Transformation of the Workplace: Impact of Technology and Employee Requirements - A Case Study on Amazon

This research report analyzes the impact of technology and employee requirements in workplace transformation through a case study on Amazon. It covers appropriate research methodologies, research philosophy, research approach, research strategy, research choice, and sampling. The report also includes primary and secondary research on workplace transformation and new technology in Amazon, the relationship between workplace transformation and new technology, and the collaboration of workplace transformation operations. The report concludes with recommendations and alternative research methodologies.

Research Project about Transformation of the
Workplace

CONTENTS
INTRODUCTION.....................................................................................................................................1
Background of the research...............................................................................................................1
Research aim and objectives.............................................................................................................1
Research questions............................................................................................................................1
P2: APPROPRIATE RESEARCH METHODOLOGIES...................................................................................2
Research methodology......................................................................................................................2
Research philosophy..........................................................................................................................2
Research approach............................................................................................................................2
Research strategy..............................................................................................................................3
Research choice.................................................................................................................................3
Sampling............................................................................................................................................3
P3: CARRYING OUT PRIMARY AND SECONDARY RESEARCH..................................................................3
Workplace transformation and new technology in Amazon.............................................................3
Relationship amid workplace transformation and new technology in Amazon.................................4
Collaboration of workplace transformation operations....................................................................5
P4: DATA ANAYSIS AND FINDINGS.........................................................................................................6
P5: COMMUNICATING RESEARCH OUTCOMES...................................................................................17
Conclusion and recommendations..................................................................................................17
P6: REFELECTION ON EFFECTIVNESS OF RESEARCH METHODS...........................................................17
P7: ALTERNATIVE RESEARCH METHODOLOGIES..................................................................................18
REFERENCES........................................................................................................................................19
APPENDIX............................................................................................................................................21
Questionnaire..................................................................................................................................21

INTRODUCTION
Background of the research
The evolution of the technology and rising pace of digitalization has enhanced each
and every aspect of the lives of people. It has made numerous field of work quite simple but
at the same time it has made many other things complicated in a varied way like, no security
of job, demand of excessive amount of focus, requirement of different skillset etc. Therefore,
it can be said development of the technology is a controversial field and it has significantly
transformed the way people interact with each other, carry out their tasks and collaborate at
the workplace. Due to the innovation in the field of technologies, for example advent of
different software application, mobile devices, computing powers and so forth, the whole
workplace has been disrupted and transformed (McOrmond, 2014). The workplace
transformation technologies supports in increasing the productivity of the workers. However,
there are many issues being faced by the workers when new technologies are being
implemented in the organization. Following from this, it is very crucial to comprehend the
implication of digital transformation on the workplace and employees.
Research aim
The main aim of the current research report is “to analyse the impact of technology
and requirements needed for employees to carry out roles and collaborate workplace
transformation operations” A research work on Amazon.
Research objectives
For the purpose of fulfilling the current aim, there will be requirement of certain small
objectives and these are as follows:
 To assess knowledge about new technology used while workplace transformation
 To evaluate relation between workplace transformation and new technology in
Amazon
 To recommend strategies for employee motivation at the time of workplace
transformation
Research questions
This study focuses on “to analyse the impact of technology and requirements needed
for employees to carry out roles and collaborate workplace transformation operations”. This
research aims to answer following questions. The questions are:
1

1. What are the new technologies used while workplace transformation?
2. What is the relation between workplace transformation and new technology in
Amazon?
3. What are some of strategies for employee motivation at the time of workplace
transformation?
P2: APPROPRIATE RESEARCH METHODOLOGIES
Research methodology
Research methodology is being referred as a particular process or strategies being
adopted for the purpose of determining, processing and evaluating the data in relation with
the concerned topic. Research onion helps in suggesting the stages that needs to be covered at
the time of development of strategies related to research. In addition to this, it is an important
framework being utilized for finishing the evaluation of information effectively (Graziano
and Raulin, 2016). The research methods involves varied layers of research which helps in
offering a right path to the researcher to perform the study successfully. For the purpose of
carrying out the current research work, this framework has been adopted which encompasses
different stages such as research philosophy, approach, strategy and research choice.
Research philosophy
It is being referred as the set of belief in relation with the nature of the reality that
needs to be researched. Further, it states the manner in which the whole research work needs
to be performed. There are mainly three kinds of research philosophies that is ontology,
epistemology and axiology. Talking in relation with the first one that is ontology, it is related
with the existence and presence. In other words, the main emphasis of this philosophy is to
study existence and nature of human being (Brink, 2015). On the other hand, the second one
is epistemology which is being utilized for resolving some attitude problem or knowledge
and comprehension being needed for reading something. This means that epistemology is that
branch of research philosophy that helps in studying knowledge. Final, the last one is
axiology which encompasses values such as good or bad, moral and immoral etc. Thus, it can
be said that it studies values. As far as the current research is being concerned epistemology
philosophy is being utilized as different theories are used for explanation of the significance
of workplace technology in Amazon and seeking help from the research philosophy the
researcher will understand the assumptions.
2

Research approach
Research approach is generally defined as the plan as well as procedure for carrying
out the whole research work. There are two important types of research approaches that
deductive and inductive research approach. Deductive involves formulation of hypothesis and
on the other inductive approach involves formulation of research questions. In the current
research work, inductive approach is being selected by the investigator as it involves
development of aim, objective and research question. Research approach is being selected as
it helps in defining the plan, methods of data collection and other procedure for conducting
the work.
Research strategy
It explains the best and the most suitable manner of carrying out the research work.
There are different methods through which information can be collected like, case studies,
experiments and surveys. In the present research the researcher has made use of both primary
and secondary data for collecting the information (Bajpai, 2016). For primary data collection
a survey is done of the employees of the firm through questionnaire which included open
ended questions. Secondary data was gathered through exploring different journals and
articles related to the topic of the study. Research strategy is essential for carrying out the
research work effectively.
Research choice
There are different choices of research such as mixed, multi-method and mono
method which consists of two aspects of quantitative and qualitative analysis. In the current
research report, the researcher has made use of multi-method in which both quantitative and
qualitative analysis is done (Howcroft and Taylor, 2014). Qualitative analysis is being done
with the help of thematic analysis and quantitative analysis is performed through descriptive
statistics. Research choice is important because correct choice will support in identifying the
success and overall quality of study and its documentation.
Sampling
A sample of 30 employees working in Amazon has been selected through seeking
help from simple random sampling method.
P3: CARRYING OUT PRIMARY AND SECONDARY RESEARCH
Talking in relation with primary data collection it is being referred as the data which
is being collected for the first time by the researcher in any research either through
3

conducting survey, interview or any other method. On the other hand, secondary data is
defined as the data which is already available data in regards with the topic under study and is
being gathered by exploring different journals, articles, books and online sources.
Secondary data analysis
Workplace transformation and new technology in Amazon
As per the interpretation of Bonnin (2020), technology has a crucial role to play in the
transformation of the workplace within Amazon in offering enhanced production level and
efficiency in the work. There are different technologies which are utilized in the workplace
transformation of the respected firm. The very first is the remote manageability, which is
defined as the procedure of checking and handling management of network from the location
which is in remote areas. At the time of covid19, the managers of the firm installed the
software and managed the activities of the business on the workstations from their remote
locations. Another important technology is digitalization (Avis, 2016). This is being used by
the firm for altering the business model through providing useful prospects for augmenting
the quantity of sales. Furthermore, there is one more important technology for workplace
transformation which can be utilized by the firm is office automation control system. This
system is very helpful for the firm as it helps in accelerating the firm top control and check
the data with the support of electronic system of document management. Additionally, cyber
security is also crucial technology because it supports in securing the precarious data of the
firm (Dhiman and Marques, 2020).
The data being collected is secondary data and is descriptive in nature as it explains
the concept, ideas and factors related to workplace transformation
Relationship amid workplace transformation and new technology in Amazon
According to Dery, Sebastian and van der Meulen (2017), technologies being utilized
in the transformation of the workplace helps in augmenting the production level as well as
overall efficiency of the firm. For example, seeking help from the remote manageability, the
managers of the firm can detect and repair the issues taking place in the business and can also
foster them in offering data and abilities for serving great maintenance as well as response. In
addition to this, there is one more technology being utilized by the firm throughout the
condition of pandemic is digitalization by which the employees of the firm without any
difficulty accesses and share the data. In addition to this, the procedure also supports the
workers of the company in accumulating the correct data of their clients and also helps in
enlarging the profit margins of the firm (Haddud and McAllen, 2018). At the time of covid19
4

the techniques of automation has helped the firm in intensifying the feasibility of the
optimum use of available resources. This technology supports the organization in offering
higher quality of work with low amount of operations costs. Moreover, the automation
control system also supports in helping the firm in giving consistent as well as dependable
outputs. There is one more technique which is being adopted by the firm at the time of
transformation of the workplace and that is cybersecurity (Hinings, Gegenhuber and
Greenwood, 2018). This technology is being utilized by the managers for the purpose of
identifying the performance of their workers (Chuang and Graham, 2018). Additionally, this
technology also helps in protecting the functioning of the firm from any risk and saves the
information of the business. In the workplace transformation, technology is very crucial as it
helps in carrying out the work effectively and efficiently and in turn helps in augmenting the
production level of Amazon (Haynes and et.al, 2017). There are varied technologies within
the firm which are being utilized in their workplace transformation and some of them are
being elaborated in the subsequent paragraph.
The very first is the Endpoint security. Seeking help from this, employees who are
working outside from the official network during the time of covid19 can take the valuable
information even outside from the office. Furthermore, the end point security also supports in
helping the firm in setting up authentication protocols which is a faultless manner of
overcoming with breaches. Hacking information of the workers is not possible with the help
of endpoint security. The second one is Remote manageability (Thevannoor, 2020). It is
being referred as the process in which each and every network are being monitored from the
remote location. At the time of covid19 condition, the managers and leaders of Amazon
installed a software which helps in managing the activities and transactions of the business on
the workstations of their employees from their remote location. The third one is
digitalization, which is being referred as the techniques of altering the business model
through offering productive prospects for expanding the sales of the firm. At the time of
restrictions during pandemic, the managers of the Amazon has utilized this process of
digitalization as it helped in facilitating in making improvement in the quality, production and
efficiency of the business (Van den Broeck and Parker, 2017). Streamlined collaboration is
another technology which is utilized by the firm at the time of covid19 for supporting the
workers of the firm in offering an extensible meeting platform. In this platform, the workers
were able to interact with their bosses or supervisors by sitting at distant place. Office
automation control system is another technology which is used by the Amazon as it
5

accelerates the firm to have effective control and checking the data with the support of
electronic system of document management (Santiago de Costa, Pereira and Akkari, 2018).
This discussion is quite significant for the research as it helps in posting the ideas
about the research and then helps in making comparison and comment on those ideas.
Further, this discussion is necessary for exploration of the issues understudy so that one can
be reach towards logical conclusion.
Collaboration of workplace transformation operations
As per Towers and et.al, (2016), it has been documented that information technology
has mainly influenced the way in which the work is performed. In the current time, there has
no strict borders between the different departments of the firm and are more integrated
moderately as formerly. Even restriction between the companies are also fading away due to
the fact that firms are evolving partnerships as well as joint ventures importantly. Studies and
numerous investigations have identified that digital technologies has enabled flexibility in
relation with the time and geographies (Berghaus and Back, 2016). From the above defined
technologies, it has been analysed that technologies related to the workplace transformation
supports in augmenting the production level of the firm. The endpoint security supports in
setting verification procedures for overwhelming with breaches. The managers of the
company have installed a software for the purpose of management of the business operations
on the workstations of workers from remote location (Van den Broeck and Parker, 2017).
Thus, in this manner the remote manageability renders a supporting hand to the firm in the
effective organization of the transactions and other activities of the business. Other than this,
by the process of digitalization, the employees of the firm are being motivated for sharing
crucial data through amalgamating with different departments of the firm. There is a
requirement of analysing varied factors which are related with the technology and they
support in managing the functioning of the firm (Anders, 2016).
This discussion is again very important as it helps in fulfilling one of the objectives of
the study and answer one research question of the study.
P4: DATA ANAYSIS AND FINDINGS
Statistics
6

Q1. Do
you
think
the
usage of
the
latest
technol
ogy will
help to
increase
operatio
nal
function
ing in
Amazon
?
Q2. Is
there
any
relation
between
new
technol
ogy and
efficien
cy of
Amazon
?
Q3. Do
you
think
there is
need for
adoptin
g latest
technol
ogies
within
business
operatio
ns to
provide
more
efficient
services
to
custome
rs?
Q4.
Accordi
ng to
you, is
it
importa
nt for
Amazon
to focus
upon
usage of
new
technol
ogical
techniq
ues in
its
operatio
ns?
Q5 Is
Amazon
capable
of
attainin
g
custome
r
satisfact
ion by
adoptin
g latest
technol
ogy?
Q6 Are
there
any
opportu
nities of
business
growth
if
Amazon
is
adoptin
g latest
and
advance
d
technol
ogies in
managi
ng
operatio
ns?
Q7. Is
Amazon
able to
become
leading
e-
commer
ce
compan
y by
using
latest
technol
ogy in
operatio
ns?
Q8. Is
there
any
increase
in sales
and
profits
by
providin
g
custome
rs a
quality
service
using
latest
tools?
Q9. Are
there
any
ways
for
Amazon
to
manage
the
attainm
ent of
organiz
ational
goals in
specifie
d time
by
adoptin
g latest
techniq
ues in
supply
chain
network
?
Q10.
Accordi
ng to
you, is
it
benefici
al for
Amazon
to invest
in
advance
d
technol
ogy and
tools for
the
compan
y?
N
Vali
d 30 30 30 30 30 30 30 30 30 30
Miss
ing 0 0 0 0 0 0 0 0 0 0
Mean 2.4333 2.6000 2.3000 2.5667 2.4000 2.5667 2.4333 2.6000 2.3333 2.5667
Median 2.0000 2.0000 2.0000 2.0000 2.0000 2.0000 2.0000 2.0000 2.0000 2.0000
Mode 1.00 2.00 1.00 2.00 2.00 2.00 1.00 2.00 1.00 2.00
Std.
Deviation 1.40647 1.19193 1.34293 1.22287 1.27577 1.22287 1.40647 1.19193 1.32179 1.22287
7

Type your questions here Highest % Lowest % Other
%
1 Do you think the usage of the latest technology
will help to increase operational functioning in
Amazon?
36.7
(Agree)
10
(Neutral)
53.3%
2 Is there any relation between new technology and
efficiency of Amazon?
40.0
(Strongly
agree)
6.7
(Neutral)
53.3%
3 Do you think there is need for adopting latest
technologies within business operations to
provide more efficient services to customers?
40.0
(Agree)
6.7
(Neutral)
53.3%
4 According to you, is it important for Amazon to
focus upon usage of new technological
techniques in its operations?
36.7
(Strongly
agree)
6.7
(Neutral)
56.6%
5 Is Amazon capable of attaining customer
satisfaction by adopting latest technology?
36.7
(Strongly
agree)
10
(Neutral)
53.3%
6 Are there any opportunities of business growth if
Amazon is adopting latest and advanced
technologies in managing operations?
36.7
(Strongly
agree)
6.7
(Neutral)
56.6%
7 Is Amazon able to become leading e-commerce
company by using latest technology in
operations?
36.7
(Agree)
10
(Neutral)
53.3%
8 Is there any increase in sales and profits by
providing customers a quality service using latest
tools?
40.0
(Strongly
agree)
6.7
(Neutral)
53.3%
9 Are there any ways for Amazon to manage the
attainment of organisational goals in specified
time by adopting latest techniques in supply chain
network?
36.7
(Agree)
6.7
(Neutral)
56.6%
8

10 According to you, is it beneficial for Amazon to
invest in advanced technology and tools for the
company?
36.7
(Strongly
agree)
6.7
(Neutral)
56.6%
Frequency Table
Q1. Do you think the usage of the latest technology will help to increase operational functioning
in Amazon?
Frequency Percent
Valid
Agree 11 36.7
Strongly agree 6 20.0
Disagree 5 16.7
Strongly disagree 5 16.7
Neutral 3 10.0
Total 30 100.0
9

Result
When it was asked from the respondents that whether utilization of the latest
technology supports in augmenting the operational functioning in Amazon then around 11
participants agreed that with the application of latest technology, the operational effectiveness
of the company has been augmented. The other 6 participant stated that they strongly agreed
that technology is helping the firm in augmenting their operational efficacy. On the other
hand, there were around 10 respondents who responded that they don’t think so that
technology has augmented the operational efficiency of the firm. However, the other 3 were
neutral and neither supported nor disagreed.
Q2. Is there any relation between new technology and efficiency of Amazon?
Frequency Percent
Valid
Agree 5 16.7
Strongly agree 12 40.0
Disagree 5 16.7
Strongly disagree 6 20.0
Neutral 2 6.7
Total 30 100.0
10

Result:
When the participants were inquired in relation with the connection amid new
technology as well as efficiency of Amazon than around 12 and 5 participants strongly agreed
and agreed that novel technology as well as efficiency of Amazon shares a positive
relationship. The company has implemented different technologies and these technologies
also helped in protecting the functioning of the firm from any risk and saves the information
of the business. In the workplace transformation, technology is very crucial as it helps in
carrying out the work effectively and efficiently and in turn helps in augmenting the
production level of Amazon. The other 6 participants stated that they strongly disagree with
this and they think that technology does not have any relation with the efficiency of the firm.
The other two participants were neutral.
Q3. Do you think there is need for adopting latest technologies within business operations to
provide more efficient services to customers?
Frequency Percent
Valid
Agree 12 40.0
Strongly agree 6 20.0
Disagree 5 16.7
Strongly disagree 5 16.7
Neutral 2 6.7
Total 30 100.0
11

Result:
At times when it is inquired from the respondents that whether it is essential for
adopting latest technologies within the opeartions of the business for offering more efficicnt
services to the customers than around 12 participants agreed to this. Furthermore, there were
around 6 particpants who strongly agreed that latest technology supports in giving better
services to the customers. However, there were 10 participants who strongly disgareed and
disagreed that adoption of latest technology might not help in rendering efficient services as
there are many other factors as well. The remaining 2 were neutral.
Q4. According to you, is it important for Amazon to focus upon usage of new technological
techniques in its operations?
Frequency Percent
Valid
Agree 6 20.0
Strongly agree 11 36.7
Disagree 5 16.7
Strongly disagree 6 20.0
Neutral 2 6.7
Total 30 100.0
12

Result:
When it was asked from the participant that whether it is crucial for the amazon to pay
attention in the utilization of the novel technological techniques in their operations than
around 11 respondents strongly agreed to this, 6 of them agreed to this however the other 6 of
them strongly disagreed that there is no need to emphasize on technology by the firm in their
operations. In addition to this, there were 5 respondents who disagreed to this and the other 2
participant were neutral.
Q5 Is Amazon capable of attaining customer satisfaction by adopting latest technology?
Frequency Percent
Valid
Agree 8 26.7
Strongly agree 11 36.7
Disagree 5 16.7
Strongly disagree 3 10.0
Neutral 3 10.0
Total 30 100.0
13

Result:
When it was questioned from the participant that whether the company is capable
enough of attaining customer satisfaction through adoption of latest technologies than 11
participants strongly agreed to this, however there were 8 employees who agreed to this that
through making use of latest technology customers can be satisfied successfully. On the other
hand, there were around 5 and 5 participants who agreed and strongly disagreed to this. The
remaining 3 were quite neutral.
Q6 Are there any opportunities of business growth if Amazon is adopting latest and advanced
technologies in managing operations?
Frequency Percent
Valid
Agree 6 20.0
Strongly agree 11 36.7
Disagree 5 16.7
Strongly disagree 6 20.0
Neutral 2 6.7
Total 30 100.0
14

Result:
When it was inquired from the participants being involved in the primary research
that through adopting latest technologies in their operations amazon can have opportunities to
grow their business than 11 participants strongly agreed to this and the other 6 agreed to the
same. On contrary to this, there were around 5 and 6 participants who disagreed and strongly
disagreed that adoption of latest technology in the operations of the firm will not going to
help the company in gaining success and growth. The remaining 2 participants were neutral.
Q7. Is Amazon able to become leading e-commerce company by using latest technology in
operations?
Frequency Percent
Valid
Agree 11 36.7
Strongly agree 6 20.0
Disagree 5 16.7
Strongly disagree 5 16.7
Neutral 3 10.0
Total 30 100.0
15

Result:
When the respondents were questioned that whether the firm will become one of the
best leading e-commerce company through exploiting latest technologies in their operations
than 11 out of 30 participants responded that yes they think that technology will help Amazon
in achieving competitive advantage in the market. Furthermore, there were around 6
participants who agreed to this. 5 and the other 5 respondents disagreed and strongly
disagreed to this as they think that just implementation technology is not enough for gaining
top position, there are many other factors as well. The remaining 3 were neutral.
Q8. Is there any increase in sales and profits by providing customers a quality service using
latest tools?
Frequency Percent
Valid Agree 5 16.7
Strongly agree 12 40.0
Disagree 5 16.7
Strongly disagree 6 20.0
Neutral 2 6.7
16

Total 30 100.0
Result:
When it was asked from the participants that whether there has been increase and decrease in
the sales of the firm through offering quality services to the customers utilizing latest tools
than it was originated that around 12 participants strongly agreed to this, 5 agreed to this, 5
disagreed, 6 strongly disagreed and the remaining 2 were neutral.
Q9. Are there any ways for Amazon to manage the attainment of organizational goals in
specified time by adopting latest techniques in supply chain network?
Frequency Percent
Valid
Agree 11 36.7
Strongly agree 7 23.3
Disagree 5 16.7
Strongly disagree 5 16.7
Neutral 2 6.7
Total 30 100.0
17

Result:
When the participants were asked in this regards than around 7 participants strongly
agreed to this that there different ways present by which Amazon can manage the attainment
of organizational goals in specified time by adopting latest techniques in supply chain
network. However, there were around 11 participants who agreed to this and there were
almost 10 participants who disagreed and strongly disagreed to this. The remaining 2 were
neutral.
Q10. According to you, is it beneficial for Amazon to invest in advanced technology and tools
for the company?
Frequency Percent
Valid
Agree 6 20.0
Strongly agree 11 36.7
Disagree 5 16.7
Strongly disagree 6 20.0
Neutral 2 6.7
Total 30 100.0
18

Result:
When it as inquired from the participants that is it beneficial for the Amazon to make
investment in advanced technologies and tools for the firm than around 11 strongly agreed to
this, 6 agreed, 5 disagreed and 6 strongly disagreed. The remaining 2 were neutral.
P5: COMMUNICATING RESEARCH OUTCOMES
For this part power point presentation is being prepared.
Conclusion and recommendations
Thus from the above analysis, it can be concluded that technology plays a very
important role in bringing efficiency in the overall functioning as well as operations of the
company. Both the primary survey and secondary research have confirmed that technologies
being utilized in the transformation of the workplace helps in augmenting the production
level as well as overall efficiency of the firm. For example, seeking help from the remote
manageability, the managers of the firm can detect and repair the issues taking place in the
19

business and can also foster them in offering data and abilities for serving great maintenance
as well as response.
Other than this, it has also been found out that with the help of the adoption of latest
technologies in the operations, the firm can achieve competitive advantage and can garb the
learning position in the market. Furthermore, more and more customers will be satisfied if
efficient techniques are being used fir offering them quality services. Thus, overall it can be
said that with the help of latest technologies, workplace can be transformed effectively and its
operations along with the functioning can be enhanced successfully. However, sometimes
employees are demotivated and restrain themselves from this transformation and thus, here
are some recommendations for strategies to be adopted for motivating the workers for
workplace transformation:
The very first is training and development. Through offering effective training and
developmental opportunities to the worker in regards with the topic, the firm can make their
staff motivated and encouraged. The second is monetary and non-monetary benefits. This is
another method through which employees can be encouraged towards workplace
transformation. Monetary and non-financial rewards such as bonus, incentives, promotion
and succession planning can be offered. And the last one is performance appraisal. Through
evaluating the level of the performance at the end of the completion of the project is also an
important tool for motivating workers.
P6: REFELECTION ON EFFECTIVNESS OF RESEARCH METHODS
For the purpose of meeting the objectives of the business research project, there are
different methodologies which have been utilized by me and are proving quite effective as
well. I have made use of mixed methods that is qualitative and quantitative methods for
carrying out the research work effectively. Earlier, the mixing and amalgamation of both
these methods were considered as the two most opposing paradigms which have their own
supporters and thus, most of the researchers have denied the possibility of mixing them. But
now mixing and applying both qualitative and quantitative methods is proving very
beneficial. Seeking help from this approach enhanced comprehension of problem can be
gained deeply. Other than this, these methods also allowed me to make use of theory
generation as well as hypothesis testing within a single research work. Additionally, mixed
method also supported me in development of the skills which is specifically crucial for me
one as I am at the beginning level of my career.
20

P7: ALTERNATIVE RESEARCH METHODOLOGIES
I am glad that in got this opportunity of conducting this research work as it was very
knowledgeable and interesting. The research methods and approaches being utilized in the
present study supported me gathering, analysing and interesting the data effectively in a
reliable way. However, there are varied kinds of alternative methods which can be used by
me for conducting this study. First of all, interview might be utilized by me in future for the
same research work for getting detailed information from the participants. Other than this, in
the near future for the purpose of enhancing the validity and reliability of the study
quantitative anlaysis will be utilized by me. Moving further, the research approach being
selected by the researcher is currently inductive, nonetheless, deductive can also be utilized in
which the researcher might have developed hypothesis. Other than this, there are many
lessons being learnt through carrying out the current research work. The very first is that I
gained knowledge in relation with the technology and its importance in the workplace
transformation. I am now aware that technology is quite important for enhancing the
production level and efficiency of the business. In addition to this, I have also learned
different skills, however the most important among them is researching skills. With this
project I gained knowledge and understanding about the ways of researching precise and
accurate information pertaining to the topic of the study.
21

REFERENCES
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Bajpai, N., 2016. Business Research Methods. Pearson Education India.
Berghaus, S. and Back, A., 2016. Stages in digital business transformation: results of an
empirical maturity study. Paper presented at the 10th Mediterranean Conference on
Information Systems, Paphos.
Bonnin, D., 2020. Transformations of work: a discussion of the South African workplace.
Journal of Contemporary African Studies. pp.1-16.
Brink, H.I.L., 2015. Validity and Reliability in Qualitative Research, Curationis, 16(2),
pp.35-38.
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APPENDIX
Questionnaire
Q1. Do you think the usage of the latest technology will help to increase operational
functioning in Amazon?
Q2. Is there any relation between new technology and efficiency of Amazon?
Q3. Do you think there is need for adopting latest technologies within business operations to
provide more efficient services to customers?
Q4. According to you, is it important for Amazon to focus upon usage of new technological
techniques in its operations?
Q5 Is Amazon capable of attaining customer satisfaction by adopting latest technology?
Q6 Are there any opportunities of business growth if Amazon is adopting latest and advanced
technologies in managing operations?
Q7. Is Amazon able to become leading e-commerce company by using latest technology in
operations?
Q8. Is there any increase in sales and profits by providing customers a quality service using
latest tools?
Q9. Are there any ways for Amazon to manage the attainment of organisational goals in
specified time by adopting latest techniques in supply chain network?
Q10. According to you, is it beneficial for Amazon to invest in advanced technology and
tools for the company?
24