The Impact of Innovation on Stakeholder Relations: 2degree Case Study

This report analyzes the innovation and development strategies employed by 2degree, a telecommunications company operating in New Zealand, and their impact on stakeholder relationships and business efficiency. The study investigates the significance of innovation in improving stakeholder relations, including customers, employees, suppliers, and investors. It explores the research aim, objectives, and questions, examining the meaning and impact of innovation on business growth and stakeholder satisfaction. The report presents a case study of 2degree, detailing its operational problems, innovation strategies, data collection methods, and findings from primary and secondary research. The analysis includes themes related to employee and customer perceptions of innovation, the company's stakeholder relationships, and the benefits of innovative products and services. The report concludes with findings, recommendations, risk assessments, and ethical considerations, offering insights into maintaining innovation, stakeholder participation, and the application of operational management concepts such as stakeholder theory, leadership, and motivational theory. The study highlights the importance of innovation in achieving business objectives, attracting customers, and improving overall operational performance.

Business innovation &
Stakeholder relation

INTRODUCTION
• 2degree is a telecommunication organisation that operates in the New zeal
and.It is a mobile network that is launched on 4 august 2009 after nine year
of planning.
• It serves various kinds of high quality of telecommunication services such
as prepaid, post paid , monthly mobile, fixed line phone and broadband ser
vices to its customers.
• Customer accepted 2degree network on 4 august 2009 for 2G calling and t
exting only. In 2014, finaly it launched 4G network in the market and deve
loped strong possition.
• The current report defined that how corporation uses innovation and devel
opment strategy along with product and servicesfor attract large numbers o
f customer.Furthermore, this study alos included that how 2degree compan
y successfully maintain effective relationship with statekholder with help o
f innovation and development.

Background information
• Innovation and development within the organization is one of the
significant aspect that helps to company in improving business growth and
effectiveness.
• By bring creativity and innovation along with product and services
organisation can easily develop competitive advantage and improve
business growth (Andersen and Grude, 2018).
• With help of innovation and development, company can improve
stakeholder relationship that aids in improving business efficiency and
effectiveness.

Research Aim and Objectives
Research Aim
•To study the significance of innovation and development upon positive stakeholder
relationship that helps in improving business efficiency and effectiveness: A case study
on 2degree company
Research Objectives
•To assess the significance of positive stakeholder relationship within organisation
•To analyse the impact of innovation and development on positive stakeholder
relationship
•To determine the significance of innovation and development in the business
efficiency and effectiveness

Research Questions
What is the meaning if innovation and development in an organisation?
Answer: Innovation and development within the organisation is one of the significant
aspects that helps company in improving business growth and effectiveness (Artto, Kul
vik, Poskela and Turkulainen, 2011). By bringing creativity and innovation along with
products and services, an organisation can easily develop competitive advantages and
improve business growth.

Research Questions
What is the impact of innovation and development on positive stakeholder relationship
?
For improve relationship with stakeholders in the company, effective innovation and de
velopment is another strategy through which trust and loyalty can easily be improved a
mong stakeholders like customers, employees, suppliers, investors etc (Batselier and V
anhoucke, 2015). Once company brings innovation and creativity within the product, se
rvices and businesses then it will directly affect growth and profitability of business.

Research Questions
What is significance of stakeholder relationship in business efficiency and growth?
Answer: Stakeholder plays a very criteria role in the corporation who is directly or
indirectly gets affected by all decisions. While business entity takes any decision
regarding policies, procedures, practices, structure, prices of commodity and others
then it is very important to communicate stakeholders about the same (Bredillet, Tywo
niak and Tootoonchy,2018). With the help of innovation in business, a company can
easily maintain good relationship with stakeholders such as customers, employees,
government, suppliers and investors
What is the impact of innovation and development on positive stakeholder relationship
?
For improve relationship with stakeholders in the company, effective innovation and de
velopment is another strategy through which trust and loyalty can easily be improved a
mong stakeholders like customers, employees, suppliers, investors etc. Once company
brings innovation and creativity within the product, services and businesses then it will
directly affect growth and profitability of business.

Company Introduction
• 2degree company is a telecommunication provider that operates its
business in New Zealand.
• 2degrees offers prepaid and pay-monthly monthly mobile services as well
as fixed-line phone and broadband services.
• It has spent over NZ$550 million building its mobile network, which as of
2016 covers Ashburton, Auckland, Christchurch, Dunedin, Hamilton, Hast
ings, Invercargill, Levin, Napier, Nelson (Bredillet, Yatim and Ruiz, 2010).
• 2degrees initially did not have nationwide mobile coverage, but its own net
work has been extended to many towns, cities and rural areas.

Case Scenario
• The current study is based on the significance of innovation and changes in
the business improvement as well as stakeholders relationship with respect t
o 2-degree company.
• It is a telecommunication provider that operates its business in New Zealan
d. It mobile network launched on 4 august 2009 after nine year of planning.
• It delivers high quality of products and services to its customers as it has eff
ective positions in the market. Its network works with GSM-900, UMTS-90
0 and UMTS-2100 mobiles as Vodafone have in business (Bredillet, 2010).

The Operational Problem
• The current study is based on the significance of innovation and changes in the business improvement as well as stak
eholders relationship with respect to 2-degree company.
• The company is facing issue regarding poor stakeholder relationship as its employees, customers, investors and other
stakeholder are not satsified (Burke, 2013).
• Due to the poor relationship with stakholder, business performace and productiovuty is negatively influenced.
• In order to make stakeholder happy and improve relationship with them, corporation will going to focus on the inno
vation and development.

Innovation and stakeholder relation
• As the introduction of new technology and development, stakeholder
condition is in favour or as well as harm as the implementation of product
and services.
• In the world where every one is ready to kick you out the development is
necessary (Calabuig, Olcina and Panebianco, 2018).
• The innovative projects can steel the eye of stakeholder to your project i.e.
stakeholder influence by your projects.

Secondary and primary research data
• There are major two method of data collection that is primary and
secondary.
• While information collects from survey, interview, observation then it is
known as primary data collection (Calabuig, Olcina and Panebianco,
2018).
• On the other and while information gather from books, journal, blog,
magazines then it is known as secondary data collection. In the present
study, researcher will collect data from survey method.
• In the presentstudy, researcher have used both primary and secondary data
collection method for address research objective.

Methods of Data collection
• This is very important method by which information can gather by scholar.
• There are major two methods of data collection that is primary and
secondary.
• While information collects from survey, interview, observation then it is
known as primary data collection.
• On the other hand, information gathers from books, journals, blog,
magazines then it is known as secondary data collection.
• In the present study, researcher will collect data from survey method.

Validity and Reliability of data
• Reliability is considered as the way through which assessment done are
reliable and thus it helps scholar to perform the similar investigation upon
the situation in order to attain desired outcome.
• While, validity assesses that the whole experimental concept aids in
meeting the expected outcomes (Caniëls and Bakens, 2012).
• In the present research, scholar aims to ensure the validity and reliability
of the data, collected sources or information, data analysis tools etc.
• Further, in regard to collect primary data, researcher aims to prepare
questionnaire which is reliable because the generated outcome needs to be
free from any manipulation

Analysis of data.
Theme 1:Employees and customers meaning of innovation
and development changes in business
Yes No
0
2
4
6
8
10
12
14
16
Customers
Employees

Theme 2: Company have maintained effective
relationship with its stakeholders
Yes
No

Theme 3: After implemented innovation and creativity
with product and services, customer and employees are
beneficial
Satisfied Can't say Dissatisfy
0
2
4
6
8
10
12
14
Customers
Employees

Theme 4: Innovation and changes helps in
improving stakeholder relationship
Strongly agree
Agree
Disagree
Strongly disagree
0 2 4 6 8 10 12
Customers
Employees

Theme 5: Innovative product and services helps
in improve business profitability and growth
Strongly agree Agree Disagree Strongly disagree
0
5
10
15
20
25
Employees
Customers

Findings
• From this entire discussion, it has been analysed and
summarised that innovation and development in the
corporation helps in improving stakeholders relationship.
• From 30 respondents’, majority stakeholders said that cited
venture effectively maintain relationship with its stakeholders
(Colomo-Palacio and et.al., 2018).
• Majority of employees and customers in the survey said that
with help of innovation and development, they are beneficial
and their relationship with employer also improved.

One solution to each problem
• Poor stakeholder relationship- With the help of innovation in business,
a company can easily maintain good relationship with stakeholders suc
h as customers, employees, government, suppliers and investors.Comp
any should take participation of each stakeholder in the business desici
on making process so as they can share their requuirement (Colomo-Pa
lacios, Fernandes, Soto-Acosta and Larrucea, 2018).
• Ineffective performace of business- With help of innovation and deve
lopment, organisation can easily improve effective business performac
e.Once company brings innovation and development in products and s
ervices then it directly affects customer satisfaction level.This helps in
improving profitability and performace of busines.

Action plan

Risks of implementing plan
• Following are various kinds of risk associated with the above plan-
• Finanacila risk- In order to implement each and every activity, resera
cher required sufficient fund and due to lack of finance, it may quite di
fficult for scholar to acheive research objective.
• Human risk- In order to implement plan, organisation must focus on t
he effective and skilled workforce. Due to lack of skilled employees, p
roposed plan can negatively infleuenced (Costantino, Di Gravio and N
onino, 2015).There are various kinds of activities that can accomplish
with help of employees so it can sayd that lack of human resource is m
ajor risk in the reserach plan.

Possible Solution and
Recommendation
• 1. To maintain innovation in the firm, it is essential to frame
each activity so that better process for execution of things
can be done systematically.
• 2. The innovation is systematic process which can attract
customers to an enterprise (Daniel and Daniel, 2018).
• 3. Innovation skill of a person must be a combination of
cognitive skills and it can be maintained with the help of
behavioural skills, functional skills and technical skills

ETHICAL ISSUES
• Ethics and morals are very significant aspect that should
follow by each organisation.
• By follow proper ethics, company can perform its activities
in excellent manner and achieve its aim.
• Following are various kinds of ethical issues that should
consider by organisation-
•Technology and privacy concern
•Employees Favouritism

Operation management Concepts
• Management is the terms which helps to create sustainable
position in market. This concept will be inclusive of the
following points as are-
• Stakeholder theory- The stakeholder theory is the activity,
which manages the duty to maximise the interest of
shareholders in the way which is permitted by law and social
values (De Bakker, Boonstra and Wortmann, 2010). Thus,
stakeholders to an enterprise must be inclusive of customers,
suppliers, employees, communities and shareholders

Cont...
• Leadership- The main principle of leadership is to hire the right
people at the accurate place as it will be helpful in accomplishing
projects on timely manner.
• Thus, behavioural theory offers new perspective, which focuses over
behaviour of leaders as per mental, physical and various number of
social characteristics (Denault and Poulin, 2018).
• Motivational theory- It is one of the effective theories, which works
as a dual theory or motivation and it was developed by Herzberg
Theory.
• In this, there are two factors, which can influence employee motivation
and satisfaction.

CONCLUSION
• Based on the above report, it can be concluded that
innovation is the procedure, which helps to achieve desires
objectives.
• It can be done with help of innovative procedures. The
modification in products and services will impact over all
working of an enterprise.
• In addition to this, innovative procedure attracted customer's
and working of an enterprise can be done in systemic mode.

REFERENCES
• Andersen, E.S. and Grude, K.V., 2018. Our tribute to Rodney–And the importance of Goal Directed Project
Management. International Journal of Project Management. 36(1). pp.227-230.
• Artto, K., Kulvik, I., Poskela, J. and Turkulainen, V., 2011. The integrative role of the project management office in the
front end of innovation. International Journal of Project Management, 29(4), pp.408-421.
• Batselier, J. and Vanhoucke, M., 2015. Evaluation of deterministic state-of-the-art forecasting approaches for project
duration based on earned value management. International Journal of Project Management. 33(7). pp.1588-1596.
• Bredillet, C., Tywoniak, S. and Tootoonchy, M., 2018. Exploring the dynamics of project management office and
portfolio management co-evolution: A routine lens. International Journal of Project Management. 36(1). pp.27-42.
• Bredillet, C., Yatim, F. and Ruiz, P., 2010. Project management deployment: The role of cultural factors. International
Journal of Project Management,28(2), pp.183-193.
• Bredillet, C.N., 2010. Blowing hot and cold on project management. Project Management Journal, 41(3), pp.4-20.
• Burke, R., 2013. Project management: planning and control techniques. New Jersey, USA.
• Calabuig, V., Olcina, G. and Panebianco, F., 2018. Culture and team production. Journal of Economic Behavior &
Organization. 149. pp.32-45.

REFERENCES
• Calabuig, V., Olcina, G. and Panebianco, F., 2018. Culture and team production. Journal of Economic Behavior & Organization. 149.
pp.32-45.
• Caniëls, M.C. and Bakens, R.J., 2012. The effects of Project Management Information Systems on decision making in a multi project
environment.International Journal of Project Management, 30(2), pp.162-175.
• Colomo-Palacios, and et.al., 2018. A case analysis of enabling continuous software deployment through knowledge management.
International Journal of Information Management. 40. pp.186-189.
• Colomo-Palacios, R., Fernandes, E., Soto-Acosta, P. and Larrucea, X., 2018. A case analysis of enabling continuous software
deployment through knowledge management. International Journal of Information Management. 40. pp.186-189.
• Costantino, F., Di Gravio, G. and Nonino, F., 2015. Project selection in project portfolio management: An artificial neural network
model based on critical success factors. International Journal of Project Management. 33(8). pp.1744-1754.
• Daniel, P.A. and Daniel, C., 2018. Complexity, uncertainty and mental models: From a paradigm of regulation to a paradigm of
emergence in project management. International Journal of Project Management. 36(1). pp.184-197.
• De Bakker, K., Boonstra, A. and Wortmann, H., 2010. Does risk management contribute to IT project success? A meta-analysis of
empirical evidence. International Journal of Project Management, 28(5), pp.493-503.
• Denault, A. S. and Poulin, F., 2018. A detailed examination of the longitudinal associations between individual and team sports and
alcohol use. Addictive behaviors. 78. pp.15-21.

THANK YOU