Enterprise Business Development Report for Zinlet Vegan and Organic Food Market

This report provides a comprehensive business plan for Zinlet, a new vegan and organic food market. It includes market analysis, competitor analysis, marketing and pricing strategies, SWOT analysis, financial requirements, and operation plan.

Enterprise business
development report
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The Business Detail................................................................................................................3
Macro-Environmental Overview............................................................................................3
Market & Industry analysis....................................................................................................4
Competitor analysis................................................................................................................5
Marketing & Pricing Strategies..............................................................................................6
Operations Plan......................................................................................................................7
SWOT Analysis......................................................................................................................7
Financial requirements...........................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES:.............................................................................................................................11
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INTRODUCTION
Business plan is defined as the written document in which an organisation write all the
core activities of their business as well as objectives in order to achieve their goals (McKeever,
2018). This business plans aims to analysing the macro and micro environmental market which
is necessary for small business. This report aims to make a business plan of new idea in order to
achieve their strategic objectives. The name of new idea is Zinlet vegan and organic food
market. It is the new business idea which is mainly focusing on promotion of healthy and fresh
eating as it becomes the necessity in today's environment. This report will be discussing business
details, market analysis, macro environmental overview, competitor analysis, marketing and
pricing strategies, operation plan, SWOT analysis, and financial requirements. It is very
important to cover all these areas in business plan.
MAIN BODY
The Business Detail
Zinlet is the new business idea which is proposed for all age people which is mainly
focusing on fresh, healthy, organic, and vegan food and drinks. It is the small size organisation
which aims to increase the awareness of health (KAZEMI, 2019). It provides wide range of
products with affordable prices so that every segment of customers are able to access the
products. This business is using both model i.e. bricks and mortar and online app. It is found that
market needs organic foods so that people are able to become healthy and this business idea will
satisfy the needs of their target market.
Macro-Environmental Overview
It is very important for Zinlet that they should analyse the market first so that they can
able to overcome with the challenges of macro environment. In order to analyse the macro
environment, PESTEL framework is appropriate for an organisation. So the discussion of 6
factors are mentioned below:
 Political factors are mainly concerned with the rules and regulations or policies which
formulated by government (Truc, 2017). In the case of Zinlet, it is found that this
business is not affected by political factors as it is small size organisation.
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 Economical factors are playing an important role in new business as it includes inflation
rate, exchange rate, economic growth rate, etc. Due to COVID-19, it is identified that
there is an increase in economic conditions. It is found that economic conditions of UK is
declining and that's why it provides negative impact on new business.
 Social factors include the continuous changes in tastes and preferences of customers. It is
found that social factors need to consider in this business so that Zinlet is able to satisfy
the customers' needs and wants.
 In the case of technological factors, it is found that every day the technology get update
and due to this company feels pressure to adopt that change which is not easy for them.
 Legal factors are consisting of all important legal laws and rules which needs to be
comply by organisations so that they can stay legal in the business environment.
 Environmental factors are very important as it becomes the basic necessities of
organisation in which their business activities should be environment friendly. In the case
of Zinlet, it is found that it is the idea of began food and drinks which is eco-friendly.
Market & Industry analysis
In order to run a new business, it becomes crucial for organisations to perform market
research in which Zinlet needs to analyse the needs and wants of customers. In addition to this,
Zinlet also needs to analyse their target market so that they are able to achieve their goals and
objectives in an effective way. This can be done with the assistance of STP approach:
 In the segmentation, Zinlet needs to segment the whole market into small segments so
that they are able to target their customers easily. Zinlet is segmented their market on the
basis of behavioural, geographical, psycho graphic and demographic attributes.
 In targeting, Zinlet is targeting all customers who wants to become healthy and that's why
they are adopting healthy lifestyle.
 In the positioning section, it is crucial for an organisation that they needs to set a mind set
in their customers so that they can able to purchase their products (Fialová, 2017). It is
necessary to make position in the market and customers.
This STP approach is crucial as it is found that every day the competition in vegan food
products are increasing. In UK, there are many firms which are growing their business in vegan
foods products such as TESCO, etc. This is the reason that Zinlet needs to do a market research.
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Competitor analysis
Competition is increasing with fast speed and that's why new business should analyse the
competitive market so that they will get to know that they are able to stay in the market or not
(Astarini and et.al., 2021). Zinlet is the new business which deals in vegan and organic food and
drinks. Due to this, it becomes very important to do a competition analysis which can be possible
with the assistance of Porter's five forces model.
Porter's five forces
 Bargaining power of suppliers: In the case of Zinlet, it is identified that bargaining
power of suppliers found to be high as there are very less suppliers in this market. This is
the reason that company cannot able to do bargaining with the suppliers as they have no
choice to switch with any suppliers (Langgong, 2018). The reason behind this is vegan
and organic food products are not easily available in the market. Bargaining power of buyers: It is found that the bargaining power of buyers is low as
there are few organisations which are dealing in vegan and organic food products. So
buyers have very less options to switch to other organisations. Due to this, it will leads to
increase in profit maximisation.
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 Threats of Substitutes: It is necessary for Zinlet to analyse substitutes threats. In this
case, the threat is very low as they are providing wide range of products as well with
good quality which reduces the chances of substitution. It will also leads to increasing in
the profit margins. Threats of New Entrants: This is also crucial for Zinlet to analyse the threat of new
entrants as they are already have a nee business idea which should not be match with any
other organisation. This industry is also growing but at not fast rate so that's why the
threat of new entrants is quite low for less time period.
 Industry rivalry: Industry rivalry is increasing every day due to the influence of
globalisation. It becomes very important for companies that they should formulate an
effective strategies in order to deal with the challenges of competition.
Marketing & Pricing Strategies
Marketing is essential for the new business as it assists an organisation to promote the
business in an effective way (Karalis, 2017). It is very important for Zinlet to formulate a
marketing strategy which helps them to promote goods and services in the market. In the
marketing strategy, it is very important for Zinlet to include both traditional and modern
marketing methods. In the traditional marketing methods, it is crucial to use newspapers,
television, etc. In addition to this, Zinlet is also used new or modern methods such as social
media marketing methods. It is very important for Zinlet to use both traditional and modern
marketing methods so that they are able to achieve the target market.
In addition to the marketing strategies, it is significant for organisations that they needs to
set pricing strategies. In pricing strategies, it is found that price is playing an important role in
which company needs to set the pries in an effective way so that they are able to achieve their set
objectives (l Aziz, 2019). Price influence customers as it helps a new organisation to attract the
customers towards their organisation. In the case of Zinlet, they have a new business idea and
that's why in initial stages company needs to use cost leadership pricing strategy. It is the
strategy in which company is able to reduce the production cost which leads to reduce in the
prices of products. It helps customers to easily afford the vegan and organic food products.
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Operations Plan
Operating plan is very important for new business as it helps an organisation to perform
smoothly in all functions (Robideau, 2017). It is found that an organisation needs to do an
operation plan in which following points needs to be considered by companies:
 Zinlet is the vegan and organic food products which is the small size organisations that
run their business in London. It is found to become competitive in the market as they are
providing products which consists of lots of healthy meal.
 They are manufacturing their products in order to provide fresh, healthy, and vegan food
products to the customers. They identified that human tendency is now changing every
day as now they are more focused on their healthy diet. Due to this, Zinlet is trying to
make changes in their plan.
 In Zinlet, it is identified that they are choosing omni channel in which they are using both
marketing method so that they can attract more and more customers.
 It is the sole proprietor business as it started by a single person so that liability of that
person is more as compared top other forms of organisation.
 They take orders online as well as offline so that all types of customers are able to
purchase the products and services of Zinlet.
 Their supply chain is focusing on sustainability and that's why they are trying to take
orders first and then transport so that they will not repeat dual transportation cost. In
order to make the efficient supply chain, they are selecting best suppliers so that they are
able to deal with them in an effective way.
SWOT Analysis
SWOT analysis is an important tool which is focusing on analysing the strengths and
weaknesses of new business (Rebelo, 2017). It is necessary for an organisation to analyse their
internal strengths and weaknesses so that they can formulate strategies accordingly.
Strengths Weaknesses
 It is identified that Zinlet has wide
range of products which they offers to
the customers.
 Zinlet has less experience and that's
why they are not able to earn profits.
 It is found that vegan foods are
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 Their all products are based on vegan
and organic materials which satisfy the
current needs of market.
generally not stay and that's why they
are not able to attract young age groups.
Opportunities Threats
 It is found that Zinlet has an
opportunities to satisfy the need of
environmental factors.
 Every day the competition is increasing
and that's why it creates a threat for
Zinlet as it is the new business so that
they are not able to cope up with the
challenges.
Financial requirements
It is very important to include financial requirements in the business plan as finance is the
backbone of any organisation. It is crucial to fulfil all the needs of new business in which finance
is the most important one (Darling, 2018). In order to run a business, company needs to identify
the sources of funds.
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CONCLUSION
It can be concluded from the above discussion that business plan is very important for
new business. It includes all the core activities of an organisation which they are performed in
the organisation. In addition to this, it is analysed that this report will also discussed all the
important activities which is necessary to run a anew business in the market. It included business
details, market analysis, macro environmental analysis, SWOT analysis, financial requirements,
operation plan, competitor analysis, and marketing and pricing strategies.
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REFERENCES:
Books and Journals
Astarini, R.D., Karnasi, R., Sari, W.R., Ekaputri, M. and Hartono, P., 2021. Workshop
Pembuatan Business Plan Ditinjau Dari Aspek Keuangan Bagi Calon Wirausaha
Muda. Intervensi Komunitas, 3(1).
Darling, A.R., 2018. A Business Plan for Darling Suites: An Assisted Living Facility in Rock
Island, IL. California State University, Long Beach.
Fialová, A., 2017. A Business Plan for the Vegetarian Bistro Fresh Bowls in Zlín, Czech
Republic.
Karalis, P., 2017. Business Plan for the introduce of a Relaxation Beverage in the Greek Market.
KAZEMI, M., 2019. A social business plan for investment opportunities in the drinking water
field in the Middle East countries by focusing on Iran.
l Aziz, O.B.A., 2019. Business plan for spreading awareness and impacting buying decisions for
eco-friendly diapers.
Langgong, G., 2018. Business plan for grinding and packaging of pepper products for retailing
market (Doctoral dissertation, Universiti Teknologi MARA).
McKeever, M.P., 2018. How to write a business plan. Nolo.
Rebelo, J.I.A.C.T., 2017. Business plan: animal assisted therapy in Portugal (Doctoral
dissertation).
Robideau, K., 2017. Business Plan Development for Online Learning.
Truc, N., 2017. Business Plan for Existing Venture: Papu Cafe.
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