IKEA Dresser Recall: Communication Strategies and Impact

Running Head: WORKPLACE AND EMPLOYMENT WRITING 1
Workplace and Employment Writing
Name:
Institution

WORKPLACE AND EMPLOYMENT WRITING 2
Introduction
Following recent cases about the possibility of IKEA dressers and chest topping over, the
company has decided to recall over 29 million dressers and chests after it emerged that around
six children died and 36 others have been injured as a result of the furniture tipping over (2019).
According to the chairman of the Consumer Product Safety Commission (CPSC), Elliot Kaye,
the recalled dresser is MALM chests that were manufactured between the period of 2002 and
2016. This report will explore how IKEA communicated with the customers, why the company
recalled the products, and how did the company communicate with the public.
Strategies for communicating with customers.
Communication between a business and the customers is key to establish a good
relationship. A business may communicate with customers through social media campaigns. For
example, Facebook and Twitter can give customers regulate update concerning a product.
Another way is through call centers and dedicates service representatives. Businesses can also
use emails and offline channels such as newsletters.
The reason for recalling the defective goods
IKEA has recalled the MALM dressers after the company established that the product
posed a grave danger to young children. The recall was made in June 2016 following the death of
a two-year-old who was found crushed by the dresser in California ("IKEA is voluntarily
recalling all chests and dressers that do not meet the performance requirements of the U.S.
voluntary industry standard (ASTM F2057-14). - IKEA", 2019). The report indicates that at least
five other children have been reported dead following the tipping over of the furniture and about
36 others were injured.