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Zipmoney Communication Management - Assignment

   

Added on  2021-05-31

6 Pages986 Words18 Views
ZIPMONEYCommunicationManagement

Table of ContentOrganizational Culture...................................................................................................................................................2Usage of Linked in to retain employees..................................................................................................................2Usage of Facebook to retain employees..................................................................................................................2Twitter.................................................................................................................................................................................3Google Analytics...............................................................................................................................................................3Usage of Blogs and Wikipedia to retain employees...........................................................................................3References..........................................................................................................................................................................5

Organizational CultureZipmoney is a fast track online wallet company which helps in giving easier payment option to the customers and make their lives easier by giving them good offers online. The working demographic of Zipmoney is youngster which is Social media-centric and falls into the category of Millennial (18-35 Years). Hence, the organizational culture is extremely young and peppy; people are always on the go and consuming social media through their devices such as Laptops, Mobiles, and Tablet.The company has to follow the contemporary tools to engage and retain its employees; the strategies pertaining to the following tools are as follows:Usage of Linked in to retain employeesLinked-In is a great professional networking tool when it comes to building contact with the industry experts and industry leader, Zip money can explain the importance of the channel to its employees to enhance their learning and development by building connection with the veterans of the industry (Lacoste, 2016).Usage of Linked in as a learning platform to develop and enhance their learning skills by joining various training programs by Microsoft, Linked-In and other industry Stalwarts.Linked-In to be used as employer branding platform, when the employees will see the branding of the company on Linked in they would automatically want to stay with the company.A practise of giving recommendation and writing testimonials for the employees for doing good work in the organization.Usage of Facebook to retain employeesUsage of Invite only private classroom training programs for the employees by the use of Facebook (Niam & Lenka, 2017).Leverage the tool to enhance employee referral program in the organization and boast the social profile of the employee.Keeping a high active Facebook page by the organization will push the employee to give his best suggestions and thoughts when everyone is watching.

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