Report: 4Com PLC's Innovation Strategies for 5G Network Deployment

This report examines 4Com PLC's innovation strategies in the context of its 5G network launch in the UK. It begins with an introduction highlighting the importance of innovation for competitive advantage and then proceeds to analyze the company's background, its current challenges in the research and development department, and the scoping of the new 5G product. The report further delves into determining the appropriate path for resolving identified problems, focusing on the use of a commercial funnel, and evaluating the matching of goals with resources, assessing risks. It also explores techniques for testing product effectiveness, including market surveys and brand image assessment, and emphasizes the significance of intellectual property rights, such as copyright and patents, for protecting innovations. The report concludes with a summary of the key findings and their implications for 4Com PLC's entrepreneurial efforts. The report is available on Desklib, a platform offering AI-powered study tools for students.

Entrepreneurship
Part - 2

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
1. Background of a company and problem.............................................................................1
2. Scoping of a new product...................................................................................................2
3. Determination of appropriate path for resolving the problem............................................3
4. Techniques for testing the effectiveness of product...........................................................4
5. Appropriateness of using intellectual property rights by a company.................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Innovation is a major aspect for every organisation which enable and facilitate an option
to gain competitive advantage as well as to sustain into keen competitive world (Acs, de Groot
and Nijkamp, 2013). Thus, by brining out new and new innovation, management become able to
move forward so that leverage from market should be gain as well as better working efficiency
could be promoted. This project is based on 4Com PLC whom are going to launch out their 5G
network in UK with a single motive to made them superior from others. Thus, with this report,
scope of product at market area would get assess properly as well as suitable strategies lead to
derive to work in an effective segment. Although, management also required to understand the
importance of intellectual properly right for managing their innovation properly.
TASK
The Management
4Com PLC
Dated: 27th March 2018
Subject: Report regarding innovation for managing work and task
1. Background of a company and problem
4Com PLC is one of a telecommunication service provider in the United Kingdom which
have a good market command through their activities and managing innovation with every
course of time. Management always try to be one step ahead from their competitors by
evaluating demand and necessity of market which enforce and enable them to grow and manage
their innovation as well (Bergfeld and Weber, 2011). There are vast variety of products and
services get evaluated for a business like digital handsets, call recording, on hold marketing,
computer telephony integration, voicemail, call management and call reporting, wall board
display software, online billing, broadband, maintenance, VoIP services, wholesale calls and
lines, business mobiles, phone systems, iPads for businesses, and telephone system maintenance.
It was founded in the year 1998 and from past few years, a rapid growth get determine for a
business which enable them to remain competitive in nature. All these services made positive
reflection towards business and its activities so that better and supportive working and
satisfaction could be provided.
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Hence, management aggressively working towards society as well by adopting better and
supportive services. This section evaluate that management wants good and appropriate results
towards their future so that appropriate consideration could be gain in order to become
competitive at market world (Berkhout, Hartmann and Trott, 2011). From past few years,
business facing a major problem regarding Research and development department where they
suppose to be more innovative towards working. Thus, they want to more focus more 5G
services of a company rather than 4G. This required to done properly before any other rivalry so
that firm would become one of a major competitive organisation rather than others. This
innovation required to get done in a beneficial frame which facilitate an option to bring out
efficiency in working and operations. Thus, to deal with this consideration, firm required to
maintain and frame such strategies which enable and maximise their working abilities so that
suitable and beneficial gains suppose to be attain. Although, there is a need to determine the
scope of an idea as well which further enable in providing better supportive results in order to
gain appropriateness in operations.
2. Scoping of a new product
Scope is a extent or a range at which a cause reach to be. There is a need to determine the
scope of a project properly so that business become able to manage their working at target
market area properly (Bureau and Fendt, 2011). Scope of a project need to assess and underpin at
the time of New Product Development so that growth and effectiveness get evaluated properly.
Scope of every innovation depend on the market survey which facilitate an option to bring out
such kind of modification or not. Thus, with appropriate analysis and market study, management
conclude a beneficial judgement, if they found that such consideration is not appropriate then
business managers just drop down such idea and practices. Although, for evaluating the scope of
new 5G services, management need to determine and perform several number of things which
are as follow:
 Identify the cause first. This problem identification is essential before concerning to any
target or working consideration.
 Once the problem or issue get underpin then management required to choose appropriate
and convenient method for survey. This contribute in determine the aspects of various
individual
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 On the basis of survey, feasibility of project get whelmed down so that effectiveness and
efficiency in working could be manage and maintain. It also include about analysis so
that appropriateness of working could be done as well as its feasibility for future get
discuss.
If management found that such considerable project not reflect appropriate outcome as per the
wishes then business managers have another path to drop it down. This section required to done
properly so that better and efficient gain could be underpin. 4Com PLC is one of telecom sector
which always and every day try to do something new and modify things. Thus, they want to
know that their 5G services are appropriate in frame or not. Thus with expansion of technology,
business become able to compete into market world more properly which facilitate an option to
generate more and more revenue.
3. Determination of appropriate path for resolving the problem
Issues and problems lead to minimise by manager of a company by using suitable and
appropriate path (Campbell and Carayannis, 2016). This get done by evaluating and framing
strategies so that each and every kind of issue or problem lead to minimise. Commercial funnel
is a process through which business lead to provide information about product and services to
target market by introducing at suitable level. 4Com PLC need to adopt this path properly for
managing their commercial funnel in which they have to consider several points which reflected
as follow: Matching goals to resources and capability: Resources are a major part of business
which enable and facilitate an organisation to perform well and accomplish targets. Goals
need to be define in an appropriate and suitable manner so that better working ability
could be done (Lee and Ngo, 2012). Thus, manager need to match their goals with
resources and ability of a company so that better working results could derive. 4Com
PLC goals need to match with resources like finance, men power etc. to their target of
managing innovation. This enable them to remain competitive at market world which
facilitate them to implement new project of 5G services in a define manner.
 Assessment of risk: Another major factor which suppose to create problem while
implement the new product or services at market area is risk. Risk which could be related
with failure of project. Risk required to determine in advance by organising appropriate
market study which further enable in drawing out suitable strategies. 4Com PLC is one of
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telecom service provider in UK which used to implement and innovate their services by
launching 5G. This will going to contribute in making the process of technology more
faster than ever before. Hence, company need to realise factors like manpower, finance
properly which could create problem further as well as opinion of users in regarding this
aspect.
These are several factors which need and required to framing strategies by business so that they
could maintain and manage their innovation in an appropriate manner (Malecki, 2011). With
effective utilisation of resources chances of risk and issues facing by a company lead to get
minimise. This factor will contribute towards management in gaining positive response so that
effectiveness and efficiency in working operations could be manage and maintain. An
entrepreneur need to understand this section properly so that better contribution lead to take
place. 4Com PLC need to understand this section properly so that effective and better
contribution lead to get done in order to maintain and manage innovation. Although, they need to
try to minimise all risk factors which enable in deriving better associated outcome.
4. Techniques for testing the effectiveness of product
Whenever an association will going to launch and introduce a new product in the market
world they required to determine its effectiveness and appropriateness. This will enable them to
maximise profitability as well as better utilisation of resources (Roberts, Murray and Kim, 2015).
This will enable them to become sustainable and competitive at market area so that better and
supportive gain become possible in frame. Hence, business required to focus on several number
of aspects which facilitate to made the product testing in an appropriate manner. 4Com PLC need
to determine these tips so that better and appropriate testing become possible in nature:
 The first step is to evaluate the best place where product testing lead to take place.
Determination of appropriate method for testing is a major aspect which required to
perform properly. In this aspect, 4Com PLC need to analyse and organise suitable market
study for managing the work.
 Another major step is to evaluate that product have good brand image in a country or not.
This consideration enable in providing better quality services to target users.
 4Com Services are monadic in nature where they want to test their services properly or
determine the effectiveness of their new launch 5G services. This test get done by
providing free internet so that speed related consideration get done
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These are several consideration or tip which need to understand by company while doing such
kind of working. Thus, for testing the product management need to organise a survey and pass
through commercial funnel. This will aid them in order to provide appropriate information
regarding services so that better and effective services lead to deliver. 4Com PLC need to do this
thing properly at the time of launching 5G services. An entrepreneur always remind that there is
a need to test the effectiveness of product and services which lead to deliver to target market.
5. Appropriateness of using intellectual property rights by a company
Licensed innovation connotes all things considered rights which a proprietor could use to
ensure their advancement in a proper edge (Trimi and Berbegal-Mirabent, 2012). It is an after-
effect of imagination which need to comprehend by business directors legitimately so better and
adequate working complete. There are different devices related with IP which characterize as
take after: Copyright: This demonstration means that at whatever point a development prompt occur
then separated from proprietor no body have a privilege to utilize it. Therefore, copyright
empower numerous things to keep up things unique in outline which aid better and proper
working
 Patent: Another correct which help with unique plan of item and administration is patent
right. Every last thought are patent in outline which none of a man prompt utilize it.
Consequently, administration need to comprehend this area too for better and viable
working
These are a few instruments which related for overseeing and securing the IP with the
goal that better and proper outcomes could be drawn. This will empower in perform well and
also odds of duplication and mischief of picture of an organization get lessens. 4Com PLC need
to understand this section properly at the time of launching of their services that they neither take
copyright or patent right on them. But they should take this aspect on design of their handset so
that some other associations will not going to take it otherwise they have a right to sue against
them. Entrepreneur always need to understand and underpin all legal norms so that better and
supportive consideration lead to do.
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CONCLUSION
It is really important for every organisation to work on their products and services with a
due course of time so that better and supportive working get promoted. In this aspect, they
required to understand the importance and scope of innovation so that suitable working get done.
Every innovation have wide scope consideration which benefits a firm in future as well as long
term. Thus, management required to frame suitable strategy so that launching of such innovation
become possible in nature. Testing stage for a product and service is must so that beneficiary
gain could assess. Moreover, all rights and regulations reserve with products and services
required to determine so that appropriate working could be done.
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REFERENCES
Books and Journals
Acs, Z .J., de Groot, H. L. and Nijkamp, P. eds., 2013. The emergence of the knowledge
economy: A regional perspective. Springer Science & Business Media.
Bergfeld, M .M .H. and Weber, F. M., 2011. Dynasties of innovation: Highly performing
German family firms and the owners’ role for innovation. International Journal of
Entrepreneurship and Innovation Management. 13(1). pp.80-94.
Berkhout, A .J., Hartmann, D. and Trott, P., 2011. The role of entrepreneurship in innovation.
International journal of entrepreneurship and innovation management. 14(1). pp.60-79.
Bureau, S. and Fendt, J., 2011. Entrepreneurship in the informal economy: why it matters. The
International Journal of Entrepreneurship and Innovation. 12(2). pp.85-94.
Campbell, D .F. and Carayannis, E .G., 2016. The academic firm: a new design and redesign
proposition for entrepreneurship in innovation-driven knowledge economy. Journal of
Innovation and Entrepreneurship. 5(1). p.12.
Lee, S .J. and Ngo, T .H., 2012. Riccardo Viale and Henry Etzkowitz (eds): The capitalization of
knowledge: a triple helix of university-industry-government.
Malecki, E. J., 2011. Connecting local entrepreneurial ecosystems to global innovation networks:
open innovation, double networks and knowledge integration. International Journal of
Entrepreneurship and Innovation Management. 14(1). pp.36-59.
Roberts, E .B., Murray, F. and Kim, J. D., 2015. Entrepreneurship and Innovation at MIT:
Continuing global growth and impact.
Trimi, S. and Berbegal-Mirabent, J., 2012. Business model innovation in entrepreneurship.
International Entrepreneurship and Management Journal. 8(4). pp.449-465.
Online:-
Aspects of Entrepreneurial personality. 2017. [Online]. Available
through:<http://smallbusiness.chron.com/important-small-businesses-local-
economies-5251.html>.
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REFERENCES
Books and Journals
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