
business performance?
Frequency
a) Recognising great work 3
b) Taking regular breaks 4

c) Rewards and benefits 5
d) Learning and experiment 3
e) Prioritising work-life balance 5
Interpretation: As per the accumulated piece of information it is understood that 3
respondents said that recognising great work is one of the major kind of strategies used by
Wasitrose Ltd to motivate number of employees and increase business performance. This will
show employees that their work is significant for the fulfilment of company's objectives. The
other 4 respondents have answered that encouraging employees to take regular breaks so that
they can work with fresh mind. Another 5 respondents said that rewards and benefits is another
strategy because this will develop mindset among employees that if they achieve their targets
they will receive benefits in the form of monetary or non-monetary benefits. Next 3
representatives have said that learning and experiment chances to employees help in building
confidence among employees. The rest 5 respondents answered that prioritising work-life
balance is the other significant strategy because this provides opportunity to employees to make
balance between their professional and personal life.
Question 4: Major benefit that could be experienced and gained by Waitrose Ltd by above
mentioned strategies of motivating employees
Q4) According to you, what is the major benefit that could be experienced
and gained by Waitrose Ltd by above mentioned strategies of motivating
Frequency

employees?
a) Encourage and motivated workforce 4
b) Achieved targets and goals of organisation 3
c) Increased goodwill 5
d) Put employees into action 2
e) Leads to build friendly relationship 4
f) Stability of employees 2
Interpretation: With the accumulated piece of information it is understood that 4
respondents have given answer that encouraging and motivating workforce is the major benefit
that could be experienced by Waitrose Ltd. Motivated employees are always asset for the
company as they are always dedicated towards work and operations. Another 3 participants
answered that achieving goals and targets is another benefit because they continuously do their
work with greater efficiency. The other 5 respondents said that increased goodwill is the other
benefit because employees share good word of mouth about the company and provide great
service to customers. The other 2 respondents said that putting employees into action is the
biggest advantage as employees become very clear work that they have to complete. The other 4
respondents said that leads in building friendly relationship to motivate employees because this
increases the communication between employers and employees. The rest 2 respondents said that

stability of employees is the other benefit because employees retain in the organisation longer
period of time.
Question 5: Rewards and benefits are directly connected to the motivation of employees
towards their assigned work within Waitrose Ltd
Q5) Do you think that rewards and benefits are directly connected to the
motivation of employees towards their assigned work within Waitrose
Ltd?
Frequency
a) Yes 16
b) No 4
Interpretation: As per the accumulated piece of information it is analysed that 16
respondents answered yes that rewards and benefits are directly connected to the motivation of
employees towards their assigned work within Waitrose Ltd. Benefits and rewards assist in
motivating employees as it has the power to increase the well-being and standard of employees
in this competitive world. The remaining 4 participants have said no that they are not directly
connected to the employees motivation because there are number of employees who do not get
affected by the rewards offered by the Waitrose Ltd.
Question 6: Impact of employee motivation on the employees performance and business
performance within Waitrose Ltd
Q6) As per your view, what is the impact of employee motivation on the Frequency

employees performance and business performance within Waitrose Ltd?
a) Positive impact 14
b) Negative impact 3
c) Neutral impact 3
Interpretation: As per the above drawn graph it is analysed that 14 respondents answered
that there is positive impact of motivation of employees especially on the performance of
employees as well as business performance. The positive impact can be easily defined as
achievement of objectives and goals, improved relationship between employers and employees.
Another 3 participants have answered that there is negative impact of employee motivation
because employees could feel that managers are favouring their favourite employees. The rest
participants have said that there is neutral impact of employee motivation on the performance of
employees because employees do not get affected whether they are motivated by company or
not.
Question 7: Major role that is performed by the managers of Waitrose Ltd for motivating their
employees
Q7) According to you, what is the major role that is performed by the
managers of Waitrose Ltd for motivating their employees?
Frequency
a) Becoming a strength coach 5

b) Delegating and letting people shine 6
c) Providing powerful feedbacks 7
d) Understanding needs and requirements of employees 2
Interpretation: As per the collected data it is understood that 5 representatives have said
that becoming a strength coach is one of the major roles that could be performed by managers of
Waitrose to motivate employees. This basically guides employees at every step related to the
work. Another 6 participants have answered that delegating and letting people shine is the other
role performed by managers as in this employees get certain authority to take decisions and work
according to that. Other 7 respondents have said that providing powerful feedbacks to employees
is the greater way because this will help in determining any shortcomings in the work. The
remaining 2 participants have said that understanding the requirements and needs of employees
is the other role performed by managers to encourage employees because this holds great
importance.
Question 8: Issues that could be faced by Waitrose Ltd if they do not invest in different
strategies of motivating employees
Q8) According to you, what are the issues that could be faced by Waitrose
Ltd if they do not invest in different strategies of motivating employees?
Frequency
a) Unachieved targets and goals 3
b) Chaos and confusion among employees and employers 2

c) Uncertainty about the future 4
d) Not able to support inclusion and diversity in the workplace 5
e) Lower expectations for success 3
f) High employee turnover 3
Interpretation: With the gathered piece of information it is interpreted that 3 respondents
have answered that unachieved goals and targets is one of the issue if they do not motivate
employees. The other 2 respondents answered that chaos and confusion is the other issue because
this will increase the communication gap between employees and employers. 4 participants said
that another issue is uncertainty about the future that could be faced by company because
employees could leave organisation at any point. 5 participants have given answer that they
company become unable to support diversity and inclusion in the workplace. 3 respondents have
said that lowering expectations for success and the rest 3 have answered that high employee
turnover is the major issue because if required motivation is not provided to them then they do
not continue their work in the same organisation.
Question 9: Unmotivated employees are not able to increase their productivity
Q9) Do you think that unmotivated employees are not able to increase
their productivity?
Frequency

a) Yes 17
b) No 3
Interpretation: As per the above recorded information it is observed that 17 participants
have said yes that unmotivated employees are not capable enough to increase the productivity of
company because they would not have any motive to work and operate. The remaining 3
respondents answered no that every employee is important for the organisation because they
definitely contribute in achieving objectives.
Question 10: Suggest to managers of Waitrose Ltd to increase motivation among employees
Q10) If you get chance then from the below given recommendations what
would you suggest to managers of Waitrose Ltd to increase motivation
among employees?
Frequency
a) Continuous learning sessions 6
b) Fulfilling expectations of employees 7
c) Measuring performance 5
d) Flexible environment 2

Interpretation: With the recorded data it is understood that 6 respondents have said that
continuous learning sessions is one of the suggestion for Waitrose because this will improve the
existing skills of employees. Another 7 respondents answered that fulfilling expectations of
employees is the other recommendation to company because this improves the standard of
employees in personal as well as professional lives. The other 5 respondents have answered that
measuring performance of employees so that default can be identified at initial stages and
provide required training. The rest 2 participants said flexible environment is the other
recommendation for increasing motivation among employees.
Question 11: Review motivation strategies time to time according to the requirements of
employees within Waitrose Ltd
Q11) Is it necessary to review motivation strategies time to time according
to the requirements of employees within Waitrose Ltd?
Frequency
a) Yes 17
b) No 3

Interpretation: As per the gathered data it is understood that 17 respondents answered
yes that reviewing motivation is necessary because this helps in developing strategies according
to the requirement of employees. The left 3 respondents said no that that it is not necessary to
review strategies time to time because this will consume time of the managers of company.
Question 12: Motivating employees would make employees to retain in Waitrose Ltd for the
longer period of time
Q12) Do you think that motivating employees would make employees to
retain in Waitrose Ltd for the longer period of time?
Frequency
a) Yes 20
b) No 0

Interpretation: From the mentioned information it is recorded that the whole 20
respondents have said that motivating employees would make employees to retain in Waitrose
Ltd for the longer period of time.
Discussion on the basis of primary and secondary information
It is being identified from the primary information and secondary information that
workforce motivation is very necessary in the organisation. These both sources have identified
that employees are the most significant asset of the company and it is crucial procedure to
motivate and encourage them time to time.
From primary information it is determined that employees are more attracted towards the
monetary benefits. Employees believe that they monetary benefits help in improving their well-
being and standard in the society. On the other hand, from secondary information it being
understood that companies focus on offering non-monetary benefits to the employees. They
focus on providing flexible working environment so that employees could even work from their
home.

CONCLUSION AND RECOMMENDATIONS
Conclusion
From the mentioned recorded data, it is summarised that motivation plays very
significant role in the organisation. It is being determined that motivated employees are very
productive in comparison to those who are not encouraged. Companies that are operating with
the encouraged workforce have greater chances to get success and earn profit. With such group
of employees, organisations are able to achieve all their defined aim and goals in shorter period
of time in effective and efficient way. Basically, it is the commitment that helps in driving the
energy of the workforce towards their assigned job duties and roles. It is also recorded in this
report that boosting morale of workforce is not an easy task for mangers. Employees required to
be felt encouraged at every stage of the work. When motivation is high in the organisation it
creates positive workplace for employees and invest more in making strategies. Motivated
employees are the happiest in the organisation and become very important asset. In this
information is gathered about the basic conceptual framework of employee motivation in
increasing the performance of business. Companies offer two types of motivation to employees
that include extrinsic and intrinsic motivation. When strong workforce motivation strategies
prevail in the organisation companies gain competitive advantage. Information is also gathered
about the various types of strategies adopted by the company to continuously motivate
employees in the favour of defined objectives of the organisation. These strategies play very
precious role in increasing the productivity of employees as well as enhancing the performance
of business. It also discerns the impact of different types of motivation strategies on the
performance of employees as well as the company’s performance. For this primary as well as
secondary sources are approached to collect data. Primary information is accumulated through
the instrument called questionnaire. On the other hand, secondary information is gathered by
books, articles, newspapers, journals etc.
Recommendations
From the above collected data there are certain recommendations for Waitrose Ltd related
to the motivation of employees. It is being analysed those motivating employees has positive
impact on the business performance as well as productivity of employees. Some of the
recommendations are given below that could be followed by Waitrose Ltd to improve
performance of employees.

Continuous learning sessions: The foremost recommendation to Waitrose Ltd is that they should
focus on arranging and organising continuous learning sessions to employees. The continuous
learning sessions will help employees to learn new skills as well as polish their existing skills.
This will boost the confidence among employees that their working organisation is investing for
providing training to them.
Understanding needs and expectations of employees: Another recommendation that is given to
Waitrose Ltd is understanding the expectations and needs of employees. By understanding the
needs, the company could easily fulfil those and when these needs are fulfilled employees feel
motivated towards the accomplishment of the company’s objectives.
Offering flexible environment: The other recommendation to Waitrose Ltd is that they
should always make way to offer flexible environment to employees. The flexible environment
would assist employees to make balance between their professional as well as personal work.
Employees also get encouraged to work with more efficiency so that they can get more
relaxations in the company.

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APPENDIX
QUESTIONNAIRE
Q1) Do you think that in an organisation workforce motivation is necessary?
a) Yes
b) No
Q2) Do you believe that motivating workforce helps in improving business performance
within Waitrose Ltd?
a) Yes
b) No
Q3) As per your experience, what are the various types of strategies that is adopted by
Waitrose Ltd for motivating employees and increasing business performance?
a) Recognising great work
b) Taking regular breaks
c) Rewards and benefits
d) Learning and experiment
e) Prioritising work-life balance
Q4) According to you, what is the major benefit that could be experienced and gained by
Waitrose Ltd by above mentioned strategies of motivating employees?
a) Encourage and motivated workforce
b) Achieved targets and goals of organisation
c) Increased goodwill
d) Put employees into action
e) Leads to build friendly relationship
f) Stability of employees
Q5) Do you think that rewards and benefits are directly connected to the motivation of
employees towards their assigned work within Waitrose Ltd?
a) Yes
b) No
Q6) As per your view, what is the impact of employee motivation on the employees
performance and business performance within Waitrose Ltd?
a) Positive impact

b) Negative impact
c) Neutral impact
Q7) According to you, what is the major role that is performed by the managers of Waitrose
Ltd for motivating their employees?
a) Becoming a strength coach
b) Delegating and letting people shine
c) Providing powerful feedbacks
d) Understanding needs and requirements of employees
Q8) According to you, what are the issues that could be faced by Waitrose Ltd if they do not
invest in different strategies of motivating employees?
a) Unachieved targets and goals
b) Chaos and confusion among employees and employers
c) Uncertainty about the future
d) Not able to support inclusion and diversity in the workplace
e) Lower expectations for success
f) High employee turnover
Q9) Do you think that unmotivated employees are not able to increase their productivity?
a) Yes
b) No
Q10) If you get chance then from the below given recommendations what would you suggest
to managers of Waitrose Ltd to increase motivation among employees?
a) Continuous learning sessions
b) Fulfilling expectations of employees
c) Measuring performance
d) Flexible environment
Q11) Is it necessary to review motivation strategies time to time according to the
requirements of employees within Waitrose Ltd?
a) Yes
b) No
Q12) Do you think that motivating employees would make employees to retain in Waitrose

Ltd for the longer period of time?
a) Yes
b) No