Marketing Strategy for 4Com Plc in the Chinese Market

This report examines 4Com Plc's marketing strategy for expanding its business operations into the Chinese market. It begins with an introduction highlighting the importance of global business expansion and the need for effective marketing strategies. The report then focuses on formulating a marketing strategy in relation to the Chinese business environment, incorporating a PESTLE analysis to assess the political, economic, social, technological, legal, and environmental factors influencing 4Com Plc's market entry. The analysis emphasizes the importance of adapting strategies to the unique cultural and regulatory aspects of China. The report also discusses the function of marketing analysis within the broader marketing strategy, highlighting the role of online media as a key tool for reaching Chinese consumers. The conclusion summarizes the potential benefits of expanding into the Chinese market and reinforces the value of well-defined marketing strategies. The report provides a comprehensive overview of the challenges and opportunities that 4Com Plc faces as it seeks to establish a presence in the Chinese market.

Individuals in Society

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Formulating marketing strategy in relation to Chinese business environment...........................3
Function of a marketing analysis within the marketing strategy along with some analytical
skills of different individual companies......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In modern era, every single organisation is looking forward to expand its business at
international level because it carries high potential of making profit at maximum level. There are
various marketing strategies that are present at global level which can be used by companies
when they are looking forward to enlarge their business (Newell and Marabelli, 2014).
Enterprise which has been taken under this report i.e. 4Com Plc which was found by Daron Hutt
in the year of 1999 and headquartered in England, United Kingdom. Report will show different
marketing strategies that may aid this company to expand their business in Chinese Market.
TASK
Formulating marketing strategy in relation to Chinese business environment
In today's global business environment, if an organisation is looking forward to expand
its business at international level it is must for company to adopt the best marketing strategy
which may aid them in doing business expansion in an appropriate sense. It has been analysed
that there are ample number of factors that are present in macro business environment that can
affect actions, aims, profit and objectives of business firm which is expanding at international
level. Political, economical, social, technological, ethical and legal are some macro elements that
needs to be properly examined and analysed by 4Com Plc if it is trying to enlarge business
operations in China.
In this context, Chinese business environment is consist with various opportunities as this
country have largest population in all over world. 4Com which is doing business in United
Kingdom's market and follows all the rules and regulation that this country carries but major
problem that can be faced by 4Com Plc while expanding business in China is that developing
marketing strategy because Chinese people do follows totally different culture than UK's citizens
(Potts and Bierlein Palmer, 2014). Some of strategies that are going to get connected with
PESTLE analysis are given beneath:
Political: China Government has made some strict rules and regulations for companies
who are looking forward to expand business in their market. It is not an easy task to follow all
the norms and regulations which has been made government but in order to do business legally it
is required for them to develop all the business firm. Annual growth rate of China in 2016 was
0.494% which is good and business people under this country are rapidly adopting new tools and
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techniques that are coming at market and this action has helped this nation in growing in
continuous manner.
Economical: Economy of China was renewed in the year of 1978 which has helped them
in coming on second position in 2010 which has highest growing rate of economical conditions.
This factor can put impact on developing marketing strategies when 4com Plc is trying to enlarge
business in China (Roca and Helbing, 2011). On the other hand, domestic companies of this
country and government as well do not easily helps organisations who are trying to come in
Chinese market.
Social factors: The cultural and social aspects in China plays a crucial role, it involves –
population growth and age distribution. It can reflect social trends as well as cultural values. Due
to high population growth, social behaviour also put a vast impact on decision making process of
companies. China is following collectivity cultural, the nation is following Geert Hofstede's
value dimensions. The current population of china is 1.3 billion and having an estimated growth
rate of 0.494%.
Technological factors: Due to technological advancement and globalisation, new
products and services are being developed. But the major technological concern is the evolution
of B2C industry in china which is not safe technique cause of unstable online payment system.
Individuals' needs and wants in China are being ignored as there had been only 1% credit card
users in 2005. In order to grab market opportunities, Chinese government is acquired various
techniques, i.e. biotechnology and computers.
Environmental factors: China is a developing economy which also reflect natural
environment. Due to its high population, water, air and noise pollution has increased,
deforestation, industrial wastage, biodiversity and climate changes are some environmental
threats which are being faced by the nation at present. However, Chinese government made
certain necessary initiatives in order to identify and resolve these environmental concerns.
Legal: The Law of People's Republic of China on Chinese-Foreign Equity Joint Ventures
has helped this country to developing proper laws for foreign companies that are willing to
expand their business in China. Tax system of China is totally different from United Kingdom
and carries different laws as well. 4Com Plc may get into some sort of trouble while developing
marketing strategies in order to improve sales of products that this company is going to offer in
near future (Silver and et. al., 2013).
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Henceforth, Online Media can be stated as the best sort of marketing strategy can help
4Com Plc launching its products and services among Chinese people. With the help of this tool,
4Com Plc will give details to consumers in China of what products and services they are offering
(Newell and Marabelli, 2014). Along with this, it has been located that in order to get launched
in Chinese business market it may be possible that firm gets to make some changes in their
goods and services which may directly aid in enhancing their sales and reputation both at the
same time.
Function of a marketing analysis within the marketing strategy along with some analytical skills
of different individual companies
Marketing strategies may aid a firm in entering a whole new market in a successful
manner (Strauss, 2017). Here, it is required for 4Com Plc to select the best approach while
launching its products and services in china. Some of functions of marketing strategies are given
beneath:
 Creates a Guide
 Integrates the Business
 Forecasts
 Pricing
CONCLUSION
From above mentioned report, it has been concluded that expanding business at Chinese
market may aid a firm in improving both profitability and productivity with great margins.
Different marketing strategies and PESTLE analysis of a China's business market can help 4Com
Plc in expanding business at in much positive manner where company can expect great results
like generating of revenue, improvisation of brand image in all over world and many more.
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REFERENCES
Books and Journals
Newell, S. and Marabelli, M., 2014. The crowd and sensors era: Opportunities and challenges for
individuals, organizations, society, and researchers.
Potts, K.S. and Bierlein Palmer, L., 2014. Voices of parolees attending community college:
Helping individuals and society.Community College Review.42(4). pp.267-282.
Roca, C.P. and Helbing, D., 2011. Emergence of social cohesion in a model society of greedy,
mobile individuals. Proceedings of the National Academy of Sciences.108(28).
pp.11370-11374.
Silver, J.K. and et. al., 2013. Cancer rehabilitation may improve function in survivors and
decrease the economic burden of cancer to individuals and society. Work.46(4). pp.455-
472.
Strauss, A.L., 2017. Mirrors and masks: The search for identity. Routledge.
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