SWOT and PESTEL Analysis of ZARA: Impact of Covid-19 and Brexit

Context of Business

TABLE OF CONTENT
INTRODUCTION.........................................................................................................................3
SWOT and PESTEL analysis......................................................................................................3
Covid-19 and Brexit influence on company of your choice........................................................6
Strengths and weaknesses impacting the opportunities and threats............................................6
Transformational leadership........................................................................................................8
Corporate Social Responsibilities activities..............................................................................10
CONCLUSION............................................................................................................................11
REFERENCES............................................................................................................................12

INTRODUCTION
Context of business plays crucial role for improved working vison, and developing best
business strategies as per customer’s business scenarios with extensive scope. Businesses in
recent time are taking up best steps for determining best business goals, extensive strategic
management for improved competitive exposure aspects. ZARA, being one of the best fashion
clothing company has strong business positioning and rapidly has been expanding its
international business services. The report will further determine ZARA swot and pestle analysis,
influence of Brexit and Covid 19 impact on company business scenarios. The study has
concluded suitable leadership style, for strengthening rapid improvement based on functional
optimized expertise for determined overall gaols. Research within study will also develop in
depth findings about CSR activities, where company idealistic functional goals for operative
improvement. Report will also determine improved vision and ZARA determined expertise
related with operative end term aspects, based on sector competition.
SWOT and PESTEL analysis
Internal and external business factors can be analysed by developing focus on SWOT and
PESTLE analysis, which shapes company business services analysis and also form in depth
analysis about effective core management. SWOT and pestle, further forms authentic focus to
leverage rapid improvement based on specific facts about business goals for determining best

goals within longer time frame. It also specifically opens up pace, to improvise new end targets
and generates specific operative profits for business to engage on for stronger fundamental
expertise.
SWOT Analysis:
 Strengths: ZARA being one of the best brand dealing in best range of fashion clothing
products and services, has huge business potentialities within extended customers
market internationally. The brand has achieved strong global goodwill and strengthened
revenue benchmarks, which has expanded strong rapid empowered pace functionally
(Deters, 2017).
 Weaknesses: ZARA has weakness with extended competition within fashion sector,
where new start ups are coming towards extreme innovation in products and services.
Changing external business market, further hampers company long term sector
positioning and shapes expertise vision rapidly on diverse working domains.
 Opportunities: ZARA has extreme business opportunities, within international untapped
parameters for optimized wellness. The extensive opportunities are also correlated
towards new demands collaboration among customer market, and rising rapid functional
goodwill within global market.
 Threats:ZARA faces threat of extensive global competition, and rising range of varied
products and services demands which enhances scope towards untapped fashion sector
functionally. The UK fashion sector dynamically is competitively evolving among new
demands rise, where ZARA faces huge competition from external business globally
evolving (Ekelö and Lindberg, 2020).
PESTLE analysis
The pestle analysis, further will enable to develop critical factors analysed on external
business scenarios, where ZARA being one of the best fashion retail companies aims to bring
extensive scope evolved.
The external factors within business sector for ZARA impacting are as follows: