Contemporary Business Environment: Analysis of ZARA

Contemporary
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduce selected company by analysing the legal structure, purpose of business, company
vision,mission and key environmental pressure and post covid challenges, key stakeholders
and illustrate how will apply the stakeholder mapping in company liability. .......................1
Global impact of internet things on organisational structure, decision making, operations and
manner of working in company. Discuss role and effect of the digitalisation on company
structure, practices and activity. ............................................................................................3
Analyse the internal and competitive environments and aslo Explain macroeconomics
influences currently affecting chosen organisation, including the supply and demand,
‘economic problem’, market structures, measures of macroeconomic activity, circular flow of
income, fiscal and monetary policies. ...................................................................................4
Challenges posed to leadership by the contemporary global business models and assessing
importance of control in an effective organisational performance. Explain importance of
strategic management Justify the answer and provide recommendations for improvement.5
How organisations, management and the business environment interrelate..........................6
CONCLUSION................................................................................................................................7
References:.......................................................................................................................................7

INTRODUCTION
Business environment Is the most important factor of any business. The forces which
constitute in business environment are its providers, competitors, media, governing bodies,
buyers and economic conditions, capitalist and aggregate other institute working
externally(Bitkowska, 2019) . Business environment has a huge competitive market which keeps
modifying quickly and director of such businesses should be able or suitable to determine the
development and needs that is required to be done in a business to catch all the quick response
of their enterprises. Company considered in this project report is ZARA, it is a Spanish retailer
based in Spain. It was founded in 1975 by Amancio Ortega and Rosalia Mera. The company
deals in clothing, accessories, shoes, swimwear and many other. This company offer goods in
global country. This report will cover the determination of legal structure, purpose of business,
objectives of company. Further it will cover the global impact of organisational structure and
decision making. After it will explain challenges posed to leadership by the contemporary
business models.
MAIN BODY
Introduce selected company by analysing the legal structure, purpose of business, company
vision,mission and key environmental pressure and post covid challenges, key
stakeholders and illustrate how will apply the stakeholder mapping in company liability.
Zara is a retail industry which deals in clothing, wearable, and fashion accessories. The
brand is treated as a luxury product in global market. It is fashion statement. They have men and
women as well as kids wear. All the clothing were processed in Spain through supply centre.
New goods are inspected, sorted, tagged and loaded into transport. In many conditions. The
clothing is provided within 48 hours. Company produces over 450 million goods per year.
 Legal structure of company - It is an international fashion company. It manufacture
high class ladies fashion. Company has its own labels for its product. It is an international
company operating globally. The company works as sole trade in international market.
 Purpose of company - The main aim of the company is to provide quality goods to the
customer and provide services in international market. They want to work as a premium
brand and desire to treated as a luxury brand in worldwide.
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 Mission of company - The Zara, mission statement is to provide customer what they
want, and get it to them quick then others. This provides a great brand image to the
trade in an international market.
 vision of company – The zara, vision statement is to support to the sustainable
development of society and that of the surroundings with which they communicate. This
reflects for long terms statement as well as what position they want in up coming years.
 Objectives -
Zara is committed to satisfying the demand of the buyers. As an outcome, they commits to
regular creative their business to develop customer experience. They promise to give new
design from quality material that are reasonable(Spinello,2019).
Key environmental pressure -
With the tag line “working towards sustainability” Zara spotlights in big letters some of
its most important operations just as, politically furnish events collected social and
environmental sustainability along with that health and security of its goods. Clothes labelled
with John life are generated apply process and raw material that assisted reducing surrounding
effect. The company is now aims that half of their goods will reach the John life benchmark by
2022. Its bags, boxes and alarms are reused and recycled at the end of their valuable life. Bags
that is provided to customers are totally produced by recycled paper.
Post covid challenges -
Key stakeholders of Zara -
The company have different kinds of stakeholders that impacts Zara, are the owners,
employees, customers, providers, governing bodies and the investors. All these bodies play a
vital role in business. In order to fulfil the needs and wants of these bodies company invest huge
amount every week. To offer them with an excellent quality goods so that they can be a loyal for
brand and be with the company for long term. Quality goods and designer clothes, company
operates with a huge amount of designers and providers.
Stakeholder mapping in company -
 classification – In this, industry discuss with group regarding how much attract and
involvement a particular has for company goods and tasks. Moreover, Zara required to
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