Experienced Sales Manager Cover Letter Sample

This cover letter is for an experienced sales manager with a proven track record in the telecommunication industry. The candidate has a Masters degree in International Affairs and Diplomacy and a Masters degree in Business Administration. They have 11 years of inside sales and marketing experience in Real estate and Telecoms sector where they persistently met as well as exceeded corporate goals. The candidate is a problem solver with a get it done attitude, and has strong organizational skills and a great attitude. They are good at coordinating tasks, delegating responsibilities and managing conflicts in a positive way. The cover letter includes the candidate's career statement, career achievements, work experience, skills summary, education qualifications, workshops/training, and personal details.

Your Name
Your Address
Your City, State, Zip Code
Your Phone Number 08099446098; 08054275368
Your Email [e-mail]
Date
Name
Title
Organization
Address: No 5, Aviation Quarters, off Airport road Kano, Kano State.
City, State, Zip Code
COVER LETTER
The Advertiser,
Dear Sir/ Madam,
With an inspiring sales record within the telecommunication industry, while increasing total territory
sales in 11 years, I look forward to new challenges to bring my knowledge in both Retail and Channel
Sales Management. To do so, my skill-set comprise interpersonal and negotiation skills and
predilection to work in a challenging, demanding and a highly competitive environ like your
organization.
Now, coming to my qualifications and skills:
 Masters degree in International Affairs and Diplomacy.

 Masters degree in Business Administration.
 I have 11 years of inside sales and marketing experience in Real estate and Telecoms sector
where I persistently met as well as exceeded corporate goals.
 I am aggressive and self-starter with strong organizational skills and a great attitude.
 Being a problem solver with a get it done attitude, I developed a strong self-motivational
attribute for future professional success.
 I can adapt in core processes of execution include people, strategy and operational plans.
 I am good at coordinating tasks, delegating responsibilities and managing conflicts in a positive
way.
 I am better at supervising, guiding, directing and motivating organizational people and teams to
fulfill company goals
 I have the ability to identify critical issues accurately and quickly.
 I know excellent time management with an ability to manage pressure and prioritize under
stress.
 I am good at meeting all clients as well as team deadlines.
 I own distinctive organizational, financial, management, and sales capabilities; comfortable
selling at every level includes retail, wholesale, corporate and many more.
 I am good at managing the budget effectively with due diligence.

CAREER STATEMENT
Being an experienced personality with hands-on experience within business development, sales, and
marketing fields, I always acted as a good team-player and leader as well. I am a consumer-focused
individual having knowledge of the emerging technology in order to ensure my team’s as well as
company productivity. I am looking forward to acting as a leader and solutions provider with the
capabilities to grow the distribution network, sustain a competitive edge and thereby build new
markets.
CAREER ACHIEVEMENTS
 Developed five satellite towns in the northeast and recruited dealers which are meeting sales
target effectively.
 Exceeded regional sales target month-on-month to date.
 Demonstrated good leadership skills in team members while aligning them to perform better.
 Presented sales initiative as well as drove it to a sustainable end.
 Increased the volume of purchase of my Distribution Partners (dealers) within one year from
140M sales to 400M sales figure in the northeast and adding value to their business through
getting good commissions on their purchase.
 Identified route to market and train dealers to dominate their territories.
 Increased the numbers of Sub-Distribution Partners attached to the Distribution Partners and
grow retail markets with Sims selling outlets in various clusters.
 Expanded the company’s subscriber base through mobile number portability (MNP).
 Grew the company’s initiative of DAC outlets/MPOS bus in all the local government areas of
each covered states.
 Grew sales in northwest/ northeast from 600 million to doing over 1B mark in December 2013.
 Presently growing dealers output in territorial development

Name
Current Position: Regional Manager (NW2)
Being an experienced personality with hands-on experience within business development, sales, and
marketing fields, I always acted as a good team-player and leader as well. I am looking forward to
acting as a leader as well as solutions provider with the capabilities to grow the distribution network,
sustain a competitive edge and thereby form new markets.
Contact Information:
Work Experience
Position: Regional Manager (NW2) Sept. 2018 till date.
Glomobile Nigeria.
Kano road beside Sokoto Hotel,
Sokoto, Sokoto State.
Handled Responsibilities:
 Oversee/ direct the activities of the region to achieve the company’s objectives.
 Identifies strategies and action plan to improve short-and-long-term commercial sales
plans.
 Establish SIMs Selling Outlets and expand on recharge selling outlets within the
region.
 Ensure consistent, profitability, growth in commercial sales revenue in the region
through positive planning deployment and management of sales personnel.

 Responsible for Crafting and Implementing a developmental and coaching program
to the regional sales teams.
 Network and build solid relationships with internal units and relevant third parties
(e.g. Glo Vendors, Stakeholders, and EMCS) and develop a close working
relationship with relevant information sources to provide an integrated service.
 Direct the selling activities within the region and hold regular meetings with territory
state managers to ensure compliance.
 Prepare and manage the budget for the region and drive delivery.
 Ensure consistent customers experience across all retail formats in the territory.
 Ensure the achievement of revenue, sales, and acquisition target for both voice and
data in the region in line with network capacity and oversees regional dealership with
Globacom Business Partners and other sales channels to meet the overall regional
sales target.
 Identify and formulate regional sales strategies to help drive gross additions.
 Manage and lead the Territory Sales Managers towards sales, distributions, and
availability of Globacom growth aspirations.
 Ensure effective field coverage by both the direct and auxiliary sales force in the
region and execution of going to market plans in all territories.
 Identify and formulate customer service development strategies to help drive
collections and bad debts performance.
 Ensure good and quality network coverage across the region by working closely with
the Regional Technical Head (RTH)
 Expand distribution width and depth thereby increasing revenue earning for both the
company and dealers.
 Implementation the auditing and review of channel partners and distributors in order
to ensure healthy ROI.

 Represents the region on regular and monthly meetings in Lagos to review
performance and discuss on way forward.
 Hold weekly meetings with team members to review performance and highlights the
necessary points to improve on performance where necessary.
 Identification and formulation customer service delivery strategies in order to assist
improve consumer satisfaction scores.
 Achieve Employee Engagement Scores in line with the engagement targets for the
regional Business Area.
Position: Territory State Manager May 2016 – Aug 2018
Glomobile Nigeria.
7, Abdulkadir road (bank road) Bauchi
Handled Responsibilities:
 Coordinated the activities of team members in various unit to achieve state targets.
 Oversaw the Affairs of the State to ensure compliance to Company’s directives.
 Discussed new opportunities and strategy with team members to achieve their daily
KPIs.
 Ensured individual team members deliver on their deliverables.
 Get information on competitors’ intelligence in various units and escalate to TSM
 Held regular meetings with all vertical heads in various units on issues and
challenges affecting them and discuss ways to resolve them.
 Cascaded down to team members the company’s initiatives and innovations to
embrace and work with in order to achieve and maximize opportunities.

 Administered company’s policy and ensure compliance among team members.
 Increased efficiency and effectiveness among team members by engaging them daily
in their various task and follow up to ensure the result.
 Gave feedback on strength and challenges in the State to TSM with suggestions to
embark on overcoming such challenges.
 Represented the company’s image in the state by attending to various events and
functions.
Position: Regional Distribution Specialist. Nov. 2010- April 2016
Etisalat Nigeria.
4, Audu Bako way, Nassarawa GRA, Kano
Handled Responsibilities:
 Coordinated the activities of Field Sales Team to achieve the set target.
 Managed and Developed Channel Distribution Relationships.
 Drove Sales/ Activations and product penetration.
 Managed Brand Visibility within the territory.
 Executed marketing policies within the cluster.
 Improved Stock management in Channels.
 Training Support for Trade team to increase product knowledge.
 Prepared Daily, Weekly, and Monthly Reports.
 Conducted regular Trade Visit to Distribution Partners (dealers) outlets.
 Achieved Gross Connection and sales Revenue targets.
 Grew subscriber and revenue bases in assigned clusters.
 Drove retail activations and Channel Development in assigned cluster.
 Ensured and monitored product availability.
 Managed Relationships with Distribution Partners (dealers).
 Supervised and monitored Trade Agents activities in assigned clusters.
 Supervised and Monitor the SIMs Registration Officers Activities.
 Supervised and monitored the project dominate new territory structure.

 Ensured Trade Compliance.
 Monitored Price compliance and products are available across the channels.
 Prospect for new Distribution Partners (recruitment of dealers).
 Handled and Resolved Distribution Partners queries.
 Monitored and reported competitive Intelligence.
GLOMOBILE, KADUNA May, 2009- Oct, 2010
Dealer Sales – Kaduna
Business Development Executive
Handled Responsibilities:
 Reviewed dealer activities and markets, analyze and generate insights/plans to assist
dealers to achieve the target.
 Developed short term action plan and strategy to assist distributors in achieving set target
and overcome challenges in their operations.
 Actively monitored dealer sales performance trends for all accounts and ensure operational
objectives are accomplished.
 Built and maintained relationships with dealers, participated in organizing dealer forums
and events to enhance the relationship and identify the needs of the distributors and resolve
related business issues.
 Liaised with other relevant Departments (Marketing, Financial Operations, and Channels)
to ensure the sales process is uninterrupted and sales targets are achieved.
 Evaluated customers’ complaints and drove corrective actions.
 Provided info to consumers regarding suitable policies, procedures, and operating practices
and competitor activities.
 Managed the activities of market developers attached to the Dealers in order to meet
company objectives.
 Managed marketing Development teams for promotion, end-user campaign and
trade shows.
 Prepared daily, weekly and monthly sales reports.

Diya, fatimilehin & Co
Estate Surveyor and Valuers Feb. 2008- April 2009
MARKETING / SALES EXECUTIVE
Handled Responsibilities:
 Sales and marketing of properties e.g. landed properties, land and Building
machinery and equipment.
 Marketing banks to secure valuation instructions.
 Marketing individual clients who are willing to collect credit facilities from the
bank for valuation work.
 Worked together with the values in the firm to make sure that the valuation
works are implemented.
 Wrote/reported weekly operational report to the company’s secretary/legal
adviser.
Diya, fatimilehin & Co
Estate Surveyor and Valuers Feb. 2007- Feb 2008.
Credit Control Officer
Handled Responsibilities:
 Negotiated fees with customers or clients after necessary valuation work.
 Collected fees from customers after submission of the valuation report.
 Submission of valuation reports {certificate of value} to customers.
 Wrote/reported weekly operational report to the company’s secretary/legal
adviser.
Nigerian Breweries Plc.
Sales Assistance.
Handled Responsibilities:
 Recorded daily sales activities of the company through sales representatives.
 Monitored the sales performance vis-à-vis the product growth margin.

 Worked together with sales representatives to visit their retail outlets.
 Arranged promotions and carnival float for different locations.
 Planned and recorded stock delivery voucher for retailers and wholesalers’
outlets.
Skills Summary
 Good computer knowledge.
 Good retail management skill.
 Good dealership and channel distribution management skill.
 Driving skill.
 Negotiation skill.
 Coaching skill.
EDUCATION QUALIFICATIONS
Institute and Degree Year
Masters in Business Administration (MBA)
Bayero University Kano
2015
Masters in International Affairs and Diplomacy.
Ahmadu Bello University, Zaria.
2014
Educational Guidance and Counseling.
University of Ilorin, Kwara State. (2.1)
2006
National Diploma in Business Administration.
Kwara State Polytechnic.
2004
Workshops /training
 Associate Chartered Economists (ACE)
 Nigerian Institute of Management (NIM)
 Specialized Distribution – on Increasing Brand Visibility and sales, and
Distribution Management at point of sales and key accounts.
 Leadership experience (facilitated by Tola Candoso Consult)
 Effective Presentation for Managers (facilitated by Jonathan Gabay, CIM, UK).

 Optimizing Channel Potentials & Channel Partner Management Training.
(Facilitated by MILLER HEIMAN).
 Supervisory Skills Training – Developed by I- Skill Limited.
 Management and leadership training – Kimpton Wells.
 Team Building Skills Development – Kimpton Wells.
 Dealership and Distribution Management. Selling Skills Support Services
 Conflict Management – Kimpton Wells.
 Project Management – Etisalat, Nigeria
 Leadership Essentials – (Leading Innovation: Leading Business Execution:
Leading Change: Building your Influence as a leader: Fostering Effective
Communication and Collaboration). Etisalat, Nigeria
 Negotiation Essentials – (Planning for Negotiation: Communication: Persuading)
 Planning Presentation and Execution.
Personal Details
Date of Birth: 01, May 1981
Sex: Male
State of Origin: Ogun
Marital Status: Married