Impact of Organizational Culture on Diversity Management Practices: A Study on Zara

Research Project
(Impact of organizational culture over the
diversity management practices of an
organisation)

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of the company and Identified issue...........................................................................3
Project Background.....................................................................................................................3
Business Case..............................................................................................................................4
RESEARCH PROJECT OBJECTIVES..........................................................................................5
Clear research objectives.............................................................................................................5
Research Rationale......................................................................................................................5
LITERATURE REVIEW................................................................................................................6
Organization culture and diversity management.........................................................................6
Model of organization culture and different diversity management practices uses by
organization.................................................................................................................................7
Impact of organization culture over the diversity management practices of company...............7
Strategies which help the company to form a positive and strong diverse workforce................8
PROJECT METHODOLOGY.........................................................................................................9
Ethical Consideration................................................................................................................11
Scope and Limitation of the research project............................................................................11
DATA ANALYSIS AND FINDINGS..........................................................................................12
Frequency distribution table......................................................................................................12
Data interpretation.....................................................................................................................14
CONCLUSION AND RECCCOMENDATIONS.........................................................................23
Conclusion................................................................................................................................23
REFLECTION...............................................................................................................................23
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................26
Questionnaire............................................................................................................................26

INTRODUCTION
Overview of the company and Identified issue
Zara is taken into consideration in this current project which is a Spanish-based clothing
organisation having its headquarter in Arteixo, Spain. The respective company was founded in
the year 1975 by Amanico Ortega and Rosalia Mera. Zara is engaged in offering fast fashion
products like apparel and accessories, shoes, beauty products, perfumes and swimwear. The
organisation is considered as one of the largest clothing retailer throughout the world which has
around 2270 stores across the global world. The core values of the respective company are found
in the simple terms such as clarity, beauty, functionality as well as sustainability (Aboramadan
and et.al., 2019). The secret to the success of Zara has greatly being driven through its ability to
keep up with fast changing fashion trends along with showcasing it within its collections with
very little delay. The organisation is focussing extremely on its product, place as well as pricing
against promotion. The company rarely advertise any store sales or possess sales promotions
other than sale items dissimilar to other retailers. The issues that are identified here in this
existing project is related to e-commerce, competition and sustainability. Fast fashion is another
main issue that is faced by Zara while conducting its business operations within the workplace.
Project Background
The current project is based on the impact of organisational culture on the diversity
management practices of the organisation. The culture of a business influences the workplace
diversity as well as increases diverse human resources. Multiple workforce brings different
people altogether along with the varied experiences, views, ideas and perspectives that can bring
actual advantages to an organisation (Al-Musadieq and et.al., 2018). A culturally diverse
organisation helps in empowering the manpower in the process of developing their both skills as
well as talent. A wide number of ideas and expertise allows those workforce in learning from a
more varied collection of the colleagues. This can also enhance the problem-solving capabilities
and also boost productivity and happiness of the organisation as a whole. Organisation culture
plays a significant role to the diversity of the business as people from diverse regions come
altogether in order to contribute to the success of the company.

Business Case
The business case of this existing project covers the issues that are faced by Zara in its
real-life business and their influence on the society within the context of the business. There are
some of the issues that are faced by Zara and these issues consist of e-commerce, competition
and sustainability. Interacting with people from different ethnic as well as cultural groups helps
in creating a favourable working environment (Cooper and et.al., 2019). Encompassing the
cultural diversity within the workplace is necessary for each business to develop the value of the
brand. Zara has placed focussed on the freshness of its designs and also wanted to develop a
sense of exclusivity. The company has never concentrated on creating bulk items of a single
design and had confidence in its rapid supply chain of twice in a week shipment to the store with
the recent designs.

RESEARCH PROJECT OBJECTIVES
Clear research objectives
Research Aim:
“To analyse the impact of organisational culture over the diversity management practices of an
organisation within retail industry” A study on Zara
Research Objectives:
 To enhance the knowledge of organization culture and diversity management.
 To identify the model of organization culture and different diversity management
practices uses by Zara organization.
 To assess the impact of organization culture over the diversity management practices of
Zara company within the time frame of 3 months.
 To recommend the strategies which help the company to form a positive and strong
diverse workforce.
Research Questions:
 What is organization culture and diversity management?
 Identify the model of organization culture and different diversity management practices
uses by Zara organization.
 Describe the impact of organization culture over the diversity management practices of
Zara company within the time frame of 3 months.
 What are the strategies which help the company to form a positive and strong diverse
workforce?
Research Rationale
In terms of personal perspective, the researcher will learn about the different cultures and
diversity management so that it can implement this concept in further research in an effective
and efficient manner (Correia and et.al., 2021). In context to the professional perspective, the
investigator will learn about the impact that culture of an organisation has on the management
practices of diversity within the workplace. In addition to it, the understanding of these aspects
will provide assistance to the investigator in identifying the ways or strategies to address adverse
impact and chase competitive advantage with the support of positive impact.