Strategic Marketing Analysis of Yorkshire Tea Company

Strategic Marketing

Table of Contents
Introduction
Task 1
Market size and trend data
Pestle Analysis of Yorkshire Tea
SWOT Analysis
Porter's Five Forces
Customer Analysis
Stakeholder Analysis
Task 2
Marketing plan
Conclusion
References

Introduction
• Marketing strategy is a forward looking and long term
approach for a company with the objective of
achieving goals and understand the consumer needs
and wants.
• For the present report, Yorkshire tea is taken into
consideration.
• It was established in 1977 by Bettys and Taylors
Group at England UK.

Task 1: Market size and trend data
• United kingdom is considered as the largest tea market
which is engaged in importing tea accounting to
approximately 133 thousand tonnes.
• The tea imports in Europe is worth €354 million in
2015 which has shown a certain decline of 3.6% in
volume.
• The entire UK tea industry produced around £748m
annually and is providing a wide range of job
opportunities and supports employment of
approximately 3324 people.