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Xiaomi CRM Strategy Assignment

   

Added on  2020-03-16

5 Pages1203 Words1218 Views
Running head: XIAOMI CRM STRATEGY1Xiaomi CRM StrategyNameInstitution

XIAOMI CRM STRATEGY2Xiaomi CRM StrategyXiaomi has had successful remarkable milestones as the gadget maker in the technologyindustry. The Xiaomi success is attributable to its robust Customer Relationship (CRM)strategies[ CITATION Oli15 \l 1033 ]. One of the company goals is to focus on innovating qualityproducts to meet the ever-changing preferences of the target markets. Xiaomi CRM strategy canbe discussed based on the following aspects’DefineThe Xiaomi’s CRM strategy is largely rooted on its online platform. The company interacts withits customers on Chinese social platforms. Recently, the company has established an activemobile community known as “MiTalk”[ CITATION Oli15 \l 1033 ]. The mobile community enablesthe users of the Xiaomi gadget to share their experiences. The platform facilitates effectivemanagement of the company interactions and relationships with customers well as potentialcustomers. Collect Through its digital operations, Xiaomi has created a Weibo account for each product range. Thisapproach allows the company to collect useful information from their customers concerning theirdifferent product ranges[ CITATION Ste143 \l 1033 ].LinkThe online platform is the major link between Xiaomi and its customers[ CITATION Oli15 \l 1033 ].The industry analysts have termed Xiaomi as a faceless company that is making enormousprofits more than the mobile manufactures that have been in the industry for years.IntegrationXiaomi has integrated a WeChat in addition to its online platform to facilitate the interactionbetween the company and customers. The WeChat platform enables the company to setkeywords and canned responses. Customers use the keywords such as "repair" and "restart" toget connected the appropriate customer representatives[ CITATION Tol16 \l 1033 ].

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