4ThePeople: Business Plan Detailing Domestic Abuse Support Services

This report details a comprehensive business plan for '4ThePeople,' a proposed non-profit organization designed to offer support and resources to victims of domestic abuse. The plan outlines the business's core services, including a helpline, counseling, and emergency housing, emphasizing accessibility through various communication channels like phone, social media, and email. It covers the business's mission, target market (individuals over 18 and families experiencing domestic abuse), and competitive advantages, such as 24/7 availability and discreet communication methods. The report includes a detailed management structure, identifying the skills and responsibilities of the team members, and a job advertisement for a domestic abuse caseworker. Furthermore, the plan incorporates market research, competitor analysis (SWOT), and a marketing strategy, including a 4Ps marketing mix, focusing on social media promotion. The financial aspects, including seed capital requirements and potential funding sources, are also addressed. The plan aims to establish a vital service within the Romford, London area, addressing the needs of domestic abuse victims by providing confidential support and legal assistance.

4ThePeople
IGS Partnership
Insert graphic or logo

Section One
Scenario: A: B: C:
Business Overview
1.1 Business summary: Please write business outline. (who, what, where, When and
how)
Councillors will provide people of need with help on situations and be a person who
listens to their problems. The business will serve to people who come from an abusive
households for both men and women from the age of 18 and above. Depending on the
volume of victims, we will start off with 3 social workers.
The business, 4ThePeople, will be open to people in abusive households who either
need advice or just general private help regarding their situation. This will allow domestic
abuse victims to get help by whatever medium possible (telephone line, social media
accounts, emails etc.)
The business will be established in South Street, Romford London RM1 , saving
money and giving the ability to expand in the future. The company will be open 24/7 and
will always be available on all platforms (as per the response time rate).
How- The business will help people by reaching out to them and lending them a ear so that they can
share their problems with us. We will provide proper legal support to the people who need it and help
them in get proper legal protection.
1.2 Describe your core product or service:
The service provided will be a helpline and further support for victims
of domestic abuse. From being across the phone (either phone call or social
media) or being literally there. We will provide the needed support for
victims to get the help they need in order to leave abusive situations which
they could be in.
Along with advice, we will provide emergency rehousing or a “hideout”
for the individual which we see are in need- This will be confidential and
only disclosed with case workers or in case of emergency.
1.3 Your immediate and future business aims:
- My first step would be to find a suitable office to rent in Romford area.
This will save us start-up money for the business and will allow us to
expand over the future.
- Open social media pages and release information about the new
business prospect, eventually gain public followers and publicise
through celebrities and other people who are admired by general
public.
- Create job advertisements with the different work roles needed to
build the business - offer voluntary spaces and training for suitable

employees.
1.4 Please state the amount of seed capital required and partner
investment: (Up to a maximum of £40,000)
Watford Office- Croxley Business Park - £216 pcm (£2,592).
Public Figure broadcasting – Average of £600 per post (if 15 public
figures posted about the business, it would cost on average £9000). We will
also contact asking for free exposure due to the cause of the business.
Some courses could be offered for free (depending on the experience or
qualifications of the individual), whereas further courses will cost the
company from £100-£400. Only select people will be provided with training.
Hostels cost on average £23 a night meaning if someone is in need of
emergency housing, we will be able to place them in a hostel until Council
housing is available for them. This process could take up to a week meaning
the average cost would be £161.
Work phones provided for each employee- approx. £999.
I believe, the seed capital which is required would have to be around
£40,000.

Section Two
Management structure.
2.1 Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
Director 1-Irma Blini – IB has 21 years of experience looking after
children, she loves spending time with them and teaching them the ways of
life how she knows and leading them to a healthy lifestyle. She has 2 years
previous experience working voluntarily as a teaching assistant in a primary
school. She is passionate about helping people and is eager to put in the
extra work to help build up her knowledge and possible career opportunities
that could lead her to opening a business that prevents domestic abuse and
potentially put a stop to help current and possible future victims. Currently,
he is studying health and social care in university, meaning she is getting
relevant experience needed. She has 4-year experience as a shop assistant
and dealing with customers and is currently working there. Last month she
started a voluntary job with a business who help families with issues and
personal problems they may have, this will allow her to gain experience on
how to deal with individuals and possible issues they may have.
Director 2- Georgeta Denissa Stroe - Georgeta has 2 years experience
in cleaning privately and she also has lots of experience as a nanny. She
also has 2 years experience with autistic children. She graduated files of
study: Humanities. Specialisation: Philology. Although Georgeta does not
have experience working with domestic violent victims she is willing to learn
more just about domestic violent victims . She is also studying health and
social care, and this can benefit her to expand understanding on the sector
she aims to go on into the potential and gain experience on the Domestic
Abuse business.
Director 3- Saheed Olawunmi Ogunremi – Saheed has experience
working as a hospital porter, working with mental health patients, and
working in St Thomas hospital as a medical records officer. Although he
doesn’t have experience working with domestic abuse victims, he has been
in the hospital setting and knows how to speak to colleagues and possible
patients. He is also studying health and social care which is allowing him to
gain knowledge in the sector he’d like to join in the future. He is also
learning about domestic abuse victims.
2.2 Each team member’s roles and responsibilities:
All 3 social workers will be given a work phone which will be linked to
the company phone number and social media accounts.
They will all be required to be updated with incoming calls and
messages during their work hours and must be available in the situations of
emergency.

Being a social worker requires you to have 100% attention to the
person you are working with and listen to the individual and understand
their problems and struggles whether they seem small or big to the worker.
They must be able to pick up on possible signs of abuse and must have a
very precise attention to detail as a little piece of information could make a
huge difference behind closed doors, for the victim.
Employees must access a situation and rate the severity and urgency
of the case, although all cases are important- some cases are way more
extreme than others and need immediate attention.
2.3. Identify your company’s skill gaps, then chose one role and create an
advert with the skills required and their roles and responsibilities.
I believe that what is needed for our business is a person that has more than 5
years’ experience in order to take charge and give ideas which could help the
business grow and expand.
JOB ADVERTISEMENT
We're HIRING !!
Domestic Abuse Caseworker (Full-Time)(Experience in domestic abuse min 3. Years)
The domestic abuse caseworker will work for ‘4ThePeople’. You will be in a team responsible for being
ready for families and individuals that need our help. People who have experienced domestic abuse,
sometimes struggle to find people to communicate with confidentially, so we must be ready to listen and
help people with the issues they may have.
The employee must be available when needed. And the responsibilities are:
- Speak to individuals and listen
- Must take charge of their given cases.
- Must be available to answer messages on social media
- Must know how to use social media
- Sort paperwork for family cases
- Arrange meeting with families and individuals on a regular basis.
Training is provided for 7 days. The deadline for applying for vacancy is 25th March, 2021.
Pay and Benefits
 £1,000 per month
 20 Days Annual Leave
 Pension Scheme
 Work Phones
Contact us today
If any of you are interested to join us or have any relative
interested please contact us on the given mail id and address :
 [e-mail]
 South Street, Ramford, London

Section Three
The market/customer profile.
3.1 Describe your target market profile and where are your proposed
customers based:
The target profiles we are aiming towards are individuals over the age of 18 and
families having domestic abuse problems. This will be for people that are victims of
domestic abuse that need someone to speak to or urgent help without the abuser
finding out or whoever is involved in the situation. Customers are based anywhere
depending on whether they’re a temporary customer or a long-term customer.
3.2 Describe your perceived competitive advantage/USP:
I believe our competitive advantage is that we are available on social media and
people are meant to contact us in the privacy of their own home and the discretion
they need. We are able to speak to the client whenever and however is easier to
them, they are able to contact us in whatever way is best for them. Sometimes,
victims are unable to make phone calls as their always with their abuser, so we allow
the chance to message through social media.

Section Four
Marketing
4.1 Explain your market research with references, Using primary and secondary
research.
Provide a questionnaire with 5 suitable questions and state the objective of said
questions.
Questionnaire:
Q1: Is the company fulfilling clients with the service provided?
(a) Yes (b) No
Q2: Is the organisation catering to the needs of the society?
______________________________________________________________________________________
______________________________________________________________________________________
Q3: Is the company profitable in the industry or not?
______________________________________________________________________________________
______________________________________________________________________________________
Q4: Does the organisation use all the resources available with it in an effective way or not?
(a) Yes, It does. (b) No, It doesn't
Q5: Will people recommend this service to other people? If No, why do you think they will not?
______________________________________________________________________________________
______________________________________________________________________________________
The primary data was collected by survey by asking people their views about
the business idea so that the feasibility of the business can be checked. The
secondary research was performed with the help of already available sources on
internet and other printed media. The data of similar business and non-profit
organisations were taken to assess the hindrances such business will face.
4.2 Competitor analysis
(Based on your market research, analyse two key competitors and explain
how your business will compete with them) (You may consider a SWOT here)

Strengths Location, Staff,
Training, Technology,
Good service,
Good communication,
Hard working staff,
Three different language,
Protect the victims.
Weaknesses Finances, staff
Training, service,
Same service in the same location,
Resource Limitations,
Experience,
Qualification.
Opportunities Acquiring knowledgeable experienced staff,
Developing new service,
To extend the organisation in a different area,
Operate in another country and to add more services,
Few competitors in Romford area.
Threats Political environment (government sets what you can and cannot do)
Economic environment interest rates are they high or low,
Social environment -COV19,
Changing regulatory environment,
Emerging competitors.

4.3 Marketing strategy
(In support of your business social media campaign, describe your
marketing and branding strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps
etc. )
Marketing mix-
 Product: The company is dealing in non-profit counselling, consultation and
other services which are required by Domestic abuse victims.
 Price: The organisation basically is run on donations provided by the people. It is
a non-profit organisation so it does not charge any amount from the people who
avail these services, although if they willingly want to donate some amount,
they are more than welcome to do so.
 Place: The Company is going to operate in Romford, accessible by everyone.
 Promotion: We will be promoting through social media and capturing a wide
audience. It is said the 79% of the population uses social media, so this will
capture these individuals’ attention. We will also be putting up posters and signs
around London.
4.3b. How and where will you launch your product or service.
As above information states, we will be making social media pages
around 2 months in advance, to gain an audience and a following. Once we
have started our social media pages, we will be personal messaging social
media influencers and celebrities to ask for their help to spread the word,
this will allow us to gain more followers and reach possible victims.
We will also put posters all around London with our social media tags
and numbers, allowing people to take pictures of the posters if they are in
need to send them to someone in need. Some victims might not have social
media, so having posters will allow them to find the number while they’re
shopping or just out.

Section Five
Operations and logistics
5.1 Premises and location.:
4ThePeople, South Strret, Ramford, London, UK
5.2 Equipment & Set up Costs and suppliers:
Product Supplier Cost(£)
Rent Government 2,592
Social media logo
development
- 11
Work Phones
Purchased
2,997
Advertisement Public Figures 9000
5.3 Transport needs:
We will have to lease a vehicle, most probably a van for maximum of £250 per
month.
5.4 Legal requirements:
As the business will be owned and managed by three directors there will be a need
of partnership agreement. The agreement must be formed to cite the liability of each
owner as there will be no profit and all the receipts and donations will be used in the
business only.
5.5 Insurance requirements:
Insurance will protect the business from uncertain losses which can occur when
the equipments used by business turns out to be faulty and causes some loss to the
business.
5.6 Other required Certifications:
The business will have to get registered its partnership deed with the respective
authority. The employment guidelines must also be followed in order to maintain staff.
5.7 Fixed monthly Costs as per cash flow:
Items Costs per month(£)
Interest on Loan ( 6% per year on £40,000) 200
Salary and wages 4000
Rent 216
Utilities 100
Vehicle lease 250

Section Six
Costs and pricing strategy
Product/service name ( Select a single unit) Counselling services
Cost to your business per unit £300
Price you charge per unit £306
Profit margin (£) £6
Profit margin (%)
(Profit / Price x 100 = Profit margin) 1.96%
Mark up (%)
(Profit / Cost x 100 = Mark Up) 2%
6.b Your Pricing Strategy:
The pricing is based on the average cost involved in giving one unit of service. The business expects to get a nominal 2%
profit from the sale of service.

Section Seven
Cash Flow forecasts
7.1 Realistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)