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Financial Management Concepts for New Product Investment Proposal and Financial Performance Analysis of UK FMCG Firms

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Added on  2019-09-22

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This assignment consists of two questions. The first question requires advising an international listed company in the textbook publishing industry on improving shareholders' wealth by preparing an investment proposal for a new product line using discounted cash flow and traditional techniques. The report should include a critical response to the investment appraisal process, relevance of project's cash flows, criticisms of investment appraisal methods, and decision-making process. The second question involves analyzing the financial performance of two UK FMCG firms using profitability, liquidity, gearing, capital structure, growth, and investment ratios extracted from financial databases. The report should provide a rationale for choosing the companies, critical performance analysis, summary of analysis, limitations of ratio analysis, and justified conclusions and recommendations. The report should follow the recommended report writing format and Harvard Referencing System.
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You have been asked to advise an International listed company within the textbook publishingindustry on how to improve shareholders’ wealth by considering the relevant concepts offinancial management related to a new product investment proposal.Assignment Question One is worth 50% (word limit o 3000 words):You have been asked to advise an International listed company within the textbook publishingindustry on how to improve shareholders’ wealth by considering the relevant concepts offinancial management related to a new product investment proposal. You will prepare aninvestment proposal for 6 years for the new product line using one of the discounted cash flowtechniques as well as one traditional technique. Marks will be awarded for originality ofapproach, relevant quotations and references from financial management theorists and allrelevant supporting business research documentation.Within your report include a critical response to the following:• Why is the investment appraisal process so important?• The concept of relevance applicable to the determination of the project’s cash flows stating allassumptions made.• What are the criticisms of the methods used in the investment appraisal process?• A critical review of the logic behind the decision making process.AssessmentPresentationRequirements:• Each student is required to provide documentation within a stipulated word limit of 3000 wordsfor each assignment.• The content of the documentation produced by each student is required to be within themaximum word lengths (in brackets) and to cover the specific categories listed.1. Provide an executive summary of their personal and individual research and work undertakenfor the topic set. It is required in the form of an Executive Report standard format. (15 marks )2. Indicate and identify the key areas of research and sources which the student has had toidentify and undertake and their key sources of research/references/literature search sourcesrelated to the topic set (correctly referenced as an appendix). (20 marks)
Financial Management Concepts for New Product Investment Proposal and Financial Performance Analysis of UK FMCG Firms_1
3. A summary of key theoretical positions from the evidence identified by the individual studentrelated to the topic set. (20 marks)4. An indication of the individual key conclusions and findings related to the theoreticalpositions and the practical issues related to the topic set. (400 words;15 marks)5. The key critical observations and commentary identified by the individual student within themodule topic-subject set. (15 marks)6. Identification of the key topic/subject issues/conclusions which the student has learned as aresult of undertaking the assignment on the topic set. (15 marks)Report Format Requirement:• The submission of your work assessment should be organized and clearly structured in a reportformat.• Maximum word length allowed is 3000 words, excluding words in charts & tables and in theappendix section of your assignment.• Assignment One is worth 50% of the final assessment of the module.• Student is required to submit a type-written document in Microsoft Word format with TimesNew Roman font type, size 12 and line spacing 1.5.• Indicate the sources of information and literature review by including all the necessary citationsand references adopting the Harvard Referencing System.• Plagiarism involves taking someone else’s words, thoughts, ideas or essays from online essaybanks and trying to pass them off as your own. It is a form of cheating which is taken veryseriously.
Financial Management Concepts for New Product Investment Proposal and Financial Performance Analysis of UK FMCG Firms_2

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