Cross border business management: Xiaomi

CROSS BORDER BUSINESS MANAGEMENT: XIAOMI
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Cross border business management: Xiaomi 2
EXECUTIVE SUMMARY
This report focuses on Xiaomi, a Chinese smartphone company that was established eight years
ago which has transformed from a startup to a global player. Xiaomi is increasingly becoming a
big threat to the major players in the industry; Apple and Samsung. It recently surpassed LG
electronics to be the fifth largest firm globally. The report will elaborate on the company
overview and discuss some of its major products of the year and its future products too. evident
that Xiaomi is heavily reliant of the smartphone division as it accounts for 70% of the firm’s
revenue where 36% account for the international market despite having a limited presence ousted
Asia which will be illustrated in the paper. The paper will also analyze the US market and
illustrate a possible scenario outcome if Xiaomi manages to enter the US market. Additionally,
the paper will look at the various price strategies employed by the firm which have contributed to
its global success as well as Xiaomi bundling with telecom as a competitive strategy over its
rivals

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Table of Contents
CROSS BORDER BUSINESS MANAGEMENT: XIAOMI.........................................................4
1.0 Introduction and Company over view.......................................................................................4
2.0 Current and Future Products......................................................................................................4
2.1Current Products.....................................................................................................................4
2.1.1Xiaomi MiA2...................................................................................................................4
2.1.2 Xiaomi Mi Mix2S...........................................................................................................5
2.1.3 Xiaomi Redmi Note 5 Pro...............................................................................................6
2.1.4 Xiaomi WiFi Router........................................................................................................6
2.1.5 Mi Notebook....................................................................................................................7
2.1.6 Xiaomi Mi Band 2...........................................................................................................7
2.2 Future products......................................................................................................................8
2.2.1 Foldable Xiaomi smartphones.........................................................................................8
2.2.3Xiaomi Mi flagship smartphones.....................................................................................8
3.0 Company Financials..................................................................................................................8
4.0 US Market Analysis...................................................................................................................9
5.0 Xiaomi Pricing Strategies........................................................................................................10
5.1 Economy pricing..................................................................................................................10
5.2 Penetration pricing...............................................................................................................10
5.3 Geographical pricing............................................................................................................10
5.4 Promotional pricing..............................................................................................................10
5.5 Premium Pricing..................................................................................................................10
6.0 Bundling with telecom.............................................................................................................10

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7.0 Conclusion...............................................................................................................................11
8.0 References................................................................................................................................12
List of Figures
Figure 1: Xiaomi MiA2.......................................................................................6
Figure 2: Xiaomi Mi Mix2S.................................................................................6
Figure 3: Xiaomi Redmi Note 5 Pro........................................................................7
Figure 4: Xiaomi WiFi Router...............................................................................7
Figure 5: Xiaomi Mi Notebook..............................................................................8
Figure 6: Xiaomi Mi Band 2.................................................................................8
Figure 7: global smartphone markets share from Q4 2008- Q2201....................................9
Figure 8: The US smartphone market share Q2 2017-Q2 2018.......................................10