Financial Management Concepts for New Product Investment Proposal and Financial Performance Analysis of UK FMCG Firms
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This assignment consists of two questions. The first question requires advising an international listed company in the textbook publishing industry on improving shareholders' wealth by preparing an investment proposal for a new product line using discounted cash flow and traditional techniques. The report should include a critical response to the investment appraisal process, relevance of project's cash flows, criticisms of investment appraisal methods, and decision-making process. The second question involves analyzing the financial performance of two UK FMCG firms using profitability, liquidity, gearing, capital structure, growth, and investment ratios extracted from financial databases. The report should provide a rationale for choosing the companies, critical performance analysis, summary of analysis, limitations of ratio analysis, and justified conclusions and recommendations. The report should follow the recommended report writing format and Harvard Referencing System.