Impact of COVID-19 and Brexit on Tesco: PESTLE, SWOT, and TOWS Analysis

Written Report
SWOT & TOWS

Table of Contents
INTRODUCTION...........................................................................................................................3
PESTLE analysis....................................................................................................................3
SWOT analysis.......................................................................................................................4
TOWS analysis.......................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCE...................................................................................................................................7

INTRODUCTION
COVID 19 and Brexit are considered as one of the most worst outbreak for the people and
many industries. It creates a huge effects on the lives of the people as well as for many
companies. Tesco is used as the base company. Tesco is a global grocery and retail corporation
that specialises in the sale of clothing, books, and furniture, among other things. This company
was founded in 1919 by Jack Cohen, is headquartered in the United Kingdom, and has over 7000
existing stores worldwide. Tesco has a strong presence in a number of markets, including
electronics, financial services, and telecommunications. In this report it includes PESTLE
analysis, SWOT analysis and Tows analysis for analysing the effects on the organisation.
PESTLE analysis
PESTLE analysis is a strategic method for assessing and tracking external environmental
variables that could have an effect on the sector. PESTEL analysis is mentioned below in relation
to the chosen organisation, along with its opportunities and threats:
Political factors: They are the considerations that decide the degree to which the
government will influence the economy and the organisation, and they include things like
international exchange policies, labour legislation, environmental regulations, and so on
(Aagaard, Aagaard and Harrison, 2019). In the case of Tesco, in addition to the UK, they also
cater to different countries such as Asia, Turkey, and so on, where the output is heavily affected
by the political legislation of the country. Tesco can see this as both an opportunity and a
challenge. As COVID 19 outbreak, various industries shutdown in which Tesco was unable to
import and export the products which leads to many losses.
Economic factors: These would be the aspects that affect the efficiency of the economy
and have a direct effect on businesses, such as inflation rates, interest rates, and so on (Bhagra
and Sharma, 2018).Tesco not only serves their clients globally, but they also have the highest
market share of 30% in the UK, so they must be aware of all shifting regulations and other
influences that have a direct impact on their business. Tesco not only serves its clients globally,
but they also hold the highest market share of 30% in the UK, and that they're aware of all
emerging legislation and other aspects that have a significant effect on the organization's
financial position. Many industries went shutdown due to which many employees loss their jobs
which directly affects the economy of the country.