Zara’s Current Trends and the Importance in the Retail Industry

Zara’s Current Trends and the importance in
the Retail Industry

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BOODY...............................................................................................................................3
Trends in retail-................................................................................................................................3
Words for company-........................................................................................................................4
Recommendation-............................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Business strategy is the way in which business activities are being done by the organizations
such that it is able to attain high work outcome, also at the similar time the expenditures are also
being minimized. ZARA is the chosen business for the analysis in this report. ZARA is an
clothing based organization which tend to provide luxury clothing options to the customers at
various geographic locations. Evaluation on the current trends which are being happening within
the retail sector is being done in this report. With that analysis on the business model which is
being used by ZARA for proving its services to the customers and maintain its high work
productivity. Also with proper recommendations also have being provided to the organization for
improving its performance within the marketplace.
MAIN BOODY
Trends in retail-
ZARA tend to provide luxury products to the customers, due to which business is able to attract
the customers of the privileged class of the society. Due to which its selected targeted customer
base is limited, therefore it can be recommended to the organization that it tend to integrate the
midrange products within the product placement process. By which the corporation can make
sure that it is able to achieve new customer of the customer base by which the organizational
brand awareness can be increased (MOSCHETTI and ZANABONI, 2018). With that since
ZARA is widely known for its high quality and new designer products because of which
organization often tend to refresh its product placement. By which it tend to ensure that customer
are having an wide range of suitable products which is rare and also at the same time is best in
quality. Therefore, ZARA develop new designer products within a limited number of quantity,
this is done because the segmented customer base of ZARA tend to prefer to buy rare products.
Thus in order to fulfil the requirements of the products ZARA establish premium pricing upon
the developed product by which it manages to achieve efficient economic growth.
In the present time the retail sector is increasing its engagement in utilizing the technological
advancement within the working process by which organizations tend to be working within the
retail sector promote itself to the wide customer base (Bui and Muñoz Martinez, 2019). This is
done because with the efficient availability of the technological advancement to the customers
organizations tend to make sure that it is able to achieve elevated level of buyer engagement.