Impact of Digital Technology on 3Com's Business Growth and Innovation

This report examines the impact of digital technology on 3Com, a small business specializing in digital electronic products. It begins by outlining project aims and objectives, emphasizing the importance of digital transformation for growth and innovation. The report details a project management plan covering scope, cost control, quality control, risk management, communication, time management, and resource allocation. It includes a work breakdown structure and Gantt chart to visualize project timelines and tasks. The research utilizes qualitative and quantitative methodologies for data collection and analysis, followed by recommendations for project improvement. The report concludes with self-reflection and references, providing a comprehensive analysis of 3Com's digital technology adoption and its implications for business success.

Managing Successful
Business

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...............................................................................................1
P2 Produce an project management plan covering various aspects.......................................3
P3 Produce work breakdown structure and Gantt chart.........................................................5
TASK 2............................................................................................................................................7
P4 Small scale research by using qualitative and quantitative research methodologies........7
TASK 3..........................................................................................................................................10
P5 Data analysis by using effective tools and techniques....................................................10
P6 Recommendation about project.......................................................................................14
TASK 4..........................................................................................................................................15
P7. Self reflection.................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Digital technology has managed and controlled whole source by which business can be
conducted in proper manner. This can analysed that whole process of business concepts are used
in past days and it can be change all the activities and operations in effectively. Technology will
save lots of time and help in managing and recording all important data and information which
relates to business functions. This can ensures that latest products and services are more
profitable and manufacturing team will produce new creative and innovative goods which assist
in increasing firm profitability and productivity (Fleming and Koppelman, 2016). This report is
based on 3Com organisation and analyse the digital technology and growth of business. The firm
is small in size and it will provide famous digital electronic products to their customers. This is
established in 1979 which is known as manufacturer of computer system goods. Digital
technology is very important for success and growth of business in future.
TASK 1
P1 Project aims and objectives
This is essential to formulate all business aims and objectives before developing different
type of strategies and plans so that they are clearly understand the basic need for achieving
desired goals and objectives. 3Com firm can perform different functions and activities that
includes accounting, marketing, human resource management, production etc. In the current time
period, all the organisation try to acquired top position in the market. 3Com is also focus on
capture the strong and top most position of the competitive market place. Also this will give
tough competition to the other challengers. For keeping the best position in the market area so
that cited company will done certain required changes by analyse whole business operations and
its functions. They also adopt digital technology for increasing growth and innovation activities.
With the usage of digital technology, company will develop new and innovative products that
can help in doing more easy work (Geraldi and Lechter, 2012). They can gain attention of large
number of customer by making creative goods and services. They are used data analytics and
artificial intelligence which assist in increasing growth of the firm. This can be described as the
digitalisation will influencing growth in positive manner. They mainly serve different types of
products such as routers, IP voice systems, network interface controller, wireless access points
and controllers. The main purpose of this report is to analyse the aims, objectives and project
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management program of the associations is discussed. Along with this, primary and secondary
research in the firm which has been organised for evaluating the impact of modern techniques on
the different functions.
Theme: Impact of digital technology on business growth of small businesses and innovation
Background of project:
For making effective project, it is necessary to main focus on advanced technology and
also analyse the impact on business growth of small and medium size firm (Denzin, and Lincoln,
Eds., 2011). In current time period, digital technology cannot make unsuccessful companies in
proper manner. An enterprise will done all works which leads to the increasing risk factors of an
organisation. These factors are help in developing major issues or problems at the time of
manufacturing and producing of goods and services. Recent scenario of business has been
modify according to the latest technology and get proper result by achieving desired goals and
objectives. The digital technology help in analysing external and macro factors which directly
impact on functioning of entire association. It is seen that every firm will use modern technology
for smooth running of their businesses and take desired advantages in better manner. 3Com firm
will assist in usage of technology in their corporation and have to improve company functions
and activities such as promotions can be done by using various social media that includes what's
app, twitter, you tube, Facebook etc. It can enhancing the demand of digital products among
customers and according to their need they always done changes.
Aim: The main motive of this project is to recognise and contributes the modern
technology in small firm for increasing and maintaining its growth and production of innovative
goods in appropriate manner. There are certain aims of this report which are as under:
 The main aim is to determine those sectors which required improvement for managing
and controlling technology in the company.
 Advanced technology assist in maintaining business growth by modify some activities
such as advertisement, human resource management, manufacturing and marketing.
Objectives: 3com is one of the leading firm which deal in manufacturing computer
network that is based on goods and services (Fleming and Koppelman, 2016). An organisation
can produces their products at cheap rate so that they can enhance the production level. This will
help in earning maximum profit in limited time period. They try to analyse those sector which
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need to change. By evaluating this situations, there are certain objectives which are formulated
and discussed as under:
 To measuring and evaluating the executing digital technology at office place
 To recognised the reason behind the need of modernisation in all business activities and
functions.
 To analyse the impact of advanced technology on various firm activities like
manufacturing, promotion, marketing accounting, human resource management.
 The main aim of firm is to earn maximum profitability
The firm major aim and objective is to focus on business activities and functions. The
above discussion are inter linked with digital technology and it is very advantageous for 3com so
that firm will adopt new strategies for increasing growth.
P2 Produce an project management plan covering various aspects
Project management plan is a systematic procedure of various elements that are included
in project. It is very helpful in identifying several risky factors and issues that might arise in
future during project completion period. There are different aspects that are considered in this
process. These are as follows-
Project scope- This area covers all components that are included in overall project. As
this report is to be prepared for 3Com corporation which is a company involved in
manufacturing of products required for electronic computer network. Therefore, it is required to
handle all the problems that usually arises during manufacturing process goods and services of
this enterprise. All the necessary aspects will be discussed in this report that are useful for
modernisation of business and improving overall performance and efficiency of its operations.
Cost control- It is a method used for reducing and controlling extra cost that arises in
production process. This will help in saving the amount and enhancing profits which could be
used in different units (Hirshkowitz and et. al., 2015). 3Com uses huge amount of paper as most
of its activities depends on paperwork. Due to this they invests huge fund in buying papers.
Along with that, too much manual and physical work includes more chances of errors. So, it is
essential for this company, to avoid too much use of paper and for this they have to emphasise
more on digital working. Electronic software like Ms-excel, Spreadsheet, Power point etc. could
be used in place of paper for accounting and record keeping purpose. Employees can get
appropriate results through these software as there are several automatic formulas for calculation.
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In this organisation, recruitment and selection process is also done through personal interviews
with candidates. This process is very time and money consuming. So, it is required to use online
modes instead of face to face interviews. Skype interviews will be the best method in order to
interact with participants to assess their skills (Hwang and Lim, 2012). Gantt chart and critical
path is to be prepared in order to analyse investment requirement in such procedures.
Quality control- It is very important for every business concern to control quality of its
products and services. This is helpful in satisfying consumers and building their loyalty towards
this company. To avoid complaints related issues 3Com should produce high goods and services.
To maintain quality standards, advanced technologies is to be implanted which will use less time
and raw material to get desired outcomes. Such modern machineries helps in making production
process simpler as there will be less requirement for manpower. Along with that, it is necessary
to provide training to employees, so that they could handle such machines in proper and secured
manner. If they faces any problem in using these technologies then they could consult with upper
management. 3Com can adopt several social media tools to communicate with workers in
effective manner. This technique is also useful if company wants to communicate with its
customers. It will help in receiving their feedbacks and opinions on time so as to take immediate
actions against issues. There should be a budget of approx. 450 dollars to perform quality
management activities.
Risk management- It is most important concept in this project study as it helps in
identifying various risk factors that affects business operations. This management is required to
eliminate such risks and reducing its impact. This company can use digital technologies to
identify such elements and taking corrective action against it. These dangerous components
should be removed in given budget only and for this company need to complete the project in
limited time and avoiding any extra cost (Lakatos, 2014).
Communication- It is required to communicate with local people to conduct market
research in effective manner. This will assist in analysing their latest requirements and demands.
Internal interaction methods could be used to solve various problems related with business. This
will include informing employees about modes of communication used for research. Its budget
will be 560 dollars approximately.
Time- Managing the time is another important activity that is to be considered while
market survey. There are several activities for setting goals and objectives for project,
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management planning, conducting primary and secondary research to collect data etc. It is
essential to manage the time in proper manner in order to complete these activities. Conducting
survey and evaluating collected data requires huge time as investigator need to understand all
facts and figures in proper manner. Gantt chart and critical path methods could be used to make
this process easier. This will help in allocating time for different activities as per the adequate
requirement.
Resources- There are several resources that are required for market research of 3Com.
Employees, funds, technologies are some of the resources that are used in this process. It is
required to fully utilize all these resources while completing the activities involved in data
collection process.
P3 Produce work breakdown structure and Gantt chart
Work breakdown structure – This is the framework and structure where overall project
is segmented into small parts that is easily managed and maintained. In general terms, work
breakdown structure breaks the project task in easy manner and it is manageable form when it
comes for usage. This is the timeline which demonstrate time period of project. There are various
elements of WBS which includes data, facilities, products and combinations. This has capability
to assign task to an individual which will carry out work and maintain relation with cost,
organisation and task.
Gantt chart – It is the graphical representation of schedule which assist in planning,
coordinating and tracking specific task within project. This is useful for planning and scheduling
projects and it also assess in which time period particular project can be completed. It also
determine various resources which are required and plan in order to finish specific report. Along
with this, it will assist in managing and maintaining balance between tasks.
It is essential to carry out all the activities in effective and appropriate manner in order to
avoid any confusion. Gantt chart will help in this purpose in following way-
Aims and objectives- At this stage, researcher is responsible to form adequate goals and
objectives related with area of project. This might require more than 10 days.
Management plan- This is another important phase that includes designing plans related
with quality control, cost minimization, proper communication and time management. Such type
of forecasting requires around 12 days.
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Primary and secondary research- At this phase, investigator is responsible to search
appropriate data and information through primary and secondary sources about the area of
project. Primary data is collected by communicating with employees and consumers whereas
sources for secondary data are books, journals and internet sources etc. time allocated for this
activity will be 12 days.
Data interpretation- This activity is related with examining the information collected in
previous activity. This also includes providing recommendations and suggestions to 3Com so
that they could adopt required changes in their structure and policies (Meredith and Mantel,
2011). This will take about 8 days.
Self-reflection- This is last stage in this process and in this researcher shares their
experiences and findings that he/she has faced during research period. It could take more than 3
days.
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Action plan
Persons involved in project- There are various people who have contributed in this
project in order to complete it in proper manner. These persons are employees, buyers, data
examiners and leaders of this company.
Location and collecting data- Many times data is gathered through questionnaire. It is set
of questions related with project topic. Other information is aggregated from sources like Google
scholars, authors and web pages.
Data input procedure- In this activity participants in research process gives answers to
questions of questionnaire (Peters, Howard and Sharp, 2012).
TASK 2
P4 Small scale research by using qualitative and quantitative research methodologies
For collecting accurate data and information in the project topic, an investigator should
use proper research methodologies. There are certain methodologies for identifying accurate
facts and figures which are as follows: Qualitative research- It is that process which identify the belief and thought of common
people and conduct surveys, motivate persons to fill the questionnaire sheets and also
take interviews. All the investigator are used this methodologies for keeping deep and
complete knowledge about project theme. The procedures will help in knowing the
behaviour and attitudes towards each task. This can be proved as good for done these
research.
 Quantitative research- It is that method which help in gathering numerical data for
examining right decision that relates to business. This is assumed that these are different
from qualitative method because in this information is collected by taking large sample
among whole population.
In this report, Qualitative research methodology can use collection of accurate data or content. Primary research- For using this method, data can be collected for adopting primary
sources. This can be conducted by usage of qualitative and quantitative research methods.
There are various sources for doing primary research such as surveys, feedbacks,
questionnaires in proper manner (Wahyuni, 2012).
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 Secondary research- An investigator is capable for collecting past and present data and
information for the theme project. Various sources which are used by researcher by doing
secondary research such as books, journals, internet, census etc. This can be determined
as the rapid mode for gathering accurate data or information by which investigator will
identified authenticate sources for where they can collect remaining data.
 Research philosophy – This is the value which can be used for gathering and collecting
relevant data while completing this specific project. In this, there are different types of
philosophy which includes positivism, interpretivism. In positivism, investigator believe
on real situations that is stable and it is mainly determined from an objective perception
without intervention of phenomenon which has being designed or prepared. On the other
hand, interpretivism contend with subjective explanation and also intervention can be
understand. In this assignment, researcher used positivism which can be helpful in
collecting and gathering relevant facts and figures for completing the report.
Questionnaire can be utilise in proper manner for gathering information from at least 20
respondents in appropriate manner. These are as under:
Questionnaire
Name:
Age:
Gender:
Q.1. Does advanced technology will help in manufacturing products in limited time period?
 Yes
 No
Q.2. Do you think modern technology influencing 3com business activities and growth?
 Yes
 No
Q.3. In which area digitalisation required in an organisation?
 Marketing and sales department
 Production department
 Accounting
 Human resource department
 Promotional division
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Q.4. Which type of techniques are used for storing data in the company?
 Cloud technology
 Hard disks
 Internet things
Q.5. What type of technology of communication is needed in 3com?
 Social Media
 Mobile technology
Q.6. Which kind of technology assist firm in producing innovative and creative goods and
services?
 Big data analytics
 Artificial intelligence
Secondary research
Digital technology can be used for increasing profitability and productivity of the
corporation. It can help in producing creative and innovative products which mainly attracts
large number of customers in proper manner. Venture can use two type of modern technology
such as big data analytics and artificial intelligence. According to the outcome, the main goal of
firm is earn maximum profit and develop strong image of their product in the UK market place
(Westerman, Bonnet and McAfee, 2014). An organisation can use different sources of social
media such as Facebook, twitter, you tube, what's app for doing promotional activities in very
limited time period. Company will also introduce cloud computing network for storing and
recording data and information effectively. It is that technology which can store data for long
time period under safety and security. This technology is effectively so it can easily accessed by
any person at any time for connecting with other people.
TASK 3
P5 Data analysis by using effective tools and techniques
Q.1. Does advanced technology will help in manufacturing
products in limited time period?
Frequency
Yes 15
9

No 5
Yes No
0
2
4
6
8
10
12
14
16 15
5
Column G
Theme: Support advanced technology for producing products in less time period
Interpretation: As per the above described table, it can be analysed that technology help
company in developing innovative products and services in given time period for their
customers. 20 out of 15 people say yes for techniques are effective for manufacturing different
goods and services in limited time period. Rest of the 5 are not agree on this statement because
they think it is not possible that advanced technology support in manufacturing desired products
in limited period of time.
Q.2. Do you think modern technology influencing 3com
business activities and growth?
Frequency
Yes 16
No 4
10