Tourist Attraction: The British Museum in London

Tourist attraction

Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW.......................................................................................................3
SWOT analysis.......................................................................................................................4
Possibility of expansion in future...........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Tourist attraction is a place that individuals visit for interest & pleasure mainly on their
holidays or it is a place of where people visit in order to exhibit cultural value, built or
natural beauty, historical significance, offering leisure & amusement (Hernández-Mogollón,
Duarte and Folgado-Fernández, 2018). For the present study, The British museum in
London is chosen as a tourist attraction. The report cover SWOT analysis and the possibility
of expansion of place in future.
LITERATURE REVIEW
According to the view point of FERNE AFRIN, 2019, British museum is a public
institution which is dedicated to art, culture and history of humans. It is determine that, it was
one of the biggest and first national museum in all over the world. In addition to this, it was
founded in the year 1753 and is rely on the collection of Sir Hans Sloane & an Irish physician. It
was located in London, WC1, UK and consist of 94 galleries which is the made in the area of
807,000 sq ft. As per the view point of Michael Roober, 2018, it has been analysed that the
collection size of The British museum is around 8.5 million objects including library materials as
well as manuscripts and is ranked as 1st national visitors place. The museum is massive and
describe human civilization theory from earliest days to the present. One of the key feature of
museum is it unlock mysteries of Egyptian hieroglyphics and consist of stone which is given on
the anniversary of Pharoah by an Egyptian priests. The stone was found in the year 1799 at the
time of Napoleonic wars by the soldiers of French, it is acquired by the British and displayed in
museum from the year 1802. The museum has a very famous Portland Vase which might be a
wedding gift as it consist of pictures that shows love as well as marriage (da Costa Liberato,
Alén-González and de Azevedo Liberato, 2018). It involves a collection of mummies that are
displayed for visitors in order to signify wrappings, shoes and clothes in which they buried in.
one of the main iconic thing that consist in The British museum is Sutton Hoo site which
signifies undisturbed and rich ship of wealth. In the year 1853, the museum won the Gold medal
by Royal institute of British and now the recent developments of reading room, great court and
many more is developed in the museum.