Importance of Social Media and Mobile Technology for 4Com Plc

This research project analyzes the significance of social media and mobile technology in fostering effective customer relationships at a global level, using 4Com Plc as a case study. The project delves into the benefits of these technologies in the modern business environment, emphasizing their role in enhancing customer attraction and organizational growth. The research examines the specific measures adopted by 4Com Plc to engage customers and sustain a competitive market position, including the implementation of new technologies and promotional strategies. The study incorporates a comprehensive literature review, covering the advantages of social media and mobile technology, the effectiveness of customer attraction, and the various approaches employed by 4Com Plc. The research methodology outlines the type of investigation, design, philosophy, approach, data sampling, and collection methods, along with ethical considerations. The project culminates in data analysis, conclusions, recommendations, and self-reflection, providing valuable insights into the role of digital tools in modern business practices and offering strategic recommendations for 4Com Plc to enhance its customer relationships and market position.

RESEARCH
PROJECT

Table of Contents
TITLE: ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of the Research ...........................................................................................................1
Background of the Research .....................................................................................................1
Significance of the Research .......................................................................................................2
Research Aim ..............................................................................................................................3
Research Objectives.....................................................................................................................3
Research Questions ....................................................................................................................3
Time Scale ..................................................................................................................................4
CHAPTER 2: LITERATURE REVIEW ........................................................................................7
The benefits of social media and mobile technology in the modern scenario. ...........................7
The effectiveness of customers attraction for the benefits of organisational growth and
success. ........................................................................................................................................7
The different measures which are adopted by 4Com Plc as to gaining attention of people
towards the organisation. ............................................................................................................8
Various ways by which 4Com Plc as to sustaining a competitive position at market place. .....9
CHAPTER 3: RESEARCH METHODOLOGY ..........................................................................10
Type of Investigation ................................................................................................................10
Research Design ........................................................................................................................10
Research Philosophy .................................................................................................................10
Research Approach ...................................................................................................................11
Data Sampling ...........................................................................................................................11
Methods of data collection ........................................................................................................11
Ethical Consideration ................................................................................................................12
CHAPTER 4: DATA ANALYSIS ...............................................................................................13
CHAPTER 5: CONCLUSION & RECOMMENDATION ..........................................................25
CHAPTER 6: SELF REFLECTION.............................................................................................27
REFERENCES ............................................................................................................................29
APPENDIX ...................................................................................................................................30

TITLE:
To analyse the importance of social media and mobile technology in building effective
relationship with customers at global level. A case study on 4Com Plc.
CHAPTER 1: INTRODUCTION
Overview of the Research
Digital tools and technologies are considered as the most essential element of modern
society as in this modern environment people are very much concern on using digital facilities as
to making humans life more easy and comfortable (Prajogo and Olhager, 2012). In today's
modern era individual are very much aware about the digital tools and technologies and know
about its importance and benefits. Social media is comprise to be the best term of current period
as huge number of individuals are broadly worry on using web based life as to upgrading their
insight and abilities. In the cutting edge business time the fundamental goals of every little and in
addition huge business endeavours is to extend its business activities at wide scale as to
accomplishing higher development and achievement. Internet based life is compelling in
catching a wide zone through giving fitting information and data about the items and
administrations at commercial centre.
Mobile applications are considered as the fundamental component of the cutting edge society as
in this aggressive time extensive number of individuals depend on portable and its different
applications as to making their self engaging and occupied. Mobile applications is the most
connected innovation on which vast number of individuals in various age assemble are based as
this comprise to be the most engaging source. 4Complc is the chosen organisation for this
particular research work, it is a private small telecommunication company which provides its
business facilities within United Kingdom. The major intention of firm is to accomplishing high
development and success at market area by offering wide variety of hi-teach products and
facilities to their significant buyers.
Background of the Research
In the world full of digitalisation people are very much concern on using digital
technologies as to satisfying their needs and wants (Brewster and Hegewisch, 2017). Digital
technologies are effective in providing a base to making individuals life more easy and
comfortable as digital equipments are appropriate in reducing the human efforts. In this
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competitive digital world organisations are widely focused on applying new and advance
technologies in respect to fulfilling the basic desires of people at market place. 4Com Plc is a
small telecommunication provider company which deals in variety of products and services such
as advanced handsets, call recording, on hold showcasing, PC communication mix, voice
message, call administration call detailing, wallboard show programming, web based charging,
broadband, upkeep, VoIP administrations, discount calls and lines, business mobiles, telephone
frameworks, iPads for organizations, and phone framework support. The company was
established in the year of 1998 in Christchurch, United Kingdom. Web based systems
administration is extensively used source which helps in getting the wide zone of market through
propelling brands and its things at overall region (Pollock, Wick and Jefferson, 2015). Online
marketing and social networking is resolved as the broadly connected source which helps in
giving suitable information and data about the items and administrations of firm at advertise
area. In the present business circumstance affiliations are for the most part stress on making care
among people about the offered things and organizations of firm through applying propelled
instruments and developments at business focus. Things and organizations are the specialist of
firm as affiliation are basically based on offering collection of things as to fulfilling the major
needs of people at business focus.
Significance of the Research
The exploration study is assessed on the productivity and viability of utilizing advanced
advances by organisation as they are useful in expanding exhibitions of representatives therefore
firms can achieve benefits by their tasks. As there is progression in innovations so firms are
concentrating on utilizing need instruments and advancements for play-acting business tasks
accordingly their exhibitions will be upgraded. As there is development in economy so firms are
engaged towards embracing advanced advances with a specific end goal to grow their activities
and government are making arrangements to make all associations receive computerized
advances so as to pick up achievement in their tasks. High specialists who are associated with
business activities are having the principle duties so as to break down patterns at commercial
centre in this manner items can be created by requirements and needs to clients accordingly
holding faithful clients who will purchase their items and items hence benefits will be amplified.
Each one of the activities of business are assembled by various fragments which are working
along these lines overhauling advancement and efficiency extents. Inventive work practices are
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gainful for firms remembering the ultimate objective to get progressions as showed by
solicitations of people in the economy. The essential consequence of research is associated with
evaluating after-effects of ebb and flow propels by using diverse contraptions and strategies by
which improvement can be proficient.
Research Aim
This consist as the most critical piece of research venture in light of the fact that the
entire work and movement of research depend on the title and point of the examination. This
comprise as an issue which is should be investigated by inquire about for leading an examination
work (Moser, 2012). The necessary aim of this specific research is “To analyse the importance of
social media and mobile technology in building effective relationship with customers at global
level”. A case study on 4Com Plc.
Research Objectives
This piece of research depends on the examination points on the grounds that in these
different targets are readied which are fundamentally interlinked with look into title. This give
assistance to the scientist to complete the tasks and exercises of research in orderly way. Some
fundamental goals are depicted as underneath:
 To identify the benefits of social media and mobile technology in the modern scenario.
 To articulate the effectiveness of customers attraction for the benefits of organizational
growth and success.
 To determine the different measures which are adopted by 4Com Plc as to gaining
attention of people towards the organization.
 To recommend various ways by which 4Com Plc can sustain a competitive position at
market place.
Research Questions
This piece of research is interlined with look into targets as these are made according to the
foreordained destinations of the exploration (Ford, 2014). Inquiries assumes a viable part in
leading writing audit with see purposes of different journalists and writers. Some fundamental
inquiries of research are assessed as beneath:
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 What are the major benefits of social media and mobile technology in the modern
scenario?
 What is the effectiveness of customer’s attraction for the benefits of organizational
growth and success?
 What are the different measures which are adopted by 4Com Plc as to gaining attention
of people towards the organization?
 What area the ways by which 4Com Plc can sustain a competitive position at market
place?
Time Scale
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CHAPTER 2: LITERATURE REVIEW
It is the most critical piece of investigation fill in as it helps in performing research by
fusing view purposes of various writers and essayists. This segment helps in show the
comprehension and capacity of analyst as to basically assess diverse field of research venture
(Kolb, 2014). This segment depends on see purpose of various writers, essayists who do have
extraordinary abilities and information about the theme of the viability of advanced apparatuses
and innovations to augment the execution and profitability of firm. Past research is likewise has a
compelling impact in leading writing survey in precise way.
The benefits of social media and mobile technology in the modern scenario.
According to views of David Wicks, 2015 There are different types of social media
platforms which helps to build the websites in order to promote different sort of instrument and
techniques which aids to attaining goals and objectives of organisation.
Interaction with target market
The most important advantages of social media for business is that enables to interact
with different customer. This is very important for the customer to formulate different types of
strategies which helps to attract large number of customer.
Improve Responsiveness: Social media aids the process of provide different types of information
of organisation in effective manner. It give convenient and accessible way to express the feelings
about the views of different customer. It serves to analyze the diverse kinds of techniques which
decides the objectives and goals of association in powerful way. Executing distinctive sorts of
methodologies settle diverse kinds of procedures which help to achieve objectives and goals of
association (Shultz and Adams, 2012).
Competition: implementation of new and innovative technology aids to stand before the assorted
rivals existing in the market area. Latest application of mobile technology used by the customer
in respect to perform different sort of functions of organisation.
The effectiveness of customers attraction for the benefits of organisational growth and success.
According to Alison Napolitano 2017, There are various sort of new and innovative
technology in order to accomplish the different types of strategies which helps to motivate
various employee working in the firm. This aids to accomplish goals and objectives of customer.
New and innovative technology helps to determine the effectiveness in performing different
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types of exercises of association in powerful way. These computerized innovation helps to helps
to perform diverse kinds of exercises of association in viable way. There are different sorts of
creative innovation helps to find out development of organization in successful way. The
assembling of various sorts of exercises of association in legitimate way. This prompts amplify
benefit level of organization. When large number of customer can avail the services from the
organisation this helps to generate large number of profit of company. This leads to attain growth
of any organisation. The employee got large number of incentives in order to accomplish
different types of needs and want of different customer. There are various kind of activities of
firm aids to accomplish goals and objectives of company in effective manner. This leads to
accomplish the target in effective manner. These technology aids to attain success of
organisation.
The different measures which are adopted by 4Com Plc as to gaining attention of people towards
the organisation.
There are various measures which are taken by the company in order to attract large
number of customer. There are different measures which are taken by the company which helps
to generate large number of revenue. There are various measures which is taken by the
organisation. This leads to attract large number of customer. There are different types of
corrective measures which are taken by company are as follows:
implementation of new and innovative technology: There are various types of innovative
technology which aids to accomplish goals and objectives of organisation. There are various
types of new and advance technology which aids to accomplish demand and desire of customer.
There are various types of strategies which are used by the organisation in order to accomplish
different types of activities of organisation in effective manner (Salas and et. al., 2012).
Implement promotional tools and techniques: The management of company needs to ascertain
different types of tools and techniques which helps to produce new range of product which aids
to generate large number of profit of company.
New range of products: Due to execution of new and advanced technology aids to produce new
range of products which give effectual service to the customer which increase the performance of
the company.
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Various ways by which 4Com Plc as to sustaining a competitive position at market place.
According to Matt Watts, 2013 There are different kinds of systems which are utilized by
the association keeping in mind the end goal to maintain the compelling position in the
commercial center. There are diverse kinds of measures which are taken by the organization to
boost the level of benefit of organization. There are different sorts of techniques which are
proficient by the association. It gives distinctive kinds of systems which are learn by the
association keeping in mind the end goal to satisfy the request and want of various client in
compelling way. There are different sorts of methods which are utilized by the association in
legitimate way. There are different activities taken by the association with a specific end goal to
achieve objectives and objectivities of association. 4Com Plc actualize diverse kinds of
procedures which are achieve by the association keeping in mind the end goal to perform
distinctive sorts of exercises of association (McGrath, 2012). The supervisor of the 4Com Plc
take different activities which helps to achieve diverse sorts of procedures which helps to achieve
distinctive kinds of association in compelling way. There are different kinds of methodologies
which builds the level of benefit of organization. This likewise draws in extensive number of
client in powerful way. There are different sorts of activities which are determine by the
association in appropriate way. This guides to accomplish the objective of organization in
successful way.
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