Fashion Bees: Developing a Business Plan for 21st Century Enterprise

This document presents a business plan for "Fashion Bees," a company in the clothing industry targeting female customers. The plan outlines the company's mission to satisfy customers with high-quality, affordable clothing and its vision to become a leading global fashion outlet. Key objectives include offering quality products at reasonable prices, maintaining strong customer relationships, and expanding internationally. A SWOT analysis identifies strengths in promotional activities and customer relationships, weaknesses in limited target markets and financial management, opportunities for international growth and CSR activities, and threats from competition and the COVID-19 pandemic. The company employs a functional organizational structure. References to relevant academic literature on business plan development are also included. Desklib offers a variety of similar solved assignments and resources for students.

MANAGING
ENTERPRISE IN THE
21ST CENTURY

BUSINESS PLAN
• Business plan is blueprint of whole business which define the
ways and resources required to run a business effectively and
efficiently. With the help of business plan the companies can
identify potential opportunities and risks of the company so
that they will take effective measures to grab the
opportunities and defend the threats.
• Name of company- Fashion Bees
• Industry- Clothing Industry
• Targeted customers- Female segments only

MISSION OF THE
COMPANY
• The mission statement of the chosen company is
“To satisfy the customers by offering them high
quality of cloths within effective pricing strategy”.
This will also include to maintain good relationship
with their targeted customers.

VISION OF THE COMPANY
• The vision statement of the company is “To
gain competitive advantage by becoming one
of the most popular fashion outlets to expand
the business in all over the world.”

OBJECTIVES OF THE
COMPANY
There are few main objectives of the chosen organisation
which are mentioned below-
 To offer quality clothing products to customers.
 To offer the products within reasonable prices.
 To maintain good relationship with customers.
 To expand business internationally

SWOT ANALYSIS
Strengths-
• effective promotional
activities.
• good relationship with
customers
Weaknesses-
• Limited targeted customers.
• imperfect financial
management
Opportunities-
• International growth
• CSR activities
Threat-
• Competition
• COVID pandemic

ORGANIZATION STRUCTURE
•Different company follows different kinds of
structure just as amazon follows hierarchical
structure and many others. The company fashion
bees follows has adapted a functional structure in
company to operates it in systematic manner. In this
kind of organisational structure people are grouped
on the basis of specific skills and knowledge.

REFERENCES
• Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M., 2018. Revisiting the influence of
institutional forces on the written business plan: a replication study. Management Review Quarterly, 68(4),
pp.361-398.
• Kailer, N. and Weiß, G., 2018. Gründungsmanagement kompakt: von der Idee zum Businessplan. Linde
Verlag GmbH.
• Ridwan, R. and Yuli, Y., 2018. Formulasi, Implementasi Dan Evaluasi Strategi Dalam Penyusunan Business
Plan Pada Pt. Bosowa Propertindo. Jurnal Bisnis & Kewirausahaan, 7(3).
• Sun, E.C. and et.al., 2021. Making a business plan for starting a transitional pain service within the US
healthcare system. Regional Anesthesia & Pain Medicine, 46(8), pp.727-731.

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