In 2009, UBER  was founded as ubercab by Garrett Camp, a computer programmmer and a co-founder  stumble upon  and Travis kalnick who sold his red swoosh startup for 19million$ in 2007. after camp and his friends spent $800 hiring a private driver he wanted to find a way to reduce the cost of direct trans portation. Uber which was changed from ubercab  in 2009 has its headquaters at san francisco in the  unites state america and has its opertions in over 1000 metropolitan areas worldwide.IT has about 12000 employers and its aannual revenue is a bout $ 6.5 billion.Mr. Ronaldo Suhar is the chairman and the CEO is Dara khosrowshash, there are more than 10000 cities around the world that are served by the company and the main services that the company provides to the customers are transportation.there are different prices at which the customer of the company can take a ride with uber and there are fout types of pricing stratagies that have benn adopted by uber which goes in the name of pool ride.the lowest pricing is whenan individual hires a cab/car and the person who hires this ride has t to share his cab with another 2-3 persons. the scecond ride is the primiunm ride which are the highest in the category while the economy pricing is not much high and also not as low as pool rides.

transportation is one of the oldest industries in the world and there are many changes that took place in the industry with the coming up  of the technology due to the globalizationof business all around the world, the technology of the company have developed an app that have increased the demand among customers.the business model of uber is for the passenger to simply request to hire  a cab based of thier choice by selecting the location of the place they are in. the drivers are then sent request to pick up the passenger with the help of the systems(app) but before that, it is mandatory for the driver to also accept the request. there  is aslo satisfication provides on the part of the customer with the help showing the customers the real time position of thr driver who are coming to pick them up, vice versa the driver also recieve  the direction and location of the customer with the help of a google navigation, after the journey is completed the fare is calculated by the help of the uber app base on the real time travelled, the customer payes by either cash or credit card.

Briefly discuss how the chosen organisation can apply the 4 (four) basic functions of management in its day to day activities.

the four basic functions of management of an organisation are;

  • PLANNING:It is said to be a statement of what an organization intends to do now and in the future. Planning is said to be definitive of organisational goals, establishment of strategies of achieving these goals and developing plans to integrate and coordinate activities.

uber intend to broaden their market system not only by ubercab for taking people from point A to point B, there for they introduced uber eats.Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. Users can read menus, reviews and ratings, order, and pay for food from participating restaurants using an application on the iOS or Android platforms, or through a web browser. Users are also able to tip for delivery.Payment is charged to a card on file with Uber.Meals are delivered by couriers using cars, scooters, bikes, or on foot.It is operational in 32 countries.The $125.8 billion food delivery market is just as crowded as the transportation market, with huge delivery players like Swiggy, Zomato, Grubhub, Deliveroo and Just Eat.Uber unveiled a small, sturdy white drone, intended to help Uber Eats delivery drivers send the food even faster.Uber sugessted that in 2023 plans will be made  for a flying taxi service,Uber is now deep in talks with NASA on how they can have effective airspace management. Thus far, Uber has been using helicopters with their own slew of problems but the company insists that they will be replaced by eVTOL vehicles.

ORGANIZING:Gathering the right resources for production within an organisation.

The resources might be;

Capital resource: it is includes money to start a new business, tools, buildings, machinery, and any other goods people make to produce goods and provide services. as stated in the intoduction,Travis kalnick  sold his red swoosh startup for 19million$ in 2007 which was thier capital resourse after developing apps to help in transportation the have generate more of what they have invested in.
Human resource:Human resources is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include manpower, labor, personnel and associates.HR is a critical element to the success of a company no matter what size is, uber have about 12000 employees which help them to run its organization,Uber is a high-growth, private technology company that places an emphasis on company expansion and profit. In doing so, the company neglected to put necessary structures in place, such as human resources, to manage and supplement this growth.Human resource managers are in charge of every aspect of the employee life cycle, types of Hr are HR Employment specialist, HR manager,HR Recruitment manager, HR coordinator etc. the main human resouce is the driver that driver the customer from point A to B

Material resource:Material resources are materials found in the natural world that have practical use :and value for relation to uber company thier material resourses are

cars( to driver customers to thier destinations), drones to deliver food to customers. this can we done by using Material requirements planning (MRP) . this is a production planning, scheduling, and inventory control system used to manage manufacturing processes. Most MRP systems are software-based, but it is possible to conduct MRP by hand as well. by the use of this the company can achieve its goals by

  1. Ensure raw materials are available for production and products are available for delivery to customers.
  2. Maintain the lowest possible material and product levels in store
  3. Plan manufacturing activities, delivery schedules and purchasing activities.


LEADING:The act of motivating or influencing the work force of an organisation to bring out their best, for the organisations success. there fore uber company got some many ways they motivate thier workers and especially drivers to work harder in order for the company to generate more profits, they do this by introducing a software earning targets and uses them as incentives when drivers try to log off,For example, Uber has utilized a tactic known as earning goals, which in their case, alerts drivers that they are very close to hitting a target when they try to log off the company's driving app This means the company has a clever algorithm set up that sends drivers their next job before their current ride is over, they set such targets with alot prices such as cars, houses and even physical money. uber also give customers discount on thier fare which motivates them to continue using the app or ubercab.

Agile manufacturing

It is a term applied to an organization that has created the processes, tools, and training to enable it to respond quickly to customer needs and market changes while still controlling costs and quality.

An enabling factor in becoming an agile manufacturer has been the development of manufacturing support technology that allows the marketers, the designers and the production personnel to share a common database of parts and products, to share data on production capacities and problems — particularly where small initial problems may have larger downstream effects. It is a general proposition of manufacturing that the cost of correcting quality issues increases as the problem moves downstream, so that it is cheaper to correct quality problems at the earliest possible point in the process.

Agile manufacturing is seen as the next step after Lean manufacturing in the evolution of production methodology.[citation needed] The key difference between the two is like between a thin and an athletic person, agile being the latter. One can be neither, one or both. In manufacturing theory, being both is often referred to as leagile. According to Martin Christopher, when companies have to decide what to be, they have to look at the Customer Order Cycle (the time the customers are willing to wait) and the leadtime for getting supplies. If the supplier has a short lead time, lean production is possible. If the COC is short, agile production is beneficial.


Agile manufacturing is an approach to manufacturing which is focused on meeting the needs of customers while maintaining high standards of quality and controlling the overall costs involved in the production of a particular product. This approach is geared towards companies working in a highly competitive environment, where small variations in performance and product delivery can make a huge difference in the long term to a company's survival and reputation among consumers.

This concept is closely related to lean manufacturing, in which the goal is to reduce waste as much as possible. In lean manufacturing, the company aims to cut all costs which are not directly related to the production of a product for the consumer. Agile manufacturing can include this concept, but it also adds an additional dimension, the idea that customer demands need to be met rapidly and effectively. In situations where companies integrate both approaches, they are sometimes said to be using “lean and agile manufacturing.”

Companies which utilize an agile manufacturing approach tend to have very strong networks with suppliers and related companies, along with numerous cooperative teams which work within the company to deliver products effectively. They can retool facilities quickly, negotiate new agreements with suppliers and other partners in response to changing market forces, and take other steps to meet customer demands. This means that the company can increase production on products with a high consumer demand, as well as redesign products to respond to issues which have emerged on the open market.


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Markets can change very quickly, especially in the global economy. A company which cannot adapt quickly to change may find itself left behind, and once a company starts to lose market share, it can fall rapidly. The goal of agile manufacturing is to keep a company ahead of the competition so that consumers think of that company first, which allows it to continue innovating and introducing new products, because it is financially stable and it has a strong customer support base.

Companies that want to switch to the use of agile manufacturing can take advantage of consultants who specialize in helping companies convert and improve existing systems. Consultants can offer advice and assistance which is tailored to the industry a company is involved in, and they usually focus on making companies competitive as quickly as possible with proved agile manufacturing techniques. There are also a number of textbooks and manuals available with additional information on agile manufacturing techniques and approaches.



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