Leadership and Business Environment Case Study

Leadership and Business
Environment Case Study

Table of Contents
Introduction .....................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
Perform PESTEL and SWOT analysis for particular business PESTEL analysis of ZARA 3
SWOT Analysis...............................................................................................................................4
TASK 2............................................................................................................................................5
PESTLE factors has influenced the threats and opportunities business.................................5
TASK 3 ...........................................................................................................................................6
Recommendation about suitable leadership style from Daniel Goleman's leadership styles6
TASK 4............................................................................................................................................8
Part 2 ...............................................................................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

Introduction
Business environment associated to the aggregation of different external and internal
factors such as customers needs and expectations, employer, management, suppliers, clients,
human action by government and economic changes (Bajpai, A., 2018). In the present report,
ZARA is taken into consideration. ZARA is a Spanish apparel which is based in Aeteixo,
Galicia, Spain. Company is basically specialised in fashion and products which includes
accessories, clothing, swimwear, beauty and perfumes. The present report will cover discussion
about SWOT and PESTLE analysis of ZARA and also about the alteration in PESTEL cause
that has influenced the danger and chance of business. In addition to this, the report will cover
analysis about leadership style which will help in terms of meeting the business objectives.
Moreover the report will cover discussion about corporate social responsibilities in the processes
and also about reflection on the knowledge that an individual has gained from the research.
MAIN BODY
TASK 1
Perform PESTEL and SWOT analysis for particular business PESTEL analysis of ZARA
Political Factors: Zara is a brand name which operates from Spain country and it falls
nether the ambit of Inhabitant Union. It savour the public presentation of free trade accept and
tax-concessions which have get along the hallmark of EU business concern prospect. If the brand
has to expand themselves then they have to keep into account about the political scenario of the
region.
Economic Factors: As ZARA is a Spanish trade name then they can utilise low-cost
working class which is easy available in Spain. It allows them to keep profitableness and also
provide its hard-core with fashion brand(Dzwigol and et.al., 2020). As it is a top fashion
description which is voguish and low-cost as well then they remain to be relevant in the times of
global economic turmoil and worldwide economic slowdowns.

Social Factors: ZARA has the quality to effectively research about the societal and
cultural nuances of its target marketplace. It allows the company to provide fashion which is
readily acceptable by its target demographic and also about the prices that they can afford.
Innovative marketing tropes of ZARA gives their customers a feeling of exclusiveness that they
can't afford to miss.
Technological Factors: Zara has both online stores and brick and mortar that makes it
easy for them to collect and also collect large amount of customer data and information(Kumar
and et.al.,2019). The use of artificial intelligence is also helpful in terms of streamlining the
manufacturing, delivery and logistics processes that improves operations across entire supply
chain.
Legal Factors: ZARA has to support in mind about the legal complexity of its operations
and inevitably to ensure that conformity rules are efficaciously travel. To ensure its prosperity,
labour laws, indefinite quantity chain running and hallmark are some of the definite issues that
the brand must with success journey.
Environmental Factors: ZARA has made their stores more physical phenomenon
efficient and industry process also efficient to reduce waste. This is the commercial enterprise
which is reasoned as one of the biggest advance of wasteful article of clothing acquisition. If
they want to remain applicable then they have to keep an eco- friendly concern practice.
SWOT Analysis
STRENGTHS: ZARA has many than 2000 stores in all over the planetary and one of the
galactic Spanish retailer in the planetary (Lei and et.al .,2021). It has well established brand
name on the universe wide basis and provision chain governance is exceedingly at low cost as
most of their processes are united in vertical manner.
WEAKNESSES: The brand has limited advertising and marketing as compared to other
brands and it has lots of competitors that means it has limited market share and high brand
switching. It also perceived as an expensive brand and it is not very active in online space
although it is available through online channels with partners.
OPPORTUNITIES: ZARA has lots of global markets where they can explore
themselves and can also enter in those segments where they haven't expand themselves. It has
been observed that e commerce and online marketing is gaining importance that can be tapped
by the ZARA brand name.