4Com plc: Small Business Enterprise Analysis and Performance Review

This report provides a comprehensive analysis of 4Com plc, a small business enterprise specializing in communication services. It begins by identifying the company's strengths, such as excellent customer service and trained employees, and weaknesses, including limited capital investment and lack of awareness in certain areas. The report then uses comparative methods to analyze 4Com plc's performance against competitors like A1comms. It further explores methods to overcome weaknesses, such as opening new branches and adopting new technologies. The analysis extends to ways to maintain and strengthen performance, emphasizing customer satisfaction and flexibility. Finally, the report recommends new areas for business expansion, including 24-hour services, additional services, and enhanced customer support, along with producing business objectives and plans. The report also examines the impact of proposed changes on the business and its personnel, how these changes can be managed, and how to monitor improvements in performance over time, culminating in actionable recommendations for 4Com plc's strategic growth. The report stresses the importance of strategic planning, performance measurement, and continuous improvement to achieve desired business outcomes. This report is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Identify strength and weakness of 4Com plc........................................................................1
1.2 Analysis of small business using comparative methods.......................................................2
TASK 2............................................................................................................................................4
2.1 Identify the methods of weakness overcome in the 4com plc..............................................4
2.2 Analyse way of performance that could be maintained and strengthened............................5
2.3 Recommendation of new areas in which business will be expand.......................................6
TASK 3............................................................................................................................................7
3.1 Produce business objectives and plans..................................................................................7
3.2 Implement plan of 4com to incorporate changes..................................................................8
3.3 Action plan to implement change.........................................................................................9
TASK 4 ........................................................................................................................................10
4.1 Impact of proposed changes on business and its personnel................................................10
4.2 Changes can managed in business......................................................................................11
4.3 Monitor improvement in performance of business in given timescale...............................13
CONCLUSION ..........................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Small business enterprise is the business which are controlled and operated by limited
workers. They invest small capital in the business. In an enterprise at least 250 workers are
works at a small place. An organisation will operated and owned by private sector companies,
sole traders, single businessman and other agencies. It is the duty and responsibilities of an
employees to follow all rules and regulations which are made by enterprises top managers and
leaders. Small business enterprise works for achieved desired goals and objectives in an effective
manner (Altman, Sabato and Wilson, 2010). This business maintain and manage strength and
weaknesses which identify current position. 4Com plc is the company which improves
communication services in the small business enterprise. This was established in 1999 in UK. Its
headquarters is in Bournemouth, Dorset. They build strong relation with their customers and
provides them best service. The main purpose of this report is to understand different sources of
finance in small business enterprise and develop skills and knowledge to their employees. In this
project, identify the strength and weakness of small business enterprise.
TASK 1
1.1 Identify strength and weakness of 4Com plc
4Com company provides communication services in united kingdom. They serve
different types of products such as record calls, voicemail, management of call, reporting of call,
broadband maintenance, business mobile etc. The company examines or analyse the performance
of employees in market. Small business enterprise target their customers in an effective and
efficient manner (Battisti and Perry, 2011). The 4com plc analyse its business strength and
weakness, opportunities and threats.
Strength
 Provides excellent customers services
 Boost employees skills
 They have trained employees
 Experienced staff members
 Provides reasonable price or rate to
their customers
 High quality services in an effective
Weakness
 Open branches in rural areas
 Lack of awareness among people
 Minimum capital investment
 Lack of communication skill
 Decrease cost of activities
 Attracts very few customers
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manner
 Increase market share
 Lack of skilled workers
Opportunities
 Expand business in cities
 Scope of open new branches
 Business start at prime location
 Provides services information online
 Attracts rural areas people
 Online promotional activities
 Publicity through TV, internet,
newspapers etc.
Threats
 Entry of new competitors
 Threats of new companies
 Shortfall of skilled workers
 Entrance of new sellers in prime areas
 Competitors adopts new technologies
 Shortage of experienced employees
1.2 Analysis of small business using comparative methods
Business analysis is an important to evaluate or measure performance of their employees
on daily basis and it provides strength to their company. It is essential to measure activities and
functions which help to overcome the company's weakness. This analysis help to identify current
and future position of 4com plc. There are many methods which help to evaluate comparative
performance such as graphical, tabular, ranking etc. It is important to research and analysis the
company competitors in the market (Blackburn, Hart and Wainwright, 2013). Small business
enterprise analyse different methods and techniques which help to evaluate financial position of
company.
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source 1: Company house beta,4com,2016

As per above comparative analysis of 4com plc and A1comms. Strategic report of 4com
company shows that in 2015 their total EBITDA is 2,712 and in 2016 it reduces by 1,211. Its
total core EBITDA is 7,324 in 2015 and in 2016 this is decrease by 7,214. The A1comms
balance sheet shows that net profit in 2015 is 262,352 and increase by 650,567 in 2016 that
evaluate the company performance in this report.
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source 2: company house beta,A1comms,2016

TASK 2
2.1 Identify the methods of weakness overcome in the 4com plc
4Com plc evaluate swot analysis by overcoming weakness in the business activities
(Bridge and O'Neill, 2012). The company covered the wide area with new opening of branches it
helps to reduces issues and problems and also eliminate errors and barriers in an enterprise. The
company can sell their unprofitable branch and open a new branch in that location where
customers are mostly attracted with their products and services. The business produces high
profit and increase income to satisfy their target customers in an effective manner. They should
use an effective and efficient techniques and technologies which enhance their growth and
develop new services in the market for the customers. It is important for an enterprise to operate
functions and activities in a proper way that help to maintain their business services or actions.
They can follow procedures or process which analyse the new tools and technology and by this
company run their business in smooth manner.
4Com plc provides different services which help to operate new business activities in
effectiveness and efficiency (Buck, 2011). They should manage their quality of services or
communication that differ from competitors. Communication should be clear to their customers
which help to solve different issues and problems related to the services. The business need to
increase their promotional activities and it provides reputation in the market. There are some
methods which help to over come weaknesses in the business are as follows:
 Open new business- The company should open new branch in that area where customers
will attracted towards their services in an effective manner. It is important to evaluate the
other competitors techniques and technologies for 4com plc.
 Effective techniques- By using effective techniques the company simply attracts large
number of customers towards their services. 4Com provides new technologies to their
employees which increase their skills and knowledge by training.
 Adopt latest trends or technologies- To overcome with weakness in business, it is
essential to use latest trends and technologies which help to train new workers in an
effective manner.
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2.2 Analyse way of performance that could be maintained and strengthened
It is necessary for 4com plc to analyse the performance of their workers and identify
strength which should be maintained in an effective manner (Burns, 2010). The company
provides opportunities to employees to expand their strength in the decision making process. The
business must change their tools and techniques in positive way during operational activities and
other managerial functions. It help to attracts more customers towards their services and take
advantage of competitive market which provides different services or products. There are some
effective techniques which help the company to place a reputation position in the market or a
specific area. An organisation use some technologies which help to maintain and enhance
strength employees during performance:
 Provides broad reach of satisfaction to customers- It is an important function which
help to provides full satisfaction to their customers in an effective manner (Demil and
Lecocq, 2010). 4Com plc identify demand and need of customers then evaluate services
which they have to choose of the company.
 Be flexible and convertible to change- It is essential to analyse internal and external
environmental factors that help to identify change in the market. The company should
change its latest techniques and tools in their operational activities. The market change its
trends during the time of recession period. Thee are different technologies, method and
up gradation which help to make best services. It is an important method which need to
evaluate some different tools and techniques in an effective manner.
2.3 Recommendation of new areas in which business will be expand
It is necessary for company to expand their business activities and operations in new
areas. It help the company to increase their business operational activities that need to evaluate
market share and identify current position in the market. 4Com company provides best
communication services to their customers in prime areas. There are some areas where business
can be expand in small capital and offers services to their regular customers or clients which
make trust to the company services. The areas in which business could be expand that are as
follows:
 24 hour services- The company can provides whole day services to their nation and
internal customers in an effective manner (Fassin, Van Rossem and Buelens, 2011). It is
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necessary to evaluate that customers will satisfy with their services and also they can
solve issues and problems which are related to their specific services.
 Provides extra services- The company need to provides extra services to attracts more
and more customers in an effective manner. 4Com provides different communication
services that help to communicate with long distance people in a very limited time. It is
important to business that they cover that area where an individual search
communication networks and company try to provide them best service. Some of the
companies gives gifts and other offers many prices to connected with their services for
long time period.
 Provides excellent customer services- It is important to 4com company to provides
excellent customers service to the all customers in an effective manner. The services
should be best to enhance the performance of workers and they need to satisfy the
customers demand and wants (Gronum, Verreynne and Kastelle, 2012). The employees
need to solve different issues and problems of customers.
TASK 3
3.1 Produce business objectives and plans
4Com company need to eliminate poor performance of employees in an organisation. The
company evaluate strategic plan and action plan for enhancing the business growth and
development. The research provide to identify new techniques and methods which help to
evaluate different sources of business profit. The company need to analysis internal and external
environmental factors to achieves main goals and objectives. An organisation can maintain
performance and measures the activity which operated by managers or leaders. They should
adopt strategies and methods which provides productivity and profitability to the business. There
are some essential objectives and plans which help to manage 4com company:
 Strategic goals and objectives- The company need to reach the goal and objectives in an
effective manner. They should plan in advance for their next activity which help to
achieve target goals and objectives. Its main goal is to fulfil customers demand and
services which provided to solve problems and issues.
 Objectives of 4com plc- The company need to improve performance of an employee and
they should measure strategies and actions. The main objectives is to grow business
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activity or functions. It provides best customers services to their regular effective
customers.
 Action plan- The responsibility of employees is to satisfy customers demand in an
effective manner. The company plan an action strategies to run business operation in
smooth way (Helms and Nixon, 2010). They should make plans and policies which help
to grew business activities.
 Performance measures- It is important to measure performance of workers in an
organisation. The company need to enhance their business profit by giving training
sessions. Measurement of performance in an effectively and efficiently manner. The
enterprise analyse and check the work of an employee that help to identify current and
future position (Herbane, 2010). The 4com also evaluate their workers performance in an
effective manner.
The company can motivate their employees at all time period. It is important to evaluate
techniques and tools which provides on regular basis. To encourage workers by providing
training and giving coaching session. The objective of 4com company is to expand their business
in every area that help to increase customers. Action plan should be motivated to enhance market
areas or location.
3.2 Implement plan of 4com to incorporate changes
Business plan help to evaluate or implement changes in an organisation. The company
need to develop new plans and strategies for changes in their business activities. Plan is
important to evaluate the recent or latest policies. The company can analyse action plans or
policies which help to increase growth and development. It help to build strong relation with
company and their subordinates in an effective manner. The business strategies help to motivate
an employees and take long term decisions for enhance performance. They should satisfy the
need and wants of customers and changes required facilities which increase performance.
Marketing strategies need to adopt in business activities or functions which provides best
suitable result, change latest techniques and technologies in a company.
There are some objectives which help to resolve many problems and issues. It need to
evaluate performance and implement new strategies and policies in an organisation. The
company can take many decisions which help to predict future activities in an efficient manner.
If an enterprise change funds and capital amount that evaluate major loss during a particular task.
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4Com change services which help to attracts more customers. The change increase performance
level and identify current and future task work. It help to run business functions and operations
in fast way (Malhotra and Temponi, 2010). The company need to change in their plans and
policies which enhance growth and develop new strategies in an efficient manner. Some
customers does not like change in each activity. An organisation need to pay attention towards
implement change and monitor plans and strategies.
There are some changes which help to analyse internal and external environmental
factors in an effective manner. It provides customers who attracted towards the 4com services of
communication in clear and transparent way. The company provides perfect services and solve
issues and problems related to some functions. They need to develop loyal customers which
make trust in their each activity or functions (Marston and et. al., 2011). They organise
customers retention program which will help to take old employees. Its incorporate change help
to evaluate skills and knowledge of workers. Training should be provided to employees during
change implementation in the company. They need to evaluate change by adopting some
strategies and policies in an effective manner.
3.3 Action plan to implement change
4Com company need to change its strength and weakness during business activities. It
help to achieve long term goals and targets. The company need to change internal and external
environment which identify current and future plans in an effective manner. They should
eliminate errors in action plan and process these activities to provides accurate direction to their
employees. The enterprise need to record every activity or functions of an employees in special
dairy. The changes should taken to improves the communication level at different areas. They
adopt action plan to change in business process (Mensh and et. al., 2013). Market is change with
the modify in its trends and provides new technologies which increases their employees skills
and knowledge. An organisation need to enhance their workers living of standard by implement
change in plans and policies. There are some element of action plan are as under:
 The changes in current policies and plans which provides benefit to satisfy tehir
customers in an effective manner.
 It is important to analyse the market research that help to improves their company's
performance in the market.
 To evaluate figure which can be cover by the company.
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 An organisation need to implement plans and policies in an effective manner to
achieves the target goals and objectives.
 Then they need to analyse developed action plan which is important to evaluate in
market during training session of an employee. It help to reach target customers
which satisfy with their service provided to them in an efficient manner.
Recent time period, the company evaluate some techniques and methods which required
change. An enterprise need to evaluate customers demand and then change according to their
customer need and wants. Change should be adopted to identify buyers choice that provides
maximum profit and build reputation in the market. Some customers likes changes but some are
not like their modification to service (Petit, 2012). They need to develop new plans and policies
which helps in enhancing growth and development. The company evaluate best techniques and
technology which provides training to their employees in an effective and efficient manner. It
help to implement new action plan in such way are as under:
 It is important for an organisation to analyse market through research techniques. It
help to scan whole market in an effective manner. By this they evaluate customers
choice and preferences, behaviour, attitudes, latest services etc. which can be fulfil by
customer service centre. Research provides past data and information which analyse
current situation.
 They need to develop current plans and policies which identify new techniques and
understand internal or external environmental factors. It is important to analyse new
technology, latest up gradation, changes in all process etc. in their business activities
or functions.
 Then they need to require extra services which are provided to their customers.
TASK 4
4.1 Impact of proposed changes on business and its personnel
There are various changes which help to incorporate in an organisation at the time of
internal and external environmental factors. It analyse the basic functions and activities of
company that need to change techniques and technologies in an effective manner.
Impact on the business
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