Case Study on Zappos: Transparency, Ethics and Culture

Running head: CASE STUDY
CASE STUDY
Name of the Student
Name of the University
Author Note

CASE STUDY
Table of Contents
Answer to Question 1......................................................................................................................2
Answer to Question 2......................................................................................................................3
Answer to Question 3......................................................................................................................5
References........................................................................................................................................7

CASE STUDY
Answer to Question 1
Zappos primary objective is to ensure that the stakeholders who have made investments
in the company and others like the suppliers employees, society and the consumers, remain
satisfied with the various operations of the business environment. The brand aims to serve the
stakeholders in a manner which promotes prosperity and values.
The CEO of the organization has stated that there should be ` happiness` among all the
employees, customers and stakeholder’s alike (Armstrong et al. 2015). The happiness factor is
decided keeping in mind the 10 core values which form the basis of the business model and the
culture of the organization. The given values are given as follows:
 Building a positive team as well as family spirit
 Creating fun and leisure among employees
 Engaging in open communication
 Delivering goods through WOW services (Zappos.com. 2018).
 These values are a determinant factor of how an organization performs in the long run
and acts as a competitive advantage.
The company has various offers for the consumers as well:
 The easy to find helpline number- The helpline number is available to the different
customers all round the clock which goes a long way in helping the customers to clear
their doubt whenever required.