Segmentation, Positioning and Marketing in Business

The marketing theories of segmentation and positioning, as well as their concepts, will be discussed in depth in the following paper. This overview explains what marketing and marketing segmentation are and how they may be used to various organisations. Marketing is the process of devising and implementing a strategy to achieve a specific objective.

Your Name
Department of Business, University Name
Course no, and Course Name
Dr. Professor Name
Assignment Due Date

Summary
The following report will discuss the marketing theories of segmentation and positioning and
their concept in a broadway. This summary gives you an overview of what marketing and
marketing segmentation and how it can be used in different businesses. Marketing is the process
of planning and executing a plan to reach a goal. It is about understanding the needs of your
target audience and finding out how to satisfy them. It also involves creating, marketing,
promoting and selling products or services to people who are in need of it.
Marketing segmentation can be defined as the process of dividing a market into various groups
or segments, so that each group or segment is targeted with different marketing strategies.
Marketing segmentation has been used for decades and will continue to be used in the future.
Today, marketers are using a variety of tools to make this process more efficient and effective.

Table of Contents
Part 1- Discussion 4
Part 2- Discussion 5
Components of Marketing Mix 5
Target Market 6
Distribution Channel 7
Promotional Communication 8
Conclusion 10
Recommendations 11
References 12

Part 1- Discussion
The following report will discuss the concept of marketing segmentation and positioning in a
better way. The following report introduces the basic rules of marketing.
Marketing trends are always on the go. Many companies have a hard time keeping up with the
latest marketing trends, due to the fast-paced nature of the industry. It is important for companies
to know what's going on in their industry and how they can use it to their advantage. Market
segmentation is a process of dividing the market based on the target audience. It is a process of
identifying, understanding and developing markets with different needs. It is the process of
dividing a market into smaller groups with similar characteristics. This helps in understanding
the needs of each group and how to better serve them. Market segmentation is the practice of
dividing a market into segments that can be distinguished by differences in needs, wants, or
demographic characteristics. Target markets are the specific people or companies that you want
to target with your content. They could be potential customers, employees, partners and more.
Market segmentation is the process of dividing a market into smaller groups that have similar
characteristics. Market segmentation can be done on a demographic level, behavioral level, or
both. YouTube videos are usually not created for just one specific group or person. They are
created for a particular group of people who share similar interests or demographics. Market
segmentation can help in deciding which video to create and how to promote it. Market
segmentation is the process of dividing a market into different groups with similar
characteristics. The target markets for this YouTube video are Millennials, Gen Z, and Boomers.
Millennials: They are young adults who have grown up in an era where social media has
become a part of their lives. They also consider themselves to be digital natives and they're used
to getting information from all over the web.
Gen Z: They are young adults who grew up with technology and social media as a part of their
lives. They spend hours on social media every day and they can't imagine life without it.
Boomers: They are older adults who grew up in an era where TV was the main source for
entertainment. Nowadays, they use their smartphones more than anything else for entertainment
purposes.
Market segmentation is a key step in developing a marketing strategy that will be more effective.
A good example of how market segmentation can be used in copywriting would be to create
different types of content for different types of clients or audiences. It is a strategic marketing

technique that divides the market into several groups. It helps companies to better understand
their customers and their needs. The most common market segmentation is product-market
segmentation, which divides the market into different groups based on what products they are
buying.
Part 2- Discussion
Components of Marketing Mix
Marketing mix is a concept which combines the four Ps of marketing: product, price, place and
promotion. This article discusses the various components of marketing mix and how they are
used in different industries (Ravangard, Khodadad, and Bastani, 2020). Product is the physical
good or service that a company sells to its customers. It includes both tangible goods like cars
and clothes as well as intangible goods like software or business advice. Price is the value that
consumers pay for a product or service (Baskin, et al., 2020). A company can use price to try to
attract new customers by offering a low-cost product with high-quality features, or it can use
price to maintain its existing customer base by lowering prices on products they already
sell.Place refers to where products are sold in relation to other products, services and brands in
order to create an environment that benefits the company control over the distribution of
products and services in a specific region .
The five key types of distribution are: product-line, geographical, channel, matrix and market.
Product line: The product is sold in the same store where it is sold. This allows for one store to
create a sense of exclusivity which attracts more customers through advertising (Catană and
Toma, 2021).
Geographical: The company sells the product directly to consumers by using a distribution
network across the country and internationally.
Channel: The company sells the product through a variety of different distributors who sell to
retailers or wholesalers before selling to consumers.

Matrix: The company uses a range of sales representatives, agents, retailers and wholesalers
who work together to determine profitability, market share and market penetration for each
product line.
Market: The companies tries to target a specific market by using sales representatives, agents
and distributors to sell the product.
Marketing mix is a marketing strategy that defines the interrelationships among product, price,
promotion and place.In order to create a successful marketing mix, marketers need to be aware
of their target market. They should also be aware of the different stages in their product life
cycle.
Target Market
The target market for a grilled burger business is typically young professionals in the
area."There's a lot of people in this city that are really into health and fitness, so we thought it
would be a good idea to open up something that was healthy and quick," said owner of The
Grilled Burger (Burroughs, and Burroughs, 2020).
The Grilled Burger is an American-style fast-food restaurant that offers fresh, healthy food at
affordable prices. They offer burgers, hot dogs, fries, shakes and more.
The target market for a grilled burger business is the general public. The general public will be
looking for something new, something different, and something that they haven't tried before.The
target market of a grilled burger business would be the general public. The general public will be
looking for something new and different in their food choices. They will want to try something
new and fresh. that is different from the standard hamburger.This will entice them to try a new
type of burger, the grilled burger. . The target market for a grilled burger business is the general
public. The general public will be looking for something new, something different, and
something that they haven't tried before.The target market of a grilled burger business would be
the general public. The general public will be looking for something new and different in their
food choices. They will want to try something new.
The target market for a grilled burger business is the American public. This is because the grill
burger has become a mainstream, affordable dish that can be enjoyed by all. The target market
for a grilled burger business will be those people who have an interest in this type of cuisine and

want to try something new when they go out to eat. The price point of these burgers are also
attractive and make them more accessible to people on a budget (Baskin , et al. , 2020).
The target market for a grilled burger business will also be those who have never tried it before
but have heard about it and want to try it out. The appeal of these burgers is their affordability,
which makes them appealing to many different types of consumers.
Distribution Channel
When it comes to marketing, every business should be aware of their distribution channel. The
distribution channel is the means of reaching out to the target audience. There are many ways a
grilled burger business can spread their brand awareness. They can use different methods like
social media, print media, and TV ads. However, these are not the only ways they can reach out
to their target audience. Effective distribution channels for a grilled burger business include
word-of-mouth marketing, online reviews and influencer marketing. A grilled burger business
should have a strong marketing strategy in order to reach their target audience. They must know
what kind of distribution channel they should use and how to effectively market their product. A
grilled burger business should first focus on digital marketing because it is the most effective
channel for reaching a wide audience. They can also use social media, advertising, and direct
mail as distribution channels.
Marketing Strategy Digital marketing is the most effective method for reaching and engaging
with a wide audience. Social media, advertising, and direct mail are also effective distribution
channels for a grilled burger business.
Distribution Channels, Direct mail, social media, and advertising are all distribution channels
that can be used by a grilled burger business to reach its audience. Price-Based Channels A
grilled burger business can use the pricing of its product to determine which distribution
channels will be most effective for them.
1) Direct mail
2) Social media
3) Advertising Direct mail
A grilled burger business can use direct mail to reach their audience by printing a flyer and
sending it out to their mailing list.

A flyer is usually a one-page document that has the company name and contact information, a
description of the product, and pictures of what they offer. This distribution channel can be used
for small businesses (Alam, Islam, and Biswas, n.d.).
The distribution channel a grilled burger business should follow for effective marketing is the
internet. The burger company can reach out to their target audience by using social media and
advertising on search engines. The internet is the most efficient and cost-effective distribution
channel for a grilled burger business (Adams, 2018).
It's also the most competitive market in which to sell burgers as it has been dominated by big
brands like McDonald's, Burger King, and Wendy's. This is why companies should focus on
creating content that will be shared on social media and advertised on search engines.
Promotional Communication
Promotional communication is an essential part of marketing. It can be used to get the attention
of your target audience, create brand awareness, and increase customer loyalty.
Promotional communication tools can be categorized into two types - promotional tools that are
used for direct marketing and promotional tools that are used for indirect marketing. The latter
type includes online advertising, traditional advertising, public relations, social media marketing,
and influencer marketing.
There are many promotional tools that a grilled burger business should use for effective
marketing. These include social media and content marketing. Social media is an important tool
that a grilled burger business should use for effective marketing. They can use it to promote their
company, products and services. Content marketing is another tool that a grilled burger business
should use for effective marketing. It allows them to reach out to their target audience and get
feedback on their products or services. Social media is an important tool that a grilled burger
business should use for effective marketing. They can use it to promote their company, products
and services. A common social media platform used by a grilled burger business is Facebook. By
using this platform, they can build up an audience of potential customers through their personal
page or the page of their brand.Content is important for a grilled burger business. They should
post photos of their grills, food and the atmosphere they create (Nguyen, 2018). People will want
to go visit the restaurant and see first-hand what they are offering.

The advice to the grilled burger business owners on how to create an effective marketing
strategy. It discusses the benefits of using social media platforms, website, email campaigns, and
other marketing tools in order to reach out to their target audience.
However, it also discusses how these tools can be used in an ineffective way if not used properly
by the business owner. For example, posting too much content on social media can result in
having low engagement rates and even losing followers.

Conclusion
From the above report we can conclude that marketing is important for an enterprise to grow. It
helps in connecting with their customers and establishing a brand identity. It also helps in
building a community of people who are interested in the product or the company. Marketing is
important for an enterprise to grow. It helps in connecting with their customers and establishing a
brand identity. It also helps in building a community of people who are interested in the product
or the company.Marketing is one of the most important aspects for an enterprise because it helps
to build company image, make sales, generate leads and bring new customers. The need of
effective marketing is to create a message that resonates with the audience. It is important for
marketers to understand the audience and their needs in order to get their attention. Marketing is
about understanding your audience and connecting with them emotionally (Iyer, et al., 2019).
This requires a lot of creativity and a deep understanding of human nature. The future is here, but
it will require some tweaking before it becomes mainstream.
Marketing segmentation and positioning are crucial in today’s marketing world. It is important to
identify the target audience, and then decide on a strategy that will work for them. There are two
main types of segmentation: demographic and psychographic. Demographic segmentation
focuses on the characteristics of the target market such as age, gender, location, etc.
Psychographic segmentation focuses on the psychological traits of the target market such as
values, attitudes, interests, etc. In conclusion, Marketing segmentation is a process of identifying
different groups of people that fall into similar categories and then positioning your product or
service to appeal to them specifically.

Recommendations
The burger business is a competitive industry where customers are the ones who decide what
they want. If a company does not deliver the best customer experience, it will not be able to
make customers happy. There are three ways that companies can ensure good customer response:
1. Provide high-quality products
2. Provide consistently reliable service
3. Provide accurate information about their product.
If a company cannot provide any of these three things, it will suffer from poor public perception
and eventually lose potential customers because they will feel duped or dissatisfied with the
experience. A good marketing strategy is essential in any business. For a burger business, the
best marketing strategy is to have a strong customer response. A good customer response can be
achieved by using effective marketing strategies such as recommendations. For a burger
business, the best marketing strategy is to have a strong customer response. A good customer
response can be achieved by using effective marketing strategies such as recommendations.

References
Alam, M.S., Islam, S.I. and Biswas, K., Rethinking or Remaining the Same: The Dilemma of a
Young Foodpreneur.
Baskin, E., Fortunato, C., Kennedy, D., Theiss, A. and Whalen, S., 2020. Marketing in the Fast
Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy. SAGE
Publications: SAGE Business Cases Originals.
Ravangard, R., Khodadad, A. and Bastani, P., 2020. How marketing mix (7Ps) affect the
patients’ selection of a hospital: experience of a low-income country. Journal of the Egyptian
Public Health Association, 95(1), pp.1-8.
Catană, Ș.T.E.F.A.N. and Toma, S.G., 2021. Marketing mix and corporate social responsability
in automotive industry-case study: Mazda Motor Corporation. Annals of'Constantin
Brancuși'University of Târgu-Jiu, Economy Series, 1, pp.205-209.
Adams, C.J., 2018. Burger. Bloomsbury Publishing USA.
. Marketing Plan for A Fast Food Restaurant in Helsinki: Case: Aloha Chicken Land.
Nguyen, N., 2018. MARKETING RESEARCH AND BUSINESS IDEA FOR A VIETNAMESE
RESTAURANT IN TURKU.
Burroughs, B. and Burroughs, W.J., 2020. Digital logistics: Enchantment in distribution
channels. Technology in society, 62, p.101277.
Ahani, A., Nilashi, M., Ibrahim, O., Sanzogni, L. and Weaven, S., 2019. Market segmentation
and travel choice prediction in Spa hotels through TripAdvisor’s online reviews. International
Journal of Hospitality Management, 80, pp.52-77.

Baskin, E., Fortunato, C., Kennedy, D., Theiss, A. and Whalen, S., 2020. Marketing in the Fast
Casual Restaurant Segment: From Pancakes to Burgers, IHOP’s Rebranding Strategy. SAGE
Publications: SAGE Business Cases Originals.
Iyer, P., Davari, A., Zolfagharian, M. and Paswan, A., 2019. Market orientation, positioning
strategy and brand performance. Industrial Marketing Management, 81, pp.16-29.