Event management can be defined as an art of delivery any live experience it may be a wedding, festival, corporate event, private party, sporting event, birthday party, conference or meeting. An event manager should have creative and technical skills which are essential for the creation of the required environment.
1.Goals of the Event
What is the goal of the gathering? What kind of feeling or experience do we want folks to have? Without defined objectives, planning an event is impossible. The key to good event management is a clear grasp of the goals.
2. Creating a Budget
After settling on the objectives, the second most important component of event management is financial budgeting. Budget management that is effective reduces your risk. When you have limitless cash, it's simple to put on a wonderful event, but when you don't, tremendous management is necessary to put on an event on a tight budget.
3. Know Your Target Audience
The event can be of any type, if you are doing a product launch event then you must identify the target audience of the product. It is vital to know so that you can build an event around them. Because it must be your event objective to aware the audience about a product.
Determining what has to happen and when. Any large event involves complex time management, scheduling, and coordination of other people’s activity – such as catering, digital and technological setup and venue preparation. Timeliness is another key factor of event management.
5. Venue Selection
Venue selection may seem simple but the importance of finding the right venue should not be underestimated. This involves research, contract and cost negotiation and building working relationships.
6. Manage suppliers
Supplier’s management is an important part of event management. And every event involves a plenty of suppliers. From caterers to lighting, diverse suppliers need contacting, short-listing, negotiating costs with and finalizing contracts. From there, efficient management of all suppliers, ensuring they fulfill their roles on time and within budget, is essential to the success of the event.
7. Marketing and communication
It’s never a case of if you build it they will come: delivering an audience requires marketing the promise of what the event will deliver! Today this involves various channels across direct mail, social media, and digital marketing.
8. Thinking Sustainably
Making decisions in the event management process that consider the social and environmental impact.
9. Managing risk
Events management is complex, as having many elements contributing to an event means multiple possible points of failure. Understanding what the risks are, the likelihood of each one arising, strategies to minimize risk and developing a robust contingency plan in the event of problems are a non-negotiable task in event management.
10. Backup Plan
If you are planning any event you must have a backup plan for the contingency.
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