Business Model Deconstruction

This report analyzes the business model canvas of ZOOX self-driven car company, identifying strategies and critical success factors. It also suggests changes required for effective problem-solving.

Running head: BUSINESS MODEL DECONSTRUCTION
Business Model Deconstruction
Name of the Student
Name of the University
Author note

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BUSINESS MODEL DECONSTRUCTION
Executive Summary
The report has helped in understanding the business model canvas of ZOOX self-driven car
company wherein the different kind of strategies has been identified. The different kind of
critical success factors has been analysed with the help of BMC that has helped the company
in solving the different problems and this has helped the entire organization in implementing
the contribution to downside risk as well. There are different changes that has been analysed
in the company that will help the company in solving the different issues in an effectual
manner.

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BUSINESS MODEL DECONSTRUCTION
Table of Contents
Introduction................................................................................................................................3
Overview of ZOOX Company...................................................................................................3
Products and services offered by ZOOX Company...................................................................4
Management Team of ZOOX Company....................................................................................4
Business Canvas Model of ZOOX Company............................................................................4
Relationships between Nine Building Blocks of BMC..............................................................6
Critical Success Factors in ZOOX Company.............................................................................7
Contribution to downside risk....................................................................................................8
Changes required in ZOOX Company.......................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................10

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BUSINESS MODEL DECONSTRUCTION
Introduction
The report helps in analysing and identifying the business canvas model of ZOOX
Company that is self-driving car company. The different kind of analysis is required to be
done on the analysis of the strategies along with the critical success factors that will help in
understanding the issues and solve them in an effectual manner.
The main aim and purpose of the report is to understand the different kind of
strategies that has to be adopted by company as to solve such issues related to different
factors in nine building blocks. The relationship between the nine building blocks has to be
analysed in an effectual manner that will help the company in implementing such changes in
the organization in an effective manner.
The structure of the report includes the different kind of strategies that has to be
analysed along with identification of relationship between the nine building blocks of BMC
of the respective company. The changes has to be analysed and implemented as to understand
the issues and solve such issues effectively with the analysis of the critical success factors.
Overview of ZOOX Company
ZOOX is a self-driven car organization that is an autonomous stratup driving
company that is based in Menlo Park, CA. ZOOX is one of the car companies that has been
founded in the year 2014 and this is performing quite well in the entire competitive market as
well. ZOOX is a self-driven car company wherein this has been operated as driverless car
wherein that provides an automated solution to the customers in an effective manner. The
respective company has provided the customers an advanced technology that has satisfied the
requirements of the customers in an effectual manner ("Zoox", 2018).

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BUSINESS MODEL DECONSTRUCTION
Products and services offered by ZOOX Company
There are different kind of products and services offered by the respective company
named ZOOX wherein they will offer the different kind of robo-taxi services and this has
provided the customers with different kind of services in comparison to the different
competitors in an effectual manner (Klang, Wallnöfer & Hacklin, 2014). As it is a start up
business of ZOOX, it has tried in understanding the different moves of the competitors as this
has helped them in implementing different robotic strategies that has helped the company in
gaining proper competitive advantage in the market (Schaltegger, Hansen & Lüdeke-Freund,
2016).
Management Team of ZOOX Company
The management team of the ZOOX Company includes the Tim Kentley Klay who is
the founder of the company. He is the founder of the company who has started the start up
business of self-driven technology car that has been popular in the entire market. The entire
management team of the company has been trying hard in order to gain competitive
advantage in the market and this has positively influenced their company as well in the
competitive market (Souto, 2015).
Business Canvas Model of ZOOX Company
Key Partner
Information
Technology
Partners
Other automated or
robotics car
companies
Key Activities
Proper
marketing,
sales and
production
Innovative
strategies
Value
Proposition
Proper and
ultimate
driving
experience
Full electric
Customer
Relationship
s
Always by
the side of the
customers
Assistance of
Customer
Segments
Performance kind
of drive
Brand conscious
individuals who

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Partners of the
supply chain
Visionaries
have been
applied for
different kind
of better
experiences
that can be
provided to
the customers
in the market
Proper
development
of future for
mobility
Acceleration
of time of the
vision
and
automated
driving
services
Remote kind
of services
that include
car and lock
comfort
Connected
kind of drive
wherein
charging and
parking is
included
the co-pilot
driver
love sports
Quality minded
individuals
Key
Resources
Manufacturi
ng system is
agile in
nature
Channels
Different
dealers
Online
booking that
is rental in
nature

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BUSINESS MODEL DECONSTRUCTION
Proper and
efficient kind
of dynamics
ZOOX brand
Talented
individuals
who have
entire
knowledge on
robotics
There are
different
third-party
service
providers of
mobility
Cost Structure
 R & D
 Exploration along with innovation
 Marketing and sales
 Training of the different individuals
 Production team
Revenue Streams
 Rental and leasing fees
 Car sales
 Maintenance and service of the car
Relationships between Nine Building Blocks of BMC
Proper relationship is required to be present among the nine building blocks of the
business canvas model of ZOOX automated and self-driven car company (Dijkman et al.,
2015). Proper and effective communication is essential in nature as this will help in
understanding the different kind of requirements in the organization and it is a proper
organizational development tool. The key partners are essential as they help in creating
alliances with the different partners (Bocken et al., 2014).

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BUSINESS MODEL DECONSTRUCTION
Similarly, the key activities are essential in nature as they provide understanding of
the entire value proposition of the company in an effectual manner (Foss & Saebi, 2017). it is
a problem-solving approach that helps in analysing the new and existing customers. The
value proposition helps in meeting the demand of the customers (DaSilva & Trkman, 2014).
Proper customer relationship is essential in nature wherein this will help in focusing more on
quality of the products and services provided to customers (Sinkovics, Sinkovics & Yamin,
2014). Proper customer relationship is essential in nature wherein this helps in interacting
with the customers and this helps in satisfying the needs of the customers. The channels are
essential in nature in BMC wherein it includes awareness about the different products and
services that will help in increasing the revenue of the company in an effectual manner.
Proper and minimum turnover is essential in nature as this will help in gaining proper insight
into the customer segments in an effectual manner (Joyce & Paquin, 2016).
Lastly, proper cost stream has to be maintained by the company wherein this will help
in understanding the different kind of resources in an effective manner. the different kind of
issues has been analysed and it has been solved in an effectual manner as well.
Critical Success Factors in ZOOX Company
There are different kind of critical success factors of the Ford Motor Company that
has to be analysed in an effectual manner. Proper analysis is required to be done as this will
help in understanding the different kind of issues and solve them effectively and gain critical
success factors.
Proper distribution network is one of the critical success factors that has to be
ascertained by ZOOX Car Company wherein they will help in understanding the
behaviour of the dealers of the car company. Like the different kind of auto dealers

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BUSINESS MODEL DECONSTRUCTION
and corporations, it is essential in nature for the company to provide positive image of
the company in an effectual manner (Aversa et al., 2015)
Proper compliance and flexibility is essential and required in the company wherein
this will help the company in understanding the different factors that will help them in
meeting the different requirements of the customers in the market effectively
Proper cash flow has to be maintained by the company wherein proper analysis is
required to be done in order to achieve sustainable cash flow and this will help in
understanding the issues and solve them effectively. Proper costs has to be kept under
control wherein the respective company will be able to provide proper and accurate
kind of discussions in the company in an effectual manner
Contribution to downside risk
There can be different kind of risks that has to be faced by ZOOX Car Company
wherein the regulation is one of the factors that can affect the supply chain of the company in
a negative manner. There can be big swings in the regulation of the car company that can
cause huge issues in the organization.
Secondly, the demand of the consumers keeps on changing that can cause huge issues
in the organization wherein this can affect the company and the supply chain has to be
designed in an effectual manner. Lastly, there can be different issues in the value chain
management of the company wherein this can cause huge issues in the production of the cars
as per the demands of the customers.
Proper mitigation is required to be done with planned flexibility as this will help in
solving the different issues and this can help the company in understanding the issues
effectively as well.

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BUSINESS MODEL DECONSTRUCTION
Changes required in ZOOX Company
There are different kind of changes that is required to be done in the company if I was
the owner. I would have tried to understand the different kind of demands and preferences of
the customers in an effectual manner that would have helped me in meeting such demands. I
would have tried to manage the issues with flexibility as this will help in gaining competitive
advantage in the entire market.
Conclusion
Therefore, it can be concluded that proper analysis has been done wherein the
relationships between the nine building blocks is essential in nature. There are different
downside risks faced by the company that has been solved with proper utilization of different
kind of resources in an effectual manner. Proper changes have been described effectively as
this has helped the company in understanding issues and solve them effectively. There have
been proper analysis of the company wherein the different necessities has been described that
has provided proper analysis of the different kind of issues and solved them with utilization
of resources that will help in understanding the situation and develop course of actions
accordingly as well.

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References
Aversa, P., Haefliger, S., Rossi, A., & Baden-Fuller, C. (2015). From business model to
business modelling: Modularity and manipulation. In Business models and
modelling (pp. 151-185). Emerald Group Publishing Limited.
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to
develop sustainable business model archetypes. Journal of cleaner production, 65,
42-56.
DaSilva, C. M., & Trkman, P. (2014). Business model: What it is and what it is not. Long
range planning, 47(6), 379-389.
Dijkman, R. M., Sprenkels, B., Peeters, T., & Janssen, A. (2015). Business models for the
Internet of Things. International Journal of Information Management, 35(6), 672-
678.
Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: how
far have we come, and where should we go?. Journal of Management, 43(1), 200-227.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Klang, D., Wallnöfer, M., & Hacklin, F. (2014). The business model paradox: A systematic
review and exploration of antecedents. International Journal of Management
Reviews, 16(4), 454-478.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for
sustainability: Origins, present research, and future avenues.

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Sinkovics, N., Sinkovics, R. R., & Yamin, M. (2014). The role of social value creation in
business model formulation at the bottom of the pyramid–implications for
MNEs?. International Business Review, 23(4), 692-707.
Souto, J. E. (2015). Business model innovation and business concept innovation as the
context of incremental innovation and radical innovation. Tourism Management, 51,
142-155.
Zoox. (2018). ZOOX. Retrieved 28 March 2018, from http://zoox.com/