Analysis of Ottely's Expansion to Germany Market

WRITTEN PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
OVERVIEW....................................................................................................................................3
ASPECTS........................................................................................................................................4
Political factors...........................................................................................................................4
Economic factors.........................................................................................................................5
Social factors...............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9
Company profile.........................................................................................................................9
Country profile............................................................................................................................9

INTRODUCTION
The current business world is very competitive and global and for this it is essential for
the companies to work in good and effective manner in the global market. For this the analysis of
the business environment is very essential as the business operates in the global business
environment. Also, the competition is very high and for managing it internationalisation is very
necessary. The present report will outline the fact that whether Ottely expansion to Germany
market will be helpful in growth and development or not. Ottely is small manufacturing
company which deals in manufacturing of leather product and is based in Gloucestershire
(Ottely, 2020). The company specialises in variety of handbags, leather wallets, belts, iPad cases
and many other related products. The report will outline that whether the market of Germany will
be helpful for the growth and development of company or not.
OVERVIEW
 Political- these are the factors which includes changes taking place in the political sector
of the country. The country is run by the government or a regulating body which is
selected by the local people of the country. Thus, there are many different challenges
which the company may face when they enter in a new country because of political
changes.
 Economic- this is referred to as the economic condition of the country in which the
country is running and operating all its operations. It is very essential for the country to
have a good economic condition of the country as this will illustrate that the working
environment of the country is good and profitable. Thus, this will motivate other
countries to enter in the country to do business.
 Social- this includes the attitude, values, beliefs of the people living in a particular area or
belonging to a particular segment of the society. For the companies to be successful the
most essential aspect for the companies is to take care of the need and requirement of the
consumers and try to satisfy it with the product and services of the company.
 Technological- this is the major factor to be considered in the modern time in the global
market. This is pertaining to the fact that technology assist the company in managing the
work in more efficient manner and reducing the human effort in work. In this modern and