Leadership 360 Degree Appraisal Report: Sales Manager Analysis

This report presents a 360-degree appraisal of leadership skills, focusing on a sales manager role within the car industry. The appraisal utilizes a questionnaire-based approach, gathering feedback from customers, supervisors, and peers, along with a self-assessment. The research method includes a qualitative approach with open-ended questionnaires. Key findings reveal strengths in customer service and time management, while identifying weaknesses in motivating employees and developing strong leadership skills. The report concludes that while the individual demonstrates ethical behavior and creative leadership, improvements in leadership skills are necessary to enhance overall performance and employee motivation. References include sources on car industry, ethical leadership, and 360-degree performance appraisals. An appendix includes the questionnaire used in the appraisal.

Creative & Ethical
Leadership
360 DEGREE APPRAISAL

Table of content
 Introduction
 Research Method
 Results
 Conclusion
 References
 Appendix

INTRODUCTION
 The target job is to become a Regional Sales and Marketing Manager within car industry.
 In UK, the market of car factory industry is continuously increases because it caters the
products by analyzing the need of customers.
 In this industry, leaders use different leadership style and ensure that they comply with all
ethical principles so that success of a business do not affect.
 In this, questionnaire will be designed in order to evaluate my performance on the basis of
360-degree appraisal.

Research Method
Strategy Qualitative
Sampling it is 360 degree appraisal, I select
further three individuals including me
such that customers, peers and
supervisor.
Technique Open ended questionnaire
360
degree
Appraisal
Customers
Peers
Supervisor
Myself

Results
Strength Weakness
 Ethical leader
 Strong customer
service abilities
 Problem solving skills
 Time management
skills
 Need to improve
leadership skills
 Not able to
motivate
employees
effectively
 By analyzing the views of customers, it is interpreted that
they all are satisfied with the customer service offered by a
firm (me).
 Also, peers stated that I am not efficiently motivate
employees because of having poor leadership skills.
 Further, supervisor is satisfied with the performance
because I have a strong time management ability that assist
to complete the work on time.

Conclusion
 Through 360-degree appraisal, it has been concluded that I act ethically at workplace but I
do not possess strong leadership skills.
 As a result, I am not able to motivate employees, this in turn affect the entire working
performance.
 Also, through analysis, it has been summarized that I am a creative leader because I
provide range of strategies in order to meet the specific targets.

REFERENCES
 Coffey, D. and Thornley, C., 2020. Britain’s Car Industry: Policies, Positioning, and
Perspectives. In New Frontiers of the Automobile Industry (pp. 137-161). Palgrave
Macmillan, Cham.
 Engelbrecht, A.S., Heine, G. and Mahembe, B., 2017. Integrity, ethical leadership, trust
and work engagement. Leadership & Organization Development Journal.
 Zondo, R. W., 2018. The influence of a 360-degree performance appraisal on labour
productivity in an automotive manufacturing organisation. South African Journal of
Economic and Management Sciences.21(1). pp.1-7.

Appendix
Particulars List of questions
Customer  Are you satisfied with my customer service?
 Am I able to solve all your queries ethically?
Supervisor  Do you think I perform task on time?
 According to you, I am able to deal with organizational
problems?
Peers  Do you think I act as an ethical leader?
 Do you think that I am and motivate employees?
Myself  Am I act as a creative leader?
 Am I perform task by complying ethical principle?