Zara: Supply Chain Management and Logistics Strategies

Running head: ZARA
Zara
Name of the student:
Name of the university:
Author note

1ZARA
Executive summary
This report has analyzed the supply chain management of one of the top fashion brands, Zara. It
has focused on the issues and the logistics strategies applied by the company to be the leader in
the fashion industry. The business models and techniques were discussed to find out the basic
reason for their success in contrast to the rival companies. This report has also highlighted the
competitive advantage of Zara with instances of two companies that succeeded and failed in
effective supply chain management. A summary and recommendation is provided at the end of
the report for better analysis of the content.

2ZARA
Table of Contents
Introduction......................................................................................................................................3
Company overview..........................................................................................................................3
Business model and strategy............................................................................................................4
Issue with the company...................................................................................................................5
Tight communication loop and IT infrastructure.........................................................................5
Sourcing and distribution.............................................................................................................5
Fundamental reasons for success.....................................................................................................6
Comparison to a successful and unsuccessful company..............................................................6
Competitive advantage....................................................................................................................7
Rapid- fire fast fashion strategy...................................................................................................7
Suitability for other companies........................................................................................................8
Future Challenges..........................................................................................................................10
Conclusion.....................................................................................................................................11
Recommendation...........................................................................................................................11
Bibliography..................................................................................................................................12
References......................................................................................................................................14

3ZARA