YouTube Statistics: Usage, Users, and Earnings

This article provides statistics on the usage, users, and earnings of YouTube. It covers the number of subscribers, shared videos, and daily earnings of content creators. YouTube is the second largest search engine in the world and attracts a high number of users worldwide.

Running head: YOUTUBE STATISTICS 1
YouTube Statistics
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Introduction
The use of internet has intensified in the recent times. The inclusion of internet sites in
business activities and as a source of income to many people is an important concept that leads to
the development of fast flow of information from one area to another. In this communication,
however, attracting a huge number of subscribers to any channel makes it attractive for
marketers to use any channel the main aim of the marketing people is to reach out to as many
people as possible using the minimum effort and resources possible. The availability of a well-
established channel is attractive to any investor in the world. Among the most commonly used
channels for marketing and sharing information is YouTube1. The channel has gained a total of
1.57 billion subscribers who are active on a monthly basis. The usage per day presents a total of
over 30 million users. An important proportion of the organizations market includes the number
of subscribed paying televisions which amounts to over 300,000 TV channels. The channel has
grown substantially since its launch and has more than 5 billion videos shared through the
channel. The number of people sharing the content is over 50million which means that the rate of
usage is high each day. The rate of viewing of the videos and other TV channels is estimated to
be 50% each year, and over 5 billion videos are watched each day. The introduction of the
mobile YouTube has also been attractive to many people with a population of over 500million
people using the channel each day2. The number of videos uploaded each day is also
1 Salkind, N. J. (2017). Statistics for people who (think they) hate statistics: Using Microsoft Excel 2016.
2 Casas, P., Fiadino, P., Sackl, A., & D'Alconzo, A. (2014). YouTube in the move: Understanding the
performance of YouTube in cellular networks. 2014 IFIP Wireless Days (WD).
doi:10.1109/wd.2014.7020798

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overwhelming which makes the channel valuable to every person who is willing to reach out to
more people within a short period.
type of use number
average daily users 30, 000,000
average monthly users 1,570,000,000
TV subscribers 300,000
shared videos 5,000,000,000
sharing users 50,000,000
videos watched per day 500,000,000
YouTube data viewer’s statistics
number
average daily users
average monthly users
TV subscribers
shared videos
sharing users
videos watched per day

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The composition of the YouTube channel is also attractive and keeps growing each day. The
channel includes a high diversification of services and users across each age group. The type of
usage also differs from one age group and gender to another with the highest number of users
62% being male and females comprising 38%. Majority of the users come from outside the
United States, and most adults use the channel for their nostalgia rather than a tutorial. Some
people also prefer to use YouTube instead of their traditional television3. The services are offered
in 88countries and also incorporate 76 languages. According to the statistics 95% of all internet
users have subscribed to YouTube. The males like watching soccer and strategy games while the
females are on YouTube to watch beauty videos. About 50 million of the users are actively
creating and sharing content on YouTube which makes the channel to have significant traffic at
any time of the day (Eisemann, 2014).
According to Casas (2014), 1billino hours of content are watched each day on YouTube.
A third of every internet users each day are on YouTube. The channel attracts about 50% of the
young internet users aged below 32years, and it is estimated that by 2025 about 50% of the pad
TV subscribers and those subscribed to other channels will have shifted to YouTube. The
channel is considered the second largest search engine in the world. The highest proportions of
users are aged between 25 and 34 years accounting up to over 40 billion users in the year 2017.
The continued growth of YouTube has led to its rank as the second most popular social site after
Facebook that has a slight use. In this connection, the number of the uploaded videos minutes
raised up to 300 minutes per day which also contribute to the channel content. The website,
therefore, forms an attractive platform where people earn as well as market their products to
3 Salkind, N. J. (2017). Statistics for people who (think they) hate statistics: Using excel 2016.

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reach out to a large population in the world4. Increasing internet use and the growth of mobile
and computer technology can be attributed to the increasing popularity of YouTube.
The increase in the number of users of YouTube has a corresponding increase in the
number of people earning from YouTube. The amount of revenue earned by the channel
annually ranges at an average of billion dollars a year. The channel, however, distributes earning
to the uploaders with a channel at the rate of $0.044 per view. Among the top earners from the
channel include individuals who earn an average of $12 million as per the year 2015 and 2016.
The top video in the year 2017 earned a total of 5.12 billion views. The number of views is a
significant value for the video earning a significant amount from uploads. The highest proportion
of its viewers are redirected from the Google sites and other related search engines attracting a
high population within a short period. Google ranks among the top search engines in the world,
and its linkage with YouTube produced a significant increase in the number of redirects to
YouTube. The region that has attracted the highest number of subscribers includes the United
States which has 167 billion subscribers ("YouTube as a Field: Life in a YouTube
Community,").
YouTube has made a linkage with PayPal which has seen success over the years. The
subscription has helped more clients to earn from the advertisements, and other content that is
displayed in the channel and their upload contributes to a significant amount in the channel.
According to Eisemann (2014), YouTube payment mode takes the cost per content method. In
this way, people tend to upload the content in a way that it will prompt more people to view the
adverts and hence the uploader earns from the video. In this regard, the strategic positioning of
4 Michniuk, A. (2014). YouTube – YouLearn. Education via YouTube? e-mentor, 2014(56 (4)), 37-43.
doi:10.15219/em56.1122

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the video will ensure that more people can watch the content and more revenue is earned per
item displayed. The amount paid to users via PayPal from YouTube averages at $27 a day while
the views may be millions in each day the number of people who click on the adverts is
significantly low making the payouts to be low. For instance in a 30 days period in 2018 a total
number of viewers subscribed to PayPal during the month was 202,000 however the amount that
was paid to the uploaders of content was only $812 the implication is. Therefore, strategic
positioning of the advert and adoption of new techniques need to be done to ensure that the
adverts are attractive to more people. PayPal has therefore offered an automated and faster way
for the clients to receive their payment from YouTube which makes it necessary for the
organization to coexist together in harmony. Subscribers to YouTube channel need to provide a
verified PayPal account to ensure that YouTube has a method of making the payouts to them,
therefore, linking the value of YouTube to the client5.
elements number or amount
daily average earning $27
average monthly payout $812
subscribers for PayPal and
YouTube
202,000
PayPal and YouTube payment statistics
5 Michniuk, A. (2014). YouTube – YouLearn. Education via YouTube? e-mentor, 2014(56 (4)), 37-43.
doi:10.15219/em56.1122

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number or amount
daily average earning
average monthly payout
subscribers for PayPal and
YouTube
YouTube has contributed significantly to the economic situation of the subscribers. The channel
makes significant payouts to the subscribers on a daily basis; for instance, the current rate is
stated to be at $7.6 per 1000 views. The payouts are made at different rates and the people
subscribed to the channel can adjust their earnings based on the number of views made on their
uploads6. Consequently due to the known rates the advert needs to be clicked for the member to
earn the amount when viewers watch the content without any clicks on the adverts no amount
will be earned by the video. As a result of the high earnings made on YouTube the number of
payouts made in a year accumulates to an average of 6.5 billion dollars following the high
number of subscribers and viewers of the content in the year. According to the PayPal statistics,
the amount of money transacted from YouTube to PayPal in the form of the payouts amounts to
a total of $10000 annually, however, the amounts transacted through other vectors such as
Patreon is significantly leading to the high revenue earned in the different sections7.
6 Miller, K. (2012). Playing along: Digital games, YouTube, and virtual performance. Oxford: Oxford
Univ. Press.

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elements number or amount
payment rate 7.6 per 1000 views
number of paid subscribers for PayPal 10,000
total amount paid out to YouTube
subscribers
6,500,000,000
total number of payable subscribers 860,000
0
2,000,000,000
4,000,000,000
6,000,000,000
number or amount 7.6 per 1000
views
number or amount 7.6 per
1000 views
In conclusion, YouTube is a growing channel that has attracted a high number of people
worldwide. The highest proportion of the users is males and youth between the age of 24 and 32.
7 Fen Zhou, & Dransart, F. (2014). Online statistics of keyword-indexed Youtube videos. 2014 Sixth
International Conference on Communication Systems and Networks (COMSNETS).
doi:10.1109/comsnets.2014.6734910

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Most people have preferred YouTube to other channels which have given it popularity when
compared to other channels. Content uploaders to YouTube have a channel or earning where the
cost is paid per content viewed. The subscribers, however, need to click on the advertisements
for the uploader to earn which makes them employ different strategies to prompt them to view
the advert. YouTube is a multibillion-dollar company with an annual earning averaging at
$8billion and making payouts of up to $6.5 billion to its clients based on the cost per view
strategy. The transactions are facilitated by the linkage between YouTube and PayPal as well as
other money platforms such as Patreon. The payout statistics from the sites are evidence of the
success that YouTube has to its subscribers making it a better place for not only viewing content
but also earning from the content uploaded.

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Bibliography
Casas, P., Fiadino, P., Sackl, A., & D'Alconzo, A. (2014). YouTub8e in the move:
Understanding the performance of YouTube in cellular networks. 2014 IFIP Wireless
Days (WD). doi:10.1109/wd.2014.7020798
Eisemann, C. (2014). Was ist YouTube? C Walk auf YouTube, 123-134. doi:10.1007/978-3-658-
06429-7_4
Fen Zhou, & Dransart, F. (2014). Online statistics of keyword-indexed Youtube videos. 2014
Sixth International Conference on Communication Systems and Networks (COMSNETS).
doi:10.1109/comsnets.2014.6734910
Michniuk, A. (2014). YouTube – YouLearn. Education via YouTube? e-mentor, 2014(56 (4)),
37-43. doi:10.15219/em56.1122
YouTube as a Field: Life in a YouTube Community. (n.d.). Antagoni
sm on YouTube: Metaphor in
Bloomberg News (Firm). (2013). UFC pushes into the YouTube, subscription model. New
York: Bloomberg.
In Ha, L. (2018). The audience and business of YouTube and online videos.
Miller, K. (2012). Playing along: Digital games, YouTube, and virtual performance. Oxford:
Oxford Univ. Press.
Salkind, N. J. (2017). Statistics for people who (think they) hate statistics: Using excel 2016.
Salkind, N. J. (2017). Statistics for people who (think they) hate statistics: Using Microsoft
Excel 2016.
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