logo

E-Commerce Analysis Assignment

   

Added on  2021-06-14

17 Pages4148 Words56 Views
XYZ E-COMMERCE ANALYSIS 1XYZ E-Commerce AnalysisStudent NameCourseInstitutional AffiliationDate
E-Commerce Analysis Assignment_1
XYZ E-COMMERCE ANALYSIS 2Table of Contents1Introduction..............................................................................................................................32E-Commerce Strategies for XYZ Florist Shop........................................................................32.1Planning............................................................................................................................32.2Cost benefit analysis.........................................................................................................42.3Market analysis.................................................................................................................52.4Online competition............................................................................................................72.5Potential for selling flowers online...................................................................................82.6Competitive Advantage.....................................................................................................83E-Commerce Strategy Formulation Tools...............................................................................93.1SWOT ANALYSIS...........................................................................................................93.2PEST Analysis................................................................................................................103.3Competitor Analysis.......................................................................................................124Website development.............................................................................................................125E- Marketing...........................................................................................................................13Conclusion.....................................................................................................................................14Reference List................................................................................................................................14
E-Commerce Analysis Assignment_2
XYZ E-COMMERCE ANALYSIS 31IntroductionAs define by Al-Hasan 2018, p70, e-commerce is not only buying and selling of goods and services it refers servicing customers, deal with partners, conducting e learning and processing ofelectronic transaction. E-Commerce is a part of e-business. 2E-Commerce Strategies for XYZ Florist Shop2.1PlanningObjectives of going onlineIn this case, owner of this XYZ florist shop has moved from brick and mortar to click andmortar business system for further business development. Before going online business, you set the reasons - why to go online and calculate and supervise the development of the business because Of Online Presence.Most important target to going online is attracting new customers to your business make more profits for. The other important aim is beat other competitors that threat your business. Because of the modern technology lot of customers do not like to spend their time to physically visit any shop like the before. Most companies enter the online shopping as a solution for this issue no matter how big or small that business.After going online, the business efficiency also goes up. They can respond to customers’ request very easily and quickly compared to manual system of customer feedback. Customers also do not want to spend much time to visit the shop because they can place their orders whilst at home or at workplace via the internet (Rong, 2012, p. 63). This is a very good advantage of
E-Commerce Analysis Assignment_3
XYZ E-COMMERCE ANALYSIS 4online business in the present world because people are too busy and reluctant to visit the physical flower stores.Price Strategy: XYZ florists are planning to sale flowers at very low cost than other flower shop in city. Because of this they can attract more customers and more business. During the seasons such as new-year, valentines or some other special day they can give more discount or gift voucher system to bring more customers in.Planning: Before you start online business you have to plan well. What kind of web page youuse for your website attracts customer’s mind to your webpage more than other florist businesses(Lin, 2012, p. 59). When you create your webpage it’s better to use professional web designer’s help to create it because they know how to build a web page using new software to make it flashy and attractive. Maintaining: After starting your online webpage you have to maintain it properly. You have to upgrade the software and security systems. Also you can find idea from other website to develop your website. Service: - You have to respond your online customers very quickly and softly. It’s better to keep one employee to respond customers request very efficiently and make sure that order will deliver on time and right place without delay and damage. This also include after sale service. You can take customers feedback about your service; it will help you to identify the area that youhave to take care. 2.2Cost benefit analysisFor an Established business, XYZ Flowers does not want to spend a lot of money for goingonline. XYZ Flower has spent small amount of money to develop website and buy the software
E-Commerce Analysis Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Unit 05: Website Design & Development
|40
|2406
|967

MARKETING 0. Marketing E-business System (Student Detai
|5
|487
|28

Internet Marketing TABLE OF CONTENTS
|10
|2723
|148

Website Optimization Strategies.
|10
|2465
|14

(Solved) Assignment on Web Systems
|14
|2676
|73

Website Design and Development assignment
|18
|5209
|668