This report provides a comprehensive comparative analysis of the 4Ps marketing mix (product, price, place, and promotion) for Cadbury Dairy Milk Bar and Lindt Excellence Milk Chocolate Bar. The introduction defines marketing and the marketing mix, setting the stage for the comparison. The findings section delves into a detailed examination of each element of the marketing mix for both brands, highlighting their product descriptions, pricing strategies, distribution channels, and promotional activities. The analysis incorporates Levitt's Model of Brand Building to assess the brands' differentiation and potential. Furthermore, the report includes an STP (Segmentation, Targeting, and Positioning) analysis for both Cadbury and Lindt, explaining how each company segments its market, targets its customers, and positions its products. The report concludes with recommendations based on the comparative analysis, offering insights into the effectiveness of each brand's marketing strategies. Secondary research, including books, journals, and online resources, supports the findings and conclusions.