Zara UKZara is considered as one of the leading fashion clothing brand. From the coastal areas of Spain to now being successfully operating in all over the world has proved the potential of company. This was founded in 1975 by Amanicio Ortega and Rosalia Mera, since then it is consistently serving faithfully to the customers. In UK the store is situated in Mayfair, London.Objectives: The main objective of the company is concerned with the sustainable development of society. With the wast range of product line, needs of men, women and kids are met. Several new innovations such as strictly avoiding the use of toxic elements while manufacturing has created goodwill for the company.Marketing objectives: Conquering the markets of UK, zara established several marketing objectives like increase the awareness about brand, additional changes in clothing segment. In order to attain these goals strategies have been developed by management. Launching campaigns on social media and use of popular faces in the advertisement has led to the popularity of brand. With regards to the clothing segment, measures like use of high quality material and inclusion of different sizes (Tsimonis and Dimitriadis, 2014).PESTEL analysis ZaraPolitical factors: Changes in the political structure in Europe has helped in improving the position of Zara. Like free trade agreements in which no interference of government in the form of restrictions is made in business. Sales of the company grew by 17% due to the introduction of this policy. More benefits can be availed if the company consistently explore the markets of Europe (Thompson and McLarney, 2017).Economical factors: Favourable economic condition in Spain allowed the company to grow, but the exit of British from European union has affected the business operating in UK. Theincrease in the inflation rates and reduction in the income of consumers this causes became hindrance in the profitability as customers not being able to buy expensive clothes offered by Zara. Social factors: Change in the purchasing behaviour of customers are the result of the trend, belief or values. Impact of this factor on the business of Zara is positive as increasing preferences of people regrading making fashion as a priority has allowed the company to further expand its bases. In several countries the brand is altering the product line in accordance to the culture followed by the people. 1
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