Analyzing Digital Technology's Impact on Business: 4Com Plc Case Study

This case study investigates the significance of digital technology in fostering development and operational efficiency within organizations, focusing on 4Com Plc. The research aims to identify the necessity of digital technology for business development, evaluate its importance in maximizing efficiency in operations at 4Com Plc, articulate the relationship between digital technology and the company's growth, and recommend strategies for firms to sustain performance and gain a competitive edge. Key themes explored include the value of digital tools for economic growth, the prevalence of digital equipment usage, the role of digital technologies across various sectors (IT, finance, marketing, HR), the benefits in different divisions of the economy (online marketing, sales, advertising), the impact on the workforce (profitability, efficiency, productivity, knowledge enhancement), and customer satisfaction. The study also touches upon 4Com Plc's product and service offerings, its operations in public and private sectors, and how expertise in digital technology can lead to competitive advantages like increased market share and brand awareness.

Research
Project

Cover Content
• Introduction
• Research Aim
• Research Objectives
• References

Introduction
In the world full of digitalisation each individual and organisations are engage
in various activities that are based on digital equipment. Each small as well as
large business concern are concern on developing organisational performance
and productivity as to enhancing their capabilities at market place.

Aims and objectives
The aim of this particular research is to determine the importance of digital
technology to bring out development and efficiency in operations for an
association – A case study on 4Com Plc.

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• To identify the necessity of digital technology for business
development.
• To evaluate the importance of digital technology in order to maximise
efficiency in operations of 4Com Plc.
• To articulate relationship between digital technology and growth of
4Com Plc.
• To recommend various ways by which firms will sustain their
performance at market places and attain competitive advantage.

Theme 1: Digital tools and technologies are valuable for the
development and growth of companies economy.
36
4
Yes
No

Theme 2: In this modern era people use various equipments
that are related with digital tools and technologies.
25 5
6
4
Mobile Phones
Laptop
Broadband
Landlines

Theme 3: Digital tools and technologies plays effective role in
various sectors.
18
8
9
5
IT Sector
Financial Sector
Marketing Sector
Human Resource Sector

Theme 4: Digital technologies are benefited in the different
divisions of economy.
16
8 6
10
Online Marketing
Sales
Advertisement
Building Connectivity

Theme 5: 4Com Plc deals in variety of products and services.
10
12
13
5
Digital Handsets
Computer telephony integration
Broadband
Business Mobile

Theme 6: There is a huge impact of digital tools and
technologies on work force within the company.
12
10 8
10
Increase profitability
High efficiency in production
Greater productivity
Enhancement on knowledge

Theme 7: Customers feel satisfied with the offered products and
services of Telecom Plus.
34
6
Satisfied
Dissatisfied