Approaching Your Search
Conducting a search is much like conducting an interview:
 It is rare that you can ask one question and get all the information you
need.
 You need to ask a series of questions in different ways to explore the
topic.
 Your questions are informed and impacted by the words you use to
search.
 Generally, searching for information is like putting together a puzzle:
many pieces make up the picture, and it is your job to fit them
together.
Search Strategies
1. If you need to find out more information about your topic, do that first.
2. Once you are ready to start investigating your topic for the client, start your
search by entering search terms for the opportunity you identified (this is
called your Search Statements).
3. The main words in your search are called Keywords
 Because there might not be specific information using only the
keywords from your opportunity, try to think of related words to
describe the information you are searching for.
 For example, if you looking for ideas to help an organization, you
wouldn’t only use search terms with the organization’s name because
those searches would only return information, which the organization
is already aware of.
Instructions
1. Go to an Internet Search Engine of your choice (e.g. Google, Bing) and
conduct a search based on the opportunity you have selected from your
SWOC analysis.
2. Record each the search statement you use.
 Record the number relevant sites that you found for each search
statement (Relevant sites are those related to the opportunity you are
focusing on).
3. Record two (2) Internet sources that are relevant to the opportunity you have
identified:
 Paraphrase the key points from the websites related to the
opportunity you have identified.
 Provide a proper citation for your paraphrase using
APA@Conestoga Citations and reference using APA@Conestoga
References.
 Explain the credibility of the source of the information (how credible is
the website that you found and why).

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