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Business Strategy Report Of Zara | Generic Strategic Model

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Added on  2019-09-30

Business Strategy Report Of Zara | Generic Strategic Model

   Added on 2019-09-30

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ZARA COMPANYCase Report
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Table of ContentsIntroduction......................................................................................................................................2Company background......................................................................................................................2Part: 1 External Analysis.................................................................................................................2Pestel Analysis.............................................................................................................................2Porter’s five forces model............................................................................................................3Opportunity and Threats..............................................................................................................4Part: 2 internal analyses...................................................................................................................4Value chain model.......................................................................................................................4Primary activity........................................................................................................................4Secondary activity....................................................................................................................5VRIO framework.........................................................................................................................5Strength and Weakness................................................................................................................5Part: 3 Corporate and business strategy...........................................................................................6Generic strategic model...............................................................................................................6Generic strategy of Zara...........................................................................................................6Part: 4 Issues and Challenges..........................................................................................................7Part: 5 Strategic Options..................................................................................................................7Generic strategic options..............................................................................................................7TOWS matrix...............................................................................................................................8SFA Framework...........................................................................................................................8Implementation of strategic options.............................................................................................9Part: 6 Recommendations and Conclusions..................................................................................10
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IntroductionThe strategic appraisal report is developed on Zara which comprises if background information of the company, internal and external analysis which will be done through using SWOT and pestle analysis, value chain model, porters five forces model, and VRIO framework that enable to analyze the overall position of the company. The business strategy of Zara Company has been analyzed through using the generic strategic model in order to determine opportunity and threats.The strategic options for Zara are determined through using TOWS and SFA matrix. strategic options. Company backgroundZara is the accessories and clothing of Spain, and it comes under the retail industry that is situated in Arteixo, Galicia. The company was founded in the year 1975 by the founder Rosalia Mera and Amancio Ortega. Zara is one of the main brands of Inditex group, and it is one of the largest apparel brand. There are various brands which are owned by fashion groups such as Zara home, Pull, and Bear, Massimo Dutti, Oysho, Bershka, Utergue, and Stradivarius. The company provides clothing in various segments such as men's clothing, women's clothing, and children's. The annual revenues of the company in the year 2016 are the US $15.9 Billion, and the companyhas two thousand one hundred and sixty-nine stores across worldwide. The differentiation strategy is used by the company for developing innovative products and services to the consumers globally. The company has been succeeded due to providing advanced quality of clothing and accessories with unique styles to its consumers. The company has started its expansion in the early 1990s when inditex entered in 29 countries.
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The mission statement of a company explains that the Zara is continuously working towards the improvement of quality and value of products and services to satisfy its target customers. The vision statement of the company mentioned that Zara wants to create a niche market for their brand in the global competitive market in order to obtain the market leadership by providing highquality, unique products, empowered employees, world-class system, professional standards and highly ethical.Part: 1 External AnalysisThe opportunities and threats of the company is determined through conducting porters five forces model and pestle analysis which help the company to grow and earned high revenue within the particular time framework. Pestel AnalysisPestel analysis of the company is discussed below:1.Political factorsThe financial regulations of the company are common political factors which impact on the business performance. 2.Economic factorsThe company has a high share within the global industry that enable to increase the gross domestic of the country but the company has faced an economic crisis at the time of recession which impacts on the profitability of the company. 3.Social factors
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