This report analyzes the innovation and development strategies employed by 2degree, a telecommunications company operating in New Zealand, and their impact on stakeholder relationships and business efficiency. The study investigates the significance of innovation in improving stakeholder relations, including customers, employees, suppliers, and investors. It explores the research aim, objectives, and questions, examining the meaning and impact of innovation on business growth and stakeholder satisfaction. The report presents a case study of 2degree, detailing its operational problems, innovation strategies, data collection methods, and findings from primary and secondary research. The analysis includes themes related to employee and customer perceptions of innovation, the company's stakeholder relationships, and the benefits of innovative products and services. The report concludes with findings, recommendations, risk assessments, and ethical considerations, offering insights into maintaining innovation, stakeholder participation, and the application of operational management concepts such as stakeholder theory, leadership, and motivational theory. The study highlights the importance of innovation in achieving business objectives, attracting customers, and improving overall operational performance.