Yellow Fashion Clothing Brand: Market Offerings, SWOT Analysis, PESTLE Analysis and Recommendations

NEW INTERNATIONAL MARKET
Yellow Fashion clothing brand

Introduction
• Yellow” is a Bangladesh fashion brand
which was introduced in 2004
headquartered in Beximco Industrial
Park, Dhaka, Bangladesh, founded by
Salman F Rahman (Yellow, 2018).
• It has also planned to spread its outlets
in Dubai, New York and Toronto.
• Yellow prefer to scale their products
preferably from yellow to mustard
colors.
• It has 15 outlets spread across Bangladesh
and Pakistan and also aimed at providing
the services of online platform 24*7
• It aims at contributing to innovations by
designing comfortable clothes.
• Yellow brand aims at manufacturing
comfortable clothes driving with quality
factor.

Mission and Vision of the company
• Yellow is a full service vendor with the mission of adding values and
benefiting common wealth of the society.
• They aim at building a strong bond between employees, customers,
shareholders, business partners and fellow mates.
• Gain market leadership in high value added apparel in USA, UK & Europe
• Use “Innovation” & “Speed” as prime drivers, rather than cotton & cheap
labor

Market Offerings:
They deal in providing the wide varieties of clothing for all sex i.e. men, women and children.
Yellow Men
Casual shirts
Formal shirts
Polos
Tees
Punjabi
Jackets and Blazers
Sweaters
Hoodies
Denim Casual pants
Yellow Women
Ethnic tops
Fashion tops and shirts
Tees
Denim and Trousers
Jackets and Blazers
Sweaters
Lawn
Saree