International Business Management: Evaluation, Recommendation, and Entry Mode

INTERNATIONAL
BUSINESS
MANAGEMENT
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Table of Contents
INTRODUCTION................................................................................................................................................................... 3
TASK 1: Evaluation of Current International Strategy of the organisation:.............................................................................3
TASK 2: Recommendation for suitable new market entry to enter with supporting evidence:................................................4
TASK 3: Recommendation for a suitable entry mode to use with supporting evidence and reasoning:...................................6
CONCLUSION........................................................................................................................................................................ 7
REFERENCES........................................................................................................................................................................ 8
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INTRODUCTION
The term international business management refers the administration of business activities in an
association of various target markets and working in more than one country. It requires information and abilities
past typical business assumptions, like knowledge of international target market and its conditions, the lawful and
monetary environment, the capacity to do multicurrency exchanges and overseeing across borders. The conduct
of international business management includes transfer of goods or services from one country to another,
technology, capital or other transferable business which can be either transported or manufactured in another
country. The concept is also refereed as international marketing or Global business (Bhattacharyya, 2020). This
helps organisations in achieving economies of scale, high competitive advantage, large market share, high
revenues and several others benefits which allows firms to experience growth at international level. The present
report comprises of a demonstration of international business of Asda Company which is an existing
multinational online retail firm. It includes company’s evaluation of current international strategy;
recommendation for the new market which is best suitable for the organisation along with a mode of entry into
international business for such market based on its suitability is being discussed in the report.
TASK 1: Evaluation of Current International Strategy of the organisation:
The concept of international strategy refers to planning and organising various resources along with
having suitable decision in order to conduct business at international level or expand the sales market of the firm.
International business means operating business activities or making sales of company’s product or services
beyond the boundaries of domestic market so to have large revenues and high brand image at global level
(Annushkina and Regazzo, 2020).
The current business environment is exceptionally competitive and as such organizations are required to
be divergent into the global business sectors in order to have greater benefits. However, adopting the right
international technique is not simple, regardless of whether it is permitting innovation at international level, direct
opinion procurement, sending out, essential partnership in unfamiliar market, or building up joint ventures
(Buckley and Casson, 2021). This analysis will zero in on a group of these systems that are of relevance to Asda
these methodologies are joint ventures, undetermined acquisitions, and undeveloped theory. Each of these
methodologies has their own advantages and disadvantages which emerges from the items or administrations
being offered and the social, monetary and world of politics of the objective market.
The organization Asda enters undetermined business sectors fundamentally through having joint ventures
with nearby firms, acquisitions and Greenfield ventures. The company targets being the market chief in the
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