Business Plan: Yellow Investment - Entrepreneurship & Innovation

This report outlines a business plan for Yellow Investment, a financial and business service provider aimed at assisting private and non-private organizations with financial management. The company focuses on providing financial assistance to small and start-up businesses, while also possessing the c...Read More

Entrepreneurship Enterprise and
Innovation

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Executive summary:.....................................................................................................................3
Overview:.....................................................................................................................................3
Product and service:.....................................................................................................................4
Market analysis:...........................................................................................................................4
Strategy and objective:.................................................................................................................9
Financial plan:..............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurship means the process of creating innovative product or service and change
the world forever, this allows business to be more creative in the market. Entrepreneur are not
ordinary person, they have special set of skills and ability to start a new business and introduce
innovative product in the market to win the customer. Innovation means creating something new
which have never been created before and which can be beneficial for the world. Innovation is
major part of the entrepreneurship and entrepreneurs are the heart of entrepreneurship (Matlay,
2019). This study is based on Yellow investment, this company is been established for the
purpose of financial and business service provider. In this report we will discuss entrepreneurial
enterprise which is been created with innovation named Yellow investment. Later we will
discuss business plan which include executive summary, overview of business and provided
vision and mission of the business. Later we have discussed market analysis which include
identification of internal and external factors that effect the business organization. At last we will
discusses financial budgeting of the business plan.
MAIN BODY
Business plan:
Executive summary:
Yellow investment is a financial and service provider that help private and non private
business organization in financial management (McKeever, 2018). This company is been
designed to take financial responsibility of other company, mainly providing financial assistance
to small and start up business organization but this company have ability to handle and manage
the finance of large scale business organization.
Overview:
Yellow investment is one of the most efficient financial service provider which have
taken a step forward for bring easiness in the financial assistance of other business organization.
This company belong to financial industry, this industry alone actively contribute in the growth
and development of the economy of the country.
Vision statement: vision of Yellow investment is to provide financial easiness to the business
world (Taiwo and Lawal, 2016).

Mission statement: mission of Yellow investment is to become market leader by providing
financial service to other business organization.
Product and service:
Product and service is heart of every business organization, this is the main purpose by a
company is been formed. Every business organization have their own product and service which
allow them to generate profit, some business organization have unique product and service which
allow them to be ahead in the market. Product is related to the manufacturing of the goods to
fulfil the physical need of the customer. Whereas service means intangible products which can
not touched but can be consumed in a form of service such as hospitality industry, financial
industry, etc. the Yellow investment is going to provide financial and business related service to
the customer or client's business organization. There are certain service provided by the Yellow
investment such as:
Loan and credit: the aim of the Yellow investment company is to provide financial service to
other business organization which include loan and credit service. This service will help business
to arrange funds for their business purpose, providing loan with a reasonable interest rate that
suit the pockets of client.
Financial assistance: other service provided by the company lies is financial and management
assistance, the Yellow investment have ability to help business in management of their finance in
the company. There are some business organization who find it difficult to manage their
financial part of the company so this service will be best for them as this provide complete
investment and expenditure plan.
Market analysis:
Market analysis is a broad term which include every small and big details of the market
which is very necessary for the business organization. Market analysis include the research of the
market which include identification of factors that impact the smooth flow of the business
(Aithal, 2017). The factors may be internal and external which effect business in every
dimension. When a new entrepreneurial venture is ready to introduce in the market or the
entrepreneur thinking to introduce new product to the market, then market research play a vital
role. Market research is very important for entrepreneur before introducing any new product or
service in the market, this help them to identify strength and weakness of the market. The Yellow

organization is a entrepreneurial enterprise which have innovative product and all set for the
market analysis which include:
Internal and external factors that effect the entrepreneurial business organization:
External factor: external factors effect the business organization from external environment
which an entrepreneur need to analyse before developing innovative product, to analyse external
factor's entrepreneur use PEST analysis:
Political: political factor means the interference of government in the process of business
organization, the government play vital role. The policy and procedure of government such as
new policy regarding dealing or policy to bring changes in the financial sector of the country.
This can impact the smooth flow of the company (Akpoviroro, and Owotutu, 2018). The Yellow
company have to dynamic in nature to observe the impact of government and its interference.
The policy of the government in the betterment of financial structure of the company might
affect the business organization.
Economic: the economic factor means the element of economy which impact the smooth flow of
the business, the economical factor may include the stability, inflation rate, foreign exchange rate
and financial policy. These factor play vital role in the process, the Yellow investment company
need to examine economic factors which can effect. This company is financial provider, so they
need to analyse the stability of the economy. High inflation rate will be effecting the business
and its strategies in the market, it is very important for the economy to be stable for the growth of
business organization.
Social: the social factor plays an important role in the growth of the business organization, every
company get effected with the changing taste and preference of the customer. Social factors
include lifestyle, standard of living, taste and preference, liking and disliking and demand of the
people. In today's world people like to follow social trends which high impact every business
organization. The Yellow investment company need to understand the social factors as well as
trends which might affect the business and its process. This company deal in financial and
business service which include consultancy and other service and deal in social environment
which can effect the process.
Technological: technological factor means advancement and changes in technological which
effect the overall performance of the business organization. Technological play a vital role in the
process of business, they use both hard and soft technological. If there is any change in the

technology then business might need to change the whole technological used in the business.
Advancement in the technological can be very beneficial for the business but this sometimes cost
too much (Ibrahim and Harrison, 2020.). The Yellow investment company will have to use
various advance technology to survive in the market, change in technological bring major change
in the industry as a whole.
Internal analysis: the internal analysis may include identification of strength and weakness and
internal factors by using SWOT analysis:
SWOT analysis:
SWOT analysis help business organization to identify strength and weakness and allow them to
identify various threats and opportunities that effect the business organization, the SWOT
analysis include:
Strength: strength means the area where the business organization is very good, every company
have their own strength which allow them to be more competitive in the market (GURL, 2017).
An entrepreneur knows that strength of the company lies in the uniqueness of the product, if the
business organization want to improve strength then they have to bring uniqueness in the product
by innovation and creativity. The strength of the Yellow investment lies in the innovative
concept of financial service to other business organization. The major strength of the company
lies in the innovative service which bring easiness to finance of the companies.
Weakness: the weakness of business organization pull the growth back and slow the process of
business organization, every business have weakness which keep effecting if they haven't
identified the weakness. The weakness of Yellow investment company lies is this is new start up
which is not well know by any other business organization, and they will less likely to trust such
newly opened financial provider. Another weakness is the growth factor which means this
business plan may not survive the financial market and often lead to failure in growth factor.
Every business organization feel weak if their competitor use latest and fastest technology in the
market to get competitive edge, hence the Yellow investment company need to use latest and
fastest technology to compete in the market.
Opportunities: opportunities are booster for business, they not only boost the growth of the
company but they help company to be more stable in highly competitive market. An
entrepreneur knows that opportunities lies in innovation and creativity, they try to manufacture
innovative product to become the market leader (Sarsby, 2016). Their creativity is important in

the process of generating opportunities, entrepreneurial venture are innovative which means they
have ability to create opportunities rather than waiting for the market to create one. The Yellow
investment need to identify various opportunities to win the market.
Threats: threats lies in the competition, competitors are the biggest threat for every business
organization in every sector. The yellow investment might have competition from various
already established financial firms and institution for example HSBC or any local banks.
Target market: target market is the area or location where a company want to sell their product,
every business organization have their own target market which allow them to segmented market
according to the demography, targeting allow company to target right customer and positioning
help company to position their share and position in the target market. It is very important for
every business organization to know their own target market where they can sell their product
and service. An entrepreneur knows the value and importance of target market where they find
the right customer to sell their innovative product. The Yellow investment need to examine the
target market to sell their service, the target market of the company is business world where they
can find multiple business organization who need financial assistance. There are three main area
of target market which business organization need to understand such as:
Segmentation: segmentation is a process to segment the target market, segmentation means
segregate the customer according various area which include age, gender, income and education
level and taste and preference (Camilleri, 2018). This segmentation help company to go lean and
target only those customers who are actually the right one and which later can become potential
customer. The segmentation process for Yellow investment is different from other company
because segmentation process include identification of small to large business organization who
need financial help. Segmentation will be done according to the size of the company and by
financial stability.
Targeting: after the successful segmentation of market and customer the next step fall is
targeting, this means business organization will target right customer who got filter with
segmentation process and only need to be targeted. The Yellow investment company will target
small scale business organization and those sole proprietors who need financial requirements.
Positioning: positioning means the business organization will try to position their share in the
market, this is a process to settle (Joll, McNabb and Shorey, 2018). After the success of
innovative product a business organization to position themselves in the market.

Competition:
The competition analysis is very important for every entrepreneurial business
organization, this allows company to understand the movement of competition and
understanding their activities which can influence the growth of the company. Many business
organization use porter five forces to understand the competition in the market.
Porter five force:
porter five force allow business to get details about the competition in the market, there
are five important factors of porter five forces such as:
Rivalry: the level of rivalry is very important for business which need to be analysed before any
new start up or introduction of new product in the market. Competition is the biggest hinder of
business process, they not only slow down in the process and smooth flow, but they also become
the reason to overall failure of the business organization (Shtal, et.al., 2018). The Yellow
investment company is new and need to be careful the market, the strategies of competition
might result in failure of the business plan. The biggest competition the company will going to
face is from HSBC and other finance providing firm who are already well-established and great
reputation in business world for providing high quality service.
New entry: new entry means new competitors, these new entry not only become competitors,
but they have great financial budget which allow them to get early success. The Yellow
investment company is also a new entry to the market and often going to get competition and
drawback from already established business organization.
Suppliers: the supplier have certain powers in the market, suppliers are potential stakeholders of
the company and have vital role in the process. The Yellow investment need to have suppliers
which provide certain important things to the company, although the company is not dealing in
manufacturing and production activities but need suppliers for the process.
Customer: the customer have unlimited power which they can use to impact the whole power,
however customer is most important factor which need to be keep in the mind in the market. The
Yellow investment company have to understand the powers of the customer, their main customer
will be small scale business organization who need financial assistance but still they have certain
powers which can impact the smooth flow of the process. It is very important for entrepreneur to
keep customer on top.

Substitute: the substitute product means copied or already introduced product by the
competition, in market there is always risk of product substitution by competitor. An
entrepreneur must be innovative in terms of product which allow them to avoid any kind of
substitution of product. Here the ability of entrepreneur will be pushed.
Strategy and objective:
Strategies play a vital role in the process of new entrepreneurial start up, these strategies
are been designed for various purpose such as sales strategies, promotion strategies, marketing
strategies and resource management strategies (Bjerke and Renger, 2017). Every entrepreneur
ensures that their strategies are effective, so many entrepreneurs follow SMART goal to
accomplish such strategies:
Specific: every business organization need to set their goals in a specific manner, being specific
allow them to reduce any kind of confusing. The Yellow investment company need to set their
goal to be specific.
Measurable: every goal, objectives and strategies of business organisation need to measurable
in terms of cost and affords. The Yellow investment company need to set their goals to be
measurable for example if the entrepreneur want to lunch new product to the market, then they
need to measure the cost of innovation and the affords.
Attainable: attainable means achievable, every business strategies need to be achievable. An
entrepreneur need to ensure that their business strategies need to be achievable hence they should
try to avoid any kind wastage. The Yellow investment company need to set their business
strategies to be achievable.
Relevant: relevant means strategies need to be realistic rather than irrelevant goals which only
waste time and affords. The Yellow investment need to set their business strategies realistic.
Time bound: time bound means every goal and strategies are time based which need to be
completed within a time frame.
Financial plan:
Financial plan or planning is very important for every business organization as they have been
playing most crucial part (Visnjic, Wiengarten and Neely, 2016). The financial budget of the
Yellow investment company need to perfect in terms of budget and all other financial
requirements. The budget of the company is:
Items Estimated cost Actual cost

Direct material 50000 100000
Labour 80000 50000
technology 200000 500000
Marketing 100000 100000
Total 430000 750000
CONCLUSION
In this report we have discussed entrepreneurship, enterprise and innovation with the
selected new business organization, later we have discusses business plan which include
executive summary, overview of business and market analysis. Later we have discussed market
analysis which include identification of internal and external factors. The internal factor may
include strength and weakness of business and threats and opportunities that revolve around the
business organization. Later we have discussed external factors which include political,
economical, social and technological factor. Later we have discussed competition and identify
how it can effect the business organization with the help of porter five force. At last, we have
discussed financial budget of the business organization.

REFERENCES
Books and journals
Aithal, P.S., 2017. Industry Analysis–The First Step in Business Management Scholarly
Research. International Journal of Case Studies in Business, IT and Education
(IJCSBE). 1(1). pp.1-13.
Akpoviroro, K.S. and Owotutu, S.O., 2018. Impact of external business environment on
organizational Performance. IJARIIE. 4(3). pp.498-506.
Bjerke, M.B. and Renger, R., 2017. Being smart about writing SMART objectives. Evaluation
and program planning. 61. pp.125-127.
Camilleri, M.A., 2018. Market segmentation, targeting and positioning. In Travel marketing,
tourism economics and the airline product (pp. 69-83). Springer, Cham.
GURL, E., 2017. SWOT analysis: A theoretical review.
Ibrahim, E.B. and Harrison, T., 2020. The impact of internal, external, and competitor factors on
marketing strategy performance. Journal of Strategic Marketing, 28(7), pp.639-658.
Joll, C., McKenna, C., McNabb, R. and Shorey, J., 2018. Developments in labour market
analysis. Routledge.
Matlay, H., 2019. The future of enterprise and entrepreneurship education. Education+ Training.
McKeever, M.P., 2018. How to write a business plan. Nolo.
Sarsby, A., 2016. SWOT analysis. Lulu. com.
Shtal, et.al., 2018. Methods of analysis of the external environment of business activities.
Taiwo, A.A. and Lawal, F.A., 2016. Vision and Mission in Organization: Myth or Heuristic
Device?. The International Journal of Business & Management. 4(3).
Visnjic, I., Wiengarten, F. and Neely, A., 2016. Only the brave: Product innovation, service
business model innovation, and their impact on performance. Journal of product
innovation management. 33(1). pp.36-52.
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