Insight into World Vision Canada: A Not-for-Profit Organization

This report provides an overview of a not-for-profit organization, World Vision Canada, that works towards empowering children, communities, and families in overcoming injustice and poverty. It includes a brief history, mission, goals, achievements, development, current status, key challenges, analysis, recommendations, and annotated bibliography.

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Business Communication
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The aim of the report is to provide an insight for a not for profit organization that and I have an
interest working in future. Here the chosen organization chosen is World Vision Canada. The
report thus puts forward discussion on the background of the organization along with an analysis.

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Table of Contents
1. Brief History of the Organization, Its Mission, Goals and Achievements..................................3
2. Development and Current Status:................................................................................................5
3. Key Challenges Faced and Ways of Overcoming Them.............................................................7
Analysis:..........................................................................................................................................7
1. Reasons for Choosing the Organizations for the Project.............................................................7
2. Learning from the Accomplishments, Values, Activities, Culture and Governance...................8
3. Recommendations for the Pros and Reason for Working in the Organization.........................10
4. Two Questions that I Would Ask the Recruitment Interviewer:...............................................10
Annotated Bibliography:..............................................................................................................11
References:....................................................................................................................................11

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Introduction:
The report aims at providing an overview of a not for profit organization that the one might want
to work. The organization chosen here is World Vision Canada. The report puts forward a
background and analysis.
Background:
1. Brief History of the Organization, Its Mission, Goals and Achievements
World Vision began in the year 1950 by an American missionary Robert Pierce
(worldvision.ca, 2019)). On his visit to China in the year 1947, Pierce got an invitation for
delivering a speech at the girl’s school operated by Tena Holkeboer who was a missionary with
Reform Church of United States. The girls were encouraged to claim them as Christians once
they got back home. The very next day when he returned to say goodbye he found Tena
Holkeboer a child who was not only abandoned but also beaten by the family for converting to
Christianity. On being asked about a solution regarding the task, Pierce provided the child with
five dollars with a promise to provide more aid once he reached home. This led to the
commencement of World Vision and the idea of the child sponsorship.
Figure 1: Gender Equity of World Vision Canada
Source: (Trudeau, 2018)
Mission:

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World Vision Canada works in close to 100 countries with the mission of ensuring well being of
the children.

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Figure 2: Vision of World Vision
Source: (Vander Zaag, 2013)
Goals:
The goals of World Vision Canada lie in helping the children, communities and the
families in overcoming injustice and poverty.
Achievements:
They work towards changing lives of the children through child sponsorship. The sponsors
usually make a commitment of contributing $39 on a monthly basis towards the program that
benefits the family, child and the community. Besides, the programs of World Vision Canada
focuses on food, education, clean water, healthcare, community development, economy,
emergency response and protection of a child (worldvision.ca 2019).
2. Development and Current Status:
Industry or Sector
World Vision Canada has been represented Christian humanitarian advocacy and aid
development organization. Robert Pierce found the organization World Visions in the year 1950
as one of the service organizations for meeting urgent needs of the missionaries.
Market Share
The World Vision Canada has an estimated market share of $17.5M
Competitive Position
World Vision has a competitive advantage in overcoming the poverty across globe
(worldvision.ca 2019). Therefore, in Canada close to over 400,000 people undertake sponsoring
the underprivileged children through via world vision thereby raising the dollars for the relief
efforts. The organization not only identified their sponsors but motivated them in taking part.
Employee Mix

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The organization prefers presenting itself as interdenominational thereby employing staffs
from Christian denominations and has close to 440 employees
Social Responsibility
World Vision Canada is not only a Christian relief but also a development and advocacy
organization dedicated towards the working with communities, families and children for
overcoming injustice and poverty.
Figure 3: Systematic Approach of World Vision Canada
Source: (Bodruzic, 2015)
Key Leadership Players
Charlie Fluit has been the Chief Financial Officer who put across leadership and oversight to
the key technological, financial and the operational functions (worldvision.ca 2019).
3. Key Challenges Faced and Ways of Overcoming Them
One of the key challenges is the forced and the child labor issues in the common
household of Canada. In this regard, the Standing Committee on the Foreign Affairs and the

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International Development of Canada tried to put across realistic solutions including the
legislative action that needed to be adopted for addressing the forced as well as the child labor in
the Canadian Supply Chain. This report was however considered a welcome move by World
Vision. Thus, the organization urged the Canadian government in taking further steps through
formal commitment of working towards the civil society, investors, trade unions and the private
sector in designing the right kind of supply chain for Canada.
Analysis:
1. Reasons for Choosing the Organizations for the Project
World Vision Canada represents a global relief and development organization that works
towards a noble motive of empowering the children, communities and families in overcoming
injustice and poverty. The organizations is so dedicated to its work that in the year 2018, it used
86 percent of the overall expenses of operation for the programs that benefits the children along
with their communities and families. Besides, the strategy of the organization is such that for
each of the dollar donated towards the World Vision it is more of a dollar’s worth of the help that
gets to the families and the children. Further, the organization also tries in keeping its overhead
rate lower.
2. Learning from the Accomplishments, Values, Activities, Culture and Governance
Accomplishments: The organization helps in learning how it works for nearly 100 countries
with an approach that involves tackling of child poverty based on faith, community and child.

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Figure 4: Accomplishments of World Vision Canada
Source: (worldvision.ca 2019)
Values: The organizations also helps in learning that how the core values of the organization lies
at the centre of the work and how it determines the commitment to one another and to the poor.
Activities: The `World Vision Canada teaches people as to how dedicatedly it works with the
children, communities and families in overcoming injustice and poverty. Through its activities
one is also able to learn how the children can enjoy having good health, remain cared for,
educated and protected and engage in decision making that impact their lives.
Culture: World Vision Canada believes in a culture where it leads a team supporting overall 600
staffs across country.
Governance: In this regard, one can learn how the board of directors volunteers for the time of
the children across the world. One can also see how they volunteer by investing their talent, time
and expertise. They ensure that the organizations meet highest standards in every respect of
accountability and work.

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Figure 5: Governance of World Vision Canada
Source: (worldvision.ca 2019)
3. Recommendations for the Pros and Reason for Working in the Organization
After doing the research I still feel that I would like to work for the organization.
Recommendation:
Canada should commence on donor mapping exercise for overseeing where the other
donors tackle fragility and vulnerability in places where the country plans in working. Through
assessing the investment and the scope of international actors and donors, World Vision Canada
will remain capable of determining where the intervention would act both distinct and
complementary in achieving greater impact.
4. Two Questions that I Would Ask the Recruitment Interviewer:
1. Does World Vision Canada Support a Long-term Vision?
This question is asked to know whether the organizations seek in partnering with other
similar organization thereby bringing about a change in the business.

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2. Will World Vision Inspire and Engage its Employees at all the Levels?
This is asked to understand the relationship between the organization and the employees.
Reporting in the annual report or writing a cheque will not promote the morale or engage the
employees.
Conclusion:
On a concluding note, it can be said that World Vision Canada works for a decent cause
by protecting the children and humanity against poverty and injustice. The analysis portrays what
one can learn from the activities of the organization and thereby develop an interest working for
it.

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Annotated Bibliography:
Vander Zaag, R. (2013). Canadian faith-based development NGOs and CIDA funding. Canadian
Journal of Development Studies/Revue canadienne d'études du développement, 34(2), 321-347.
The article puts forward an analysis of faith based NGO sector of Canada in reference to
its relationship with the Public Development Agency of Canada and the Canadian International
Development Agency (CIDA) through usage of the data based on the expenditures and the
registered filings over a period of six years. It was found that such NGOs serves lesser for the
bilateral official programming and does not depend on the CIDA funding thereby raising a major
portion of the revenue from public.

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References:
Bodruzic, D. (2015). Promoting international development through corporate social
responsibility: the Canadian government's partnership with Canadian mining
companies. Canadian Foreign Policy Journal, 21(2), 129-145.
Trudeau, T. R. H. J. (2018). Canada's vision for global health and gender equality. The Lancet.
Vander Zaag, R. (2013). Canadian faith-based development NGOs and CIDA funding. Canadian
Journal of Development Studies/Revue canadienne d'études du développement, 34(2),
321-347.
worldvision.ca. (2019). Retrieved from https://www.worldvision.ca/
worldvision.ca.(2019). Retrieved from https://www.worldvision.ca/our-work
worldvision.ca.(2019). Retrieved from https://www.worldvision.ca/our-work/impact-global
worldvision.ca.(2019). Retrieved from https://www.worldvision.ca/about-us/leadership-team
worldvision.ca.(2019). Retrieved https://www.worldvision.ca/.../new-guinness-world-record-
achievement-world-vision
worldvision.ca.(2019). Retrieved https://www.worldvision.ca/WorldVisionCanada/...us/Board-
Responsibilities-2017.pdf