The Impact of Innovation on Stakeholder Relations: 2degree Case Study

This report analyzes the innovation and development strategies employed by 2degree, a telecommunications company operating in New Zealand, and their impact on stakeholder relationships and business efficiency. The study investigates the significance of innovation in improving stakeholder relations, including customers, employees, suppliers, and investors. It explores the research aim, objectives, and questions, examining the meaning and impact of innovation on business growth and stakeholder satisfaction. The report presents a case study of 2degree, detailing its operational problems, innovation strategies, data collection methods, and findings from primary and secondary research. The analysis includes themes related to employee and customer perceptions of innovation, the company's stakeholder relationships, and the benefits of innovative products and services. The report concludes with findings, recommendations, risk assessments, and ethical considerations, offering insights into maintaining innovation, stakeholder participation, and the application of operational management concepts such as stakeholder theory, leadership, and motivational theory. The study highlights the importance of innovation in achieving business objectives, attracting customers, and improving overall operational performance.

Business innovation &
Stakeholder relation

INTRODUCTION
• 2degree is a telecommunication organisation that operates in the New zeal
and.It is a mobile network that is launched on 4 august 2009 after nine year
of planning.
• It serves various kinds of high quality of telecommunication services such
as prepaid, post paid , monthly mobile, fixed line phone and broadband ser
vices to its customers.
• Customer accepted 2degree network on 4 august 2009 for 2G calling and t
exting only. In 2014, finaly it launched 4G network in the market and deve
loped strong possition.
• The current report defined that how corporation uses innovation and devel
opment strategy along with product and servicesfor attract large numbers o
f customer.Furthermore, this study alos included that how 2degree compan
y successfully maintain effective relationship with statekholder with help o
f innovation and development.

Background information
• Innovation and development within the organization is one of the
significant aspect that helps to company in improving business growth and
effectiveness.
• By bring creativity and innovation along with product and services
organisation can easily develop competitive advantage and improve
business growth (Andersen and Grude, 2018).
• With help of innovation and development, company can improve
stakeholder relationship that aids in improving business efficiency and
effectiveness.

Research Aim and Objectives
Research Aim
•To study the significance of innovation and development upon positive stakeholder
relationship that helps in improving business efficiency and effectiveness: A case study
on 2degree company
Research Objectives
•To assess the significance of positive stakeholder relationship within organisation
•To analyse the impact of innovation and development on positive stakeholder
relationship
•To determine the significance of innovation and development in the business
efficiency and effectiveness

Research Questions
What is the meaning if innovation and development in an organisation?
Answer: Innovation and development within the organisation is one of the significant
aspects that helps company in improving business growth and effectiveness (Artto, Kul
vik, Poskela and Turkulainen, 2011). By bringing creativity and innovation along with
products and services, an organisation can easily develop competitive advantages and
improve business growth.

Research Questions
What is the impact of innovation and development on positive stakeholder relationship
?
For improve relationship with stakeholders in the company, effective innovation and de
velopment is another strategy through which trust and loyalty can easily be improved a
mong stakeholders like customers, employees, suppliers, investors etc (Batselier and V
anhoucke, 2015). Once company brings innovation and creativity within the product, se
rvices and businesses then it will directly affect growth and profitability of business.

Research Questions
What is significance of stakeholder relationship in business efficiency and growth?
Answer: Stakeholder plays a very criteria role in the corporation who is directly or
indirectly gets affected by all decisions. While business entity takes any decision
regarding policies, procedures, practices, structure, prices of commodity and others
then it is very important to communicate stakeholders about the same (Bredillet, Tywo
niak and Tootoonchy,2018). With the help of innovation in business, a company can
easily maintain good relationship with stakeholders such as customers, employees,
government, suppliers and investors
What is the impact of innovation and development on positive stakeholder relationship
?
For improve relationship with stakeholders in the company, effective innovation and de
velopment is another strategy through which trust and loyalty can easily be improved a
mong stakeholders like customers, employees, suppliers, investors etc. Once company
brings innovation and creativity within the product, services and businesses then it will
directly affect growth and profitability of business.

Company Introduction
• 2degree company is a telecommunication provider that operates its
business in New Zealand.
• 2degrees offers prepaid and pay-monthly monthly mobile services as well
as fixed-line phone and broadband services.
• It has spent over NZ$550 million building its mobile network, which as of
2016 covers Ashburton, Auckland, Christchurch, Dunedin, Hamilton, Hast
ings, Invercargill, Levin, Napier, Nelson (Bredillet, Yatim and Ruiz, 2010).
• 2degrees initially did not have nationwide mobile coverage, but its own net
work has been extended to many towns, cities and rural areas.

Case Scenario
• The current study is based on the significance of innovation and changes in
the business improvement as well as stakeholders relationship with respect t
o 2-degree company.
• It is a telecommunication provider that operates its business in New Zealan
d. It mobile network launched on 4 august 2009 after nine year of planning.
• It delivers high quality of products and services to its customers as it has eff
ective positions in the market. Its network works with GSM-900, UMTS-90
0 and UMTS-2100 mobiles as Vodafone have in business (Bredillet, 2010).

The Operational Problem
• The current study is based on the significance of innovation and changes in the business improvement as well as stak
eholders relationship with respect to 2-degree company.
• The company is facing issue regarding poor stakeholder relationship as its employees, customers, investors and other
stakeholder are not satsified (Burke, 2013).
• Due to the poor relationship with stakholder, business performace and productiovuty is negatively influenced.
• In order to make stakeholder happy and improve relationship with them, corporation will going to focus on the inno
vation and development.