3114IBA Problem Solving - Pitch Template for Each Case Study

This document presents a pitch template for a 3114IBA Problem Solving assignment. It analyzes a case study focusing on the challenges faced by the taxi industry due to the rise of online service providers like Uber. The assignment requires identifying key facts, management problems, key players, causes, and considerations. It emphasizes the application of Porter's Generic Competitive Strategies, specifically the differentiation theory, and cost leadership strategy. The student proposes alternative solutions, recommends specific implementations such as cost-saving measures and competitive pricing strategies, and outlines key points for the pitch. The pitch summarizes the analysis and suggests that the taxi industry can gain a competitive advantage by adopting cost leadership to provide better value to consumers. The document includes a list of relevant references supporting the theories and strategies discussed.

3114IBA Problem Solving - Pitch Template for each Case
Student Full Name: Student Number: _____________________
Pitch Number/ Week: __________ Case Study Title: ___________________ Overall Mark: ______/6.5%
Key Facts of the Case (Assume the marker knows nothing / hasn’t read the case – Identify the key facts)
1. ▪.How can taxies survive in front of Uber taxies who used to provide good sort of facility in market
2. ▪ Creativity of Uber in the market
3. ▪ Different policy of Uber regarding operating their business in nation.
Management Problem (A clear 1-2 sentence statement to establish the key problems identified in the case)
1. ▪ Decline in sales of different local taxies due to rise in demand of online taxies provider in the
market.
▪
Key Players (Who are the key people, organisations, other institutions or groups involved in the case)
1. ▪ Consumer: As creative problem solving function is generally perform to attract the eye of the
customer in the market.
2. ▪ Taxi owner: As different creative problem solving is performed too increase the revenue of different
taxi owner in an organization.
3. Competitor: Uber and other competitor are another key player of this case, as all the bringing new
creative solution to attract the eye of the customer.
Causes & Considerations: (Actual cause/Root of problem - Analyse key considerations/variables of case;
consider consequences)
1. ▪ Increase demand of online service provider among consumer in the market
2. ▪ Challenges faced by taxi owner in reaching the needy customer in the market.
3. ▪ Online service provider used to provide multiple services as compare to taxi provider in the market.
4. ▪
Supporting Theory: (Present any relevant theories, models or concepts from the literature to support ideas)
Theory for your analytical lens:
1. ▪ Differentiate product theory of Porter's Generic Competitive Strategies is the theory which
is used by Uber to develop competitive strategy in the market. As by looking at the need of
the consumer in the market, Uber has decided to launch a new creative app in the market,
through which organization is able to attract the entire needy customer. Who are in need of
taxies to have a drive in it.
Theory for problem solving techniques:
1. ▪ Cost leadership strategy is the strategy which can be used by the taxi owner in the market to get a
good consumer in the market. As offering different technology help to the consumer in the market
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*Save this document as a template to type into and complete for each pitch, then upload via submission points by
Saturday of each week. Provide online feedback to 3 other pitches by Friday the following week. Then collate for the
final submission of all 4 posted pitches with your received & given peer feedback by Sunday in Week 8. NOTE: Marks
may be deducted for spelling, grammar and/or unclear phrasing.

3114IBA Problem Solving - Pitch Template for each Case
used to increase the cost of the company. This eventually used to increase the price at which
different offering of the company is offered in the organization.
▪
Alternative Solutions: (Establish and consider various key alternative solutions to address the problem,
supported by your theory from above)
1. ▪ Another solution which can be applied by the taxi owner in the market is by improving the level of
customer satisfaction of the company by providing them good on job as well as after service to all
the consumer in the market.
▪
▪
Recommended Solution(s) and Its implementation: (Develop specific recommendations to solve the
problem from your alternative solutions, supported by your theory – Propose how you will implement them
(steps or action items).
1. ▪ All the taxies owner has to make sure that they used to calculate the different cost of the taxies
very efficiently and on the basis of the same should make different step to lower down the cost of
operating taxies in market.
2. ▪After that taxi owner has to make sure that they used to charge a average profit margin from the
customer this will eventually lower down price at which organization is offering the service of the
company in the market.
3. This will eventually help the taxies owner in getting competitive advantage in the market. As all the
consumer in the market always look to have good value service in the market. Value stand for quality
of the service at reasonable rate in the market.
Key Points to Address in Pitch: (Plan your pitch and order of ideas to structure what you will include)
1. Proper module of cost saving should be explained to all the taxi owner in the market so that they are
able to save good amount of cost and reduce the price of the service. This will eventually help the
company in presenting good sort of value in front of all consumer in the market.
2. Proper and clear implementation process of the strategy need too be passed on so that it can be
easily implemented and their is good sort of clarity among all the interested party who are looking to
implement the same
3. Has to make sure that the outcome of the issue will be communicated in more reliable and suitable
way so that there is good sort of clarity among different interested party in the market
4. All the interested party of this strategy should able to get the solution of the problem which is
prevailing in the market.
5. ________________________________________________________________________________
6. ________________________________________________________________________________
7. ________________________________________________________________________________
8. ________________________________________________________________________________
9. ________________________________________________________________________________
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*Save this document as a template to type into and complete for each pitch, then upload via submission points by
Saturday of each week. Provide online feedback to 3 other pitches by Friday the following week. Then collate for the
final submission of all 4 posted pitches with your received & given peer feedback by Sunday in Week 8. NOTE: Marks
may be deducted for spelling, grammar and/or unclear phrasing.

3114IBA Problem Solving - Pitch Template for each Case
10. ________________________________________________________________________________
Your Pitch: (Summarise your pitch in 5-8 sentences. Pretend you are pitching your solutions after your
group discussions and from your further research)
_After going through the different analysis and case study it has been summarized that Uber and online
service provider in the market are impacting the performance of local taxies owner in the market. After
analysis the different solution it has been analysed that with tehe help of cost leadership theory in the
market, organization can get a competitive advantage in the market. As it will help them in getting price
advantage in the market as all consumer in the market always look to have good value service in the market.
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References: (List references for your theory and other research)
Lauga, D.O., Ofek, E. and Katona, Z., 2018. When and How Should Firms Differentiate? Quality, Advertising
and Pricing Decisions in a Duopoly. Quality, Advertising and Pricing Decisions in a Duopoly
(November 28, 2018).
Torres-Ruiz, F. J., Marano-Marcolini, C. and Lopez-Zafra, E., 2018. In search of a consumer-focused food
classification system. An experimental heuristic approach to differentiate degrees of quality. Food
research international, 108, pp.440-454.
Hunjra, A. I., Faisal, F. and Gulshion, F., 2018. The Impact of Cost Leadership Strategy and Financial
Management Control System on Organizational Performance: An Empirical Investigation of Pakistani
Service Sector. The Lahore Journal of Business, Forthcoming.
Kurt, A. and Zehir, C., 2016. The relationship between cost leadership strategy, total quality management
applications and financial performance.
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*Save this document as a template to type into and complete for each pitch, then upload via submission points by
Saturday of each week. Provide online feedback to 3 other pitches by Friday the following week. Then collate for the
final submission of all 4 posted pitches with your received & given peer feedback by Sunday in Week 8. NOTE: Marks
may be deducted for spelling, grammar and/or unclear phrasing.