Workplace Transformation in the Digital Age

This research explores the impact of workplace transformation in the digital age on Costa Coffee. It includes a literature review, research methodology, data analysis, and research findings. The study aims to identify the technology and requirements needed for employees to carry out their roles and collaborate, and to evaluate potential technologies to enhance performance and efficiency.

Project
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Title: Workplace transformation in the digital age..........................................................................3
Introduction .....................................................................................................................................3
Background to the research ........................................................................................................3
Research Aim .............................................................................................................................3
Research Objectives ..................................................................................................................3
Literature Review ............................................................................................................................4
Research Methodology ...................................................................................................................5
Q3) According to your view point, does technology plays important role in enhancing
performance and efficiency of employees?.....................................................................................8
Q6) According to you, what is the role of technology in workplace transformation of Costa
Coffee?.............................................................................................................................................8
Data Analysis ................................................................................................................................10
Analysis of collected facts .......................................................................................................10
Research Findings .........................................................................................................................12
Interpretation of data ................................................................................................................12
Conclusion ....................................................................................................................................17
Effectiveness of research methods applied ...................................................................................18
Recommendations on alternative methods that could have been used..........................................18
References......................................................................................................................................19
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Title: Workplace transformation in the digital age
Introduction
The external environmental aspects include variety of elements which have high impact on
business growth and profitability. In order to assure higher competitive advantage workplace
transformation plays important role as it empowers employees to conduct their work in more
accurate manner and encourage collaboration and communication (Attaran, Attaran and
Kirkland, 2019). The present research has conducted on Costa Coffee which is operating its roles
and responsibility as a British coffee house chain the organization was founded in the year 1971
and headquartered in England. The present research include discussion on the technological
i8nfrastructural needs which support employed in completing their objectives. For this research
literature review data analysis an average recommendation is being included in present research.
Background to the research
Research Aim
To identify the technology and the requirements needed for employees to carry out their
roles and collaborate. A study on Costa Coffee.
Research Objectives
 To determine the concept of workplace transformation in context to the business.
 To identify the technology and the requirements needed for employees in Costa Coffee to
carry out their roles and collaborate.
 To evaluate the potential technology through which Costa Coffee can enhance the
performance and efficiency of employees’ roles.
Research Questions
 What is the concept of workplace transformation in context to the business?
 What are the technology and the requirements needed for employees in Costa Coffee to
carry out their roles and collaborate?
 What are the potential technology through which Costa Coffee can enhance the
performance and efficiency of employees’ roles?
Limitation of the study
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The primary limitation associated with conducting present research is inclusive of access of
limited resources as well as insufficient time. In addition to this due to time inefficiency affect
the effectiveness of current study. In addition to this use and implementation of proper set of
research methodology is being made by investigator in order to mitigate the limitation of
insufficient time. In this with the help of taking use of primary and secondary source of data
collection method investigator am towards overcoming the limitation and further fulfilled
research outcomes in efficient manner.
Literature Review
Concept of workplace transformation in context to the business
As per the view point of Attaran, Attara and Kirkland, (2020) changing the technological
infrastructure of the organization is focused on improving flexible nature and adaptability
through technology. In this business environment workplace transformation plays important role
as it allows organization to not only enhance it’s profitability but also to stay competitive. In
context with business workplace transformation empowers employees to perform their work in
more efficiently which further enhances their morale and productivity (Thevannoor, 2020). It
also helps in encouraging collaboration and communication which lead towards innovation and
better utilization of employee talent. Bushinesses need to have profound understanding of
importance and need of workplace in transformation significantly assure more competitive
growth and generate revenue.
Technological needs for the workforce of Costa Coffee to complete their daily activities in an
effective manner.
According to the viewpoint of de Lucas Ancillo, del Val Núñez and Gavrila, (2021) digital tools
and technologies plays important role which allow organisations such as Costa Coffee to
enhance their overall growth and competitiveness in industry. In context with the selected
organization employees need technology such as virtual private networks network voice and
data solutions, cloud computing, scheduling system machine learning etc. With the help of
these technologies employees conduct their works roles and responsibility in more efficient
manner (Soled, 2021). Furthermore it has been analysed that technology searchers virtual
communication tool is also needed for employees in Costa Coffee as help organization to assure
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more collaboration which enhances overall growth and competitiveness of company in the
industry.
Potential technology through which Costa Coffee can enhance the performance and efficiency
of employees’ roles
According to the viewpoint of Dhiman and Marques, (2020) organisations are performing its
roles and responsibilities in the outward and inward environment which includes of elements and
factors that affect their growth in direct and indirect manner .In this there are certain technology
through which Costa Coffee can maximise their performance as well as efficiency of employees
roles. In this with the help of leveraging communication tool, taking use of various business
application, employee engagement software can enhance employees efficiency. Along with this
with the help of under taking advantage of cloud computing, group messaging and chat
technology not only helps in improving communication and efficiency of employees but also
enhances their productivity at higher scale.
Research Methodology
Research methodology is defined as aspect in which investigator can undertake usage of suitable
and proper options of methodology for completing research outcomes. In context with present
study investigator has selected use of efficient research method (Selimović, Pilav-Velić and
Krndžija, 2021). Research methodology play important role in overall research as it helps in
conducting research in effective and viable manner. In relation to the respective research the
option which has been selected use of research onion model which helps in assuring collection
of appropriate set of data.
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Figure : Research Onion, 2020.
Research Philosophy-
The are several options available for this part of the research methodology such as Positivism,
interpretivism, Pragmatism and Realism that investigator can undertake in for fulfilling to desire
research outcomes (Dhondt, Oei and Pot, 2021). In terms for this specific investigation
researcher implements positivist option for this part of the research methodology in order to find
suitable and appropriate methods to conduct investigation. Main reason behind selecting this
method is to conduct result in a practical and scientific manner.
Research approach-
Alternatives from which this part of the research methodology are inductive and deductive. In
order to complete present investigation investigator has taken issues of deductive research
approach as it is appropriate and justifiable to conduct research in appropriate manner and
coordinate with positivism research philosophy (Hicks, 2019). In addition to this investigator has
selected the present method as it is based on fact and provide improved scrutiny in application of
denotative info and digits to fulfil overall objectives.
Research strategy-
It is the part of methodology which refereed to as model of research and mainly based on
selection of research strategy. Some of the research strategies are inclusive of experiments,
observation, survey, empirical research and more. Among all these methods to execute existing
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investigation objectives investigator mistaken usage of survey with the overall reasoning for is
application is it allow investigator to have adequate sampling population which supports
effective gathering of information from the sampled population.
Choices of method-
The alternatives present in this area of research methodology are quantitative and
qualitative which help the researcher in selection of methods in choice to fulfil research
outcomes. In context of completing the immediate inquiry research worker has taken use of
quantitative investigating approach. Foremost justification for the plication of quantitative
approach its feature of allowing investigator to accomplish research, through the support of
collecting aggregation points and digit based information. In addition to this quantitative nature
of research method will also benefit investigator to present data and collected facts in appealing
and orderly property through the usage of visual communication and tabular array.
Data collection and analysis-
Several options for assembling research information are present which support the research
worker in gathering useful information so that the aim of investigation can be attained
efficiently. The respecifies investigation has been completed with accomplishment of aim by
using both primary and secondary data gathering options. Both of these method will provide
investigator and ability to gather useful information from variety of sources to (Meske and
Junglas, 2021). In context with primary research investigator has collected data in terms with
first hand on authentic with the help of survey in which questionnaire has been made, which
allow investigator to acquire viewpoint of selected participants. This has been further analysed
by using the ratio distribution table and creating pie chart. Apart from this, the application of
secondary data gathering method for the present research involves usage of of books, articles,
existing knowledge and investigation available online on the topic etc and further evaluated them
by completing literature review on the collected data.
Sampling-
This element of the research methodology is important part of the methodology which helps
investigator to select sufficient sample size in order to conduct present investigation (Rangraz
and Pareto, 2021). Researcher has taken use random sampling method in which 30 respondents
has been selected these participants recruited by Costa Coffee. Justification for selection of
workforce members of Costa Coffee is it helps the investigator to collect data in biased manner
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by providing equal chances to all participants and further have appropriate in relevant set of data
in context with this questionnaire has been made to collect data from primary sources.
Questionnaire
Q1) Do you have the knowledge of organizational transformation?
a) Yes
b) No
c) inert
Q2) Accruing to your viewpoint, organizational transforming is important for workers to
carry out their roles and collaborate?
a) Yes
b) No
c) inert
Q3) Do you agree that technological infrastructure plays important role in enhancing
performance and efficiency of employees?
a) Yes
b) No
c) inert
Q4) What is your sentiment that, workplace transformation assisting in enhancing overall
productivity of Costa Coffee?
a) Yes
b) No
c) inert
Q5) What is the impact of technology in workplace transformation in context to the
business?
a) Positive
b) Negative
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c) inert
Q6) What is your thought in significance of technology at work environment alteration of
Costa Coffee?
a) Increase in productivity and efficiency
b) Creativity and innovation
c) Increase in revenue
d) Increase in performance of employees
e) Higher competitiveness
Q7) What in your view point, what are the technological support essential for the
workforce of Costa Coffee to effectively accomplish their daily activities?
a) Outsourced IT service provider
b) High-tech, immersive collaboration tools
c) Tech to prioritize health and safety
d) Ethical people analytics
Q8) In what way digital technologies benefit Costa Coffee during workplace
transformation?
b) Increased revenue
c) Enhanced communication and innovation
c) Increased performance
d) Strengthened talent and recruitment and retention
Q9) What are the challenges of transforming workplace that Costa Coffee can face?
a) Employees resistance
b) Lack of leadership
c) Conflicts
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d) Lack of centralized notifications
e) Data and application security
Q10) According to you, what are the potential technology through which Costa Coffee can
enhance the performance and efficiency of employees’ roles?
a) AI
b) Virtual augmented reality
c) Cloud computing
d) Video conferencing software
Q11) What is the most appropriate benefit of workplace transformation for employees in
Costa Coffee?
a) Increased flexibility
b) Reduced operational costs
c) Improved productivity and efficiency
Q12) Provide some recommendation, Costa Coffee to implement digital technologies in
developing modern workplace to enhance competitiveness.
Ethic Issues- In order to conduct present research investigator has implemented ethical
principles and codes for completing this investigation. In addition to this, every last respondents
are allowed to withdraw at anytime during research.
Data Analysis
Analysis of collected facts
Q1) Do you have the knowledge of organizational transformation? Frequency
a) Yes 27
b) No 2
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c) inert 1
Q2) Accruing to your viewpoint, organizational transforming is important
for workers to carry out their roles and collaborate?
Frequency
a) Yes 25
b) No 2
c) inert 3
Q3) Do you agree that technological infrastructure plays important role
in enhancing performance and efficiency of employees?
Frequency
a) Yes 24
b) No 5
c) inert 1
Q4) What is your sentiment that, workplace transformation assisting in
enhancing overall productivity of Costa Coffee?
Frequency
a) Yes 18
b) No 7
c) inert 5
Q5) What is the impact of technology in workplace transformation in
context to the business?
Frequency
a) Positive 25
b) Negative 3
c) inert 2
Q6) What is your thought in significance of technology at work
environment alteration of Costa Coffee?
Frequency
a) Increase in productivity and efficiency 12
b) Creativity and innovation 4
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c) Increase in revenue 5
d) Increase in performance of employees 3
e) Higher competitiveness 6
Q7) What in your view point, what are the technological support essential
for the workforce of Costa Coffee to effectively accomplish their daily
activities?
Frequency
a) Outsourced IT service provider 8
b) High-tech, immersive collaboration tools 7
c) Tech to prioritize health and safety 4
d) Ethical people analytics 11
Q8) In what way digital technologies benefit Costa Coffee during
workplace transformation?
Frequency
b) Increased revenue 6
c) Enhanced communication and innovation 7
c) Increased performance 6
d) Strengthened talent and recruitment and retention 11
Q9) What are the challenges of transforming workplace that Costa Coffee
can face?
Frequency
a) Employees resistance 8
b) Lack of leadership 5
c) Conflicts 5
d) Lack of centralized notifications 8
e) Data and application security 4
Q10) According to you, what are the potential technology through which
Costa Coffee can enhance the performance and efficiency of employees’
Frequency
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roles?
a) AI 6
b) Virtual augmented reality 12
c) Cloud computing 4
d) Video conferencing software 9
Q11) What is the most appropriate benefit of workplace transformation
for employees in Costa Coffee?
Frequency
a) Increased flexibility 25
b) Reduced operational costs 3
c) Improved productivity and efficiency 2
Q12) Provide some recommendation, Costa Coffee to implement digital
technologies in developing modern workplace to enhance competitiveness.
Research Findings
Interpretation of data
Theme 1: Concept of workplace transformation
Q1) Do you have the knowledge of organizational transformation? Frequency
a) Yes 27
b) No 2
c) inert 1
Interpretation
As per the graphical data provided above 27 out of 30 responders do have an idea about
workplace transformation while left over 2 are not in agreement with the knowledge of
workplace transformation and remaining 1 were non-subjective.
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Theme 2: Workplace transformation is important for employees to accomplish their roles
and complete tasks?
Q2) Accruing to your viewpoint, organizational transforming is
important for workers to carry out their roles and collaborate?
Frequency
a) Yes 25
b) No 2
c) inert 3
Interpretation
As per the graphical data provided above 25 out of 30 responders have stated in agreement to
organizational transforming process being is important for workers to conduct the roles and
responsibilities. Left over 2 have stated in disagreement another 3 responded inert.
Theme 3: Technology plays important role in enhancing performance and efficiency of
employees
Q3) Do you agree that technological infrastructure plays important
role in enhancing performance and efficiency of employees?
Frequency
a) Yes 24
b) No 5
c) inert 1
Interpretation
As per the graphical data provided above 24 out of 30 respondents have stated in agreement with
statement about technological infrastructure being plays important role in maximising efficiency
and performance of employees. While remaining 5 did not agree with the same as they think it
increases company budget another 1 inert.
Theme 4: Workplace transformation assists in enhancing total productive nature of Costa
Coffee
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Q4) What is your sentiment that, workplace transformation assisting
in enhancing overall productivity of Costa Coffee?
Frequency
a) Yes 18
b) No 7
c) inert 5
Interpretation
As per the graphical data provided above 18 out of 30 responders are in agreement in
retaliation to the statement that workplace transformation helps in maximising overall
productivity of Costa Coffee. Leftover 7 have answered in disagreement another 5 were inert.
Theme 5: Impact of technology in workplace transformation in context to the business
Q5) What is the impact of technology in workplace transformation in
context to the business?
Frequency
a) Positive 25
b) Negative 3
c) inert 2
Interpretation
As per the graphical data provided above 25 to 30 responders have replied that that there will be
a positive impact of technology in workplace transformation. In context to business while other 3
said there will be a negative impact as it enhances overall company budget and other 2 were
inert.
Theme 6: Function of technological infrastructure in organizational transformation of
Costa Coffee
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Q6) What is your thought in significance of technology at work
environment alteration of Costa Coffee?
Frequency
a) Increase in productivity and efficiency 12
b) Creativity and innovation 4
c) Increase in revenue 5
d) Increase in performance of employees 3
e) Higher competitiveness 6
Interpretation
From the above 12 respondents said that increasing productivity and efficiency is the role
of technology in workplace transformation of Costa Coffee. While remaining 4 goes with
creativity and innovation. Other 5 respondents were in the favour of increase in revenue and
remaining 3 said increasing performance of employees is the role of technology in workplace
transformation. At last 6 goes with higher competitiveness.
Theme 7: Technological support essential for the workforce of Costa Coffee to effectively
accomplish their daily activities
Q7) What in your view point, what are the technological support
essential for the workforce of Costa Coffee to effectively accomplish
their daily activities?
Frequency
a) Outsourced IT service provider 8
b) High-tech, immersive collaboration tools 7
c) Tech to prioritize health and safety 4
d) Ethical people analytics 11
Interpretation
From the above graph 8 out of 30 respondents said that technology and the requirements needed
for employees in Costa Coffee to conduct their role is outsource IT service provider. While 7
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goes with Hi-tech immersive collaboration tool other 4 respondents at that technology to provide
prioritise health and safety is the technology as it allows employees in Costa Coffee to conduct
their roles in an efficient manner while remaining 11 goes with ethical people analytics.
Theme 8: Digital technologies benefit Costa Coffee during workplace transformation
Q8) In what way digital technologies benefit Costa Coffee during
workplace transformation?
Frequency
a) Increased revenue 6
b) Enhanced communication and innovation 7
c) Increased performance 6
d) Strengthened talent and recruitment and retention 11
Interpretation
From the above graph 6 out of 30 respondents said that increase in revenue is the benefit of
digital technology that Costa Coffee can face during workplace transformation. While other 7
goes with enhanced communication and innovation other 6 respondents goes with increase
performance and remaining 11 were in the favour of strengthen talent and recruitment and
selection.
Theme 9: Challenges of transforming workplace that Costa Coffee can face
Q9) What are the challenges of transforming workplace that Costa
Coffee can face?
Frequency
a) Employees resistance 8
b) Lack of leadership 5
c) Conflicts 5
d) Lack of centralized notifications 8
e) Data and application security 4
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Interpretation
As per the graphical data provided above 8 from the 30 responders have stated with answer of
primary barrier of workplace transformation that Costa Coffee can faces employee resistance.
While other 5 goes with lack of leadership along with this remaining 5 respondents said that
conflict is the major challenge and remaining 8 are in the favour of lack of centralised
notification. At last 4 respondents are in the favour of data and application security.
Theme 10: Potential technology through which Costa Coffee can enhance the performance
and efficiency of employees’ roles
Q10) According to you, what are the potential technology through
which Costa Coffee can enhance the performance and efficiency of
employees’ roles?
Frequency
a) AI 6
b) Virtual augmented reality 12
c) Cloud computing 4
d) Video conferencing software 9
Interpretation
As per the graphical data provided above 6 from the 30 responders have replied with the answer
that potential technology that will help Costa Coffee to enhance performance and efficiency of
employees. While while 12 goes with virtual augmented reality other 4 were in the favour of
cloud computing and remaining 9 goes with video conferencing software.
Theme 11 Most appropriate benefit of workplace transformation for workers in Costa
Coffee
Q11) What is the most appropriate benefit of workplace
transformation for employees in Costa Coffee?
Frequency
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a) Increased flexibility 25
b) Reduced operational costs 3
c) Improved productivity and efficiency 2
Interpretation
According to the above graph 25 out of 30 respondents said that increase flexibility is the most
appropriate benefit of workplace transformation for employees in Costa Coffee while remaining
goes 3 in respondent goes with reduced operational cost. Other 2 respondents at that with the
help of workplace transformation Costa Coffee employees can measure improvement in their
productivity and efficiency.
Conclusion
According to the above result the conclusion is drawn that in order to stay competitive in
modern business environment it is required for a company to implement improvement in digital
technology infrastructure technology in order to transform workplace. This is having a positive
impact in terms of increasing productivity creativity and innovation and performance of
employees. Research also states that with the help of taking use of appropriate research method
there is a tendency to enhance overall efficiency of research many respondents were in the
favour of fact that work transformation have positive impact on organization growth and also
enhances employees productivity at higher rate.
Effectiveness of research methods applied
In order to conduct present research investigator has selected both primary and secondary
source of research methods to collect vibrant feasible set of information and data. Both research
methods are effective as it provides first hand in authentic set of data to accomplish research and
with the help of secondary research authentic information has been collected that enhances
overall efficiency of research.
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Recommendations on alternative methods that could have been used
Present research has been conducted with the help of taking hues of quantitative method.
However in this alternative methods such as qualitative can be undertaken to analyse respondents
viewpoint.
It is recommended to Costa Coffee to undertake use of artificial intelligence cloud
computing virtual communication tools and techniques to enhance employees performance and
transform workplace in effective manner.
References
Books and Journals
Attaran, M., Attaran, S. and Kirkland, D., 2019. The need for digital workplace: increasing
workforce productivity in the information age. International Journal of Enterprise
Information Systems (IJEIS), 15(1), pp.1-23.
Attaran, M., Attaran, S. and Kirkland, D., 2020. Technology and organizational change:
harnessing the power of digital workplace. In Handbook of research on social and
organizational dynamics in the digital era (pp. 383-408). IGI Global.
de Lucas Ancillo, A., del Val Núñez, M.T. and Gavrila, S.G., 2021. Workplace change within
the COVID-19 context: a grounded theory approach. Economic Research-Ekonomska
Istraživanja, 34(1), pp.2297-2316.
Dhiman, S. and Marques, J. eds., 2020. New horizons in positive leadership and change: A
practical guide for workplace transformation. Springer Nature.
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Dhondt, S., Oeij, P.R. and Pot, F.D., 2021. Digital transformation of work: spillover effects of
workplace innovation on social innovation. In A Research Agenda for Social
Innovation. Edward Elgar Publishing.
Hicks, M., 2019. Why the urgency of digital transformation is hurting the digital
workplace. Strategic HR Review.
Meske, C. and Junglas, I., 2021. Investigating the elicitation of employees’ support towards
digital workplace transformation. Behaviour & Information Technology, 40(11),
pp.1120-1136.
Rangraz, M. and Pareto, L., 2021. Workplace work-integrated learning: supporting industry 4.0
transformation for small manufacturing plants by reskilling staff. International Journal
of Lifelong Education, 40(1), pp.5-22.
Selimović, J., Pilav-Velić, A. and Krndžija, L., 2021. Digital workplace transformation in the
financial service sector: Investigating the relationship between employees' expectations
and intentions. Technology in Society, 66, p.101640.
Soled, J.A., 2021. Workplace Transformation and Its Tax Compliance Implications. Vill. L.
Rev., 66, p.575.
Thevannoor, R., 2020. Workplace Transformation. SCMS Journal of Indian Management, 17(4),
pp.4-4.
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