Marketing Strategies for Zeus Street Greek Restaurant

Running head: MKT101A - MARKETING FUNDAMENTALS
MKT101A - Marketing Fundamentals
Student’s Name
University Name
Author’s Note

2MKT101A - MARKETING FUNDAMENTALS
Table of Contents
1. Company Background............................................................................................................3
1.1 Market Variables..............................................................................................................3
2. Situational Analysis...............................................................................................................4
2.1 SWOT analysis.................................................................................................................4
2.1.1 Strengths....................................................................................................................4
2.1.2 Weaknesses................................................................................................................5
2.1.3 Opportunities.............................................................................................................5
2.1.4 Threats.......................................................................................................................5
2.2 PEST analysis...................................................................................................................5
2.2.1 Political Factors.........................................................................................................5
2.2.2 Economic Factors......................................................................................................6
2.2.3 Social Factors.............................................................................................................6
2.2.4 Technological Factors................................................................................................6
2.3 Competitive analysis........................................................................................................6
2.3.1 1821...........................................................................................................................6
2.3.2 Sea Bay Restaurant....................................................................................................6
Reference List............................................................................................................................7

3MKT101A - MARKETING FUNDAMENTALS
1. Company Background
The previous directors of The Crust Pizza, teaming up with The Pony Dining created
the typically Greek restaurant named Zeus Street Greek for selling authentic Greek street
foods. After initially opening a food joint in Sydney, the company have now opened branches
in Drummoyne, Rosebery and few others sectors. The company have an exquisite menu of
Greek cuisines. However, in the scope of this report emphasis have been laid on the
marketing strategies of the company. Other than cuisines, the company also need to consider
other factors like interior designing and other external promotional strategies that includes
aspects of Greek culture. Demonstration of filoxenia is at the heart of the projected strategies
for Zeus.
1.1 Market Variables
The market variables for the Zeus Street Greek is also required to be analysed. the
Market variables analysis of the company is as follows: