This report has analyzed the supply chain management of one of the top fashion brands, Zara. It has focused on the issues and the logistics strategies applied by the company to be the leader in the fashion industry. The business models and techniques were discussed to find out the basic reason for their success in contrast to the rival companies. This report has also highlighted the competitive advantage of Zara with instances of two companies that succeeded and failed in effective supply chain management. A summary and recommendation is provided at the end of the report for better analysis of the content.