ITECH1100 Report: Analyzing 5G's Impact on the Advertising Industry

This report examines the potential impact of 5G technology on the advertising industry, highlighting how the increased speed and innovative capabilities of 5G can revolutionize digital marketing strategies. It discusses the potential for enhanced audience research, holographic advertising, and seamless integration of technologies like VR and AR. The report also addresses the regulatory, ethical, architectural, and market constraints associated with the adoption of 5G. A disruption analysis compares the advertising process before and after 5G integration, emphasizing the simplified decision-making for users due to faster download speeds. The video script provides a promotional overview of 5G's benefits for both advertisers and consumers, focusing on improved speed, immersive VR experiences, and enhanced operational efficiency. The report concludes by citing relevant research on 5G technology and its applications.

Running head: IMPACT OF 5G ON ADVERTISING INDUSTRY
IMPACT OF 5G ON ADVERTISING INDUSTRY
Name of the Student
Name of the University
Author Note

1IMPACT OF 5G ON ADVERTISING INDUSTRY
Research
The introduction of the 5G (fifth generation) is one of the most desirable
technological advancement. The subject of the paper is the most advanced form of internet. It
will have huge potential impact on different industry and the topic selected for discussion is
the impact of the subject on the advertising industry. The advertising industry has witnessed
major changes since the inception of the internet and digital world. The digital marketing
such as social media marketing, video marketing and other. With the introduction of the 5G,
the marketing & advertising will earn a huge boost as the speed and the innovative means of
the advertising will increase so will their availability. It will also enable the advertising
industry to reach a much larger audience which will boost their productivity. Hence, it would
be justifiable to state that the 5G will be a great perk for the industry.
Brainstorming
Advertising takes consideration of various factors one of which is the analysis of the
audience’s perception. The 5G will enable the staffs to research on the audience more
effectively & efficiently and also assist them to fulfil the dream of advertising through
holographic approach.
The advertising industry will also get a boost as the customers will be able to
download the video, audio and other big data size advertisings in very little time and very
good quality which will have potential impact on the advertising industry.
Technologies such as VR (Virtual reality), AR (Augmented reality) and others
integrated with 5G will be a major beneficiary for the advertising industry.
Regulation & Ethics
The impact selected is the integrated 5G VR and its impact.

2IMPACT OF 5G ON ADVERTISING INDUSTRY
Law The 5G network will deem need for new infrastructure that demand in stallion of
new towers which if not installed properly will earn constrain from the law.
Architecture: VR and 5G both are new technologies and no adequate infrastructure
for them are in place. The bugs and glitches are also evident in it and hence, the integrated 5G
VR will face architectural constraints.
Market: As stated above 5G and VR are both new technologies and hence they are
come at a very high price which develops economic/ market constraint for the impact they
can cite.
Social/ Ethical Norms: As stated in the law the regulation for installation of towers
are the radiation level is not fixed which can prove to be hazardous for the humans and other
living beings and is ethical constraint for the technology.
Disruption
Before integration of the VR with the 5G for the advertising the actors that were part
of the system where the customer and the advertisers. The events that took place are the
transmission of advertisement from the advertiser to the advertising platform. The advertising
platform than transmits the data advertisement according to the targeted audience which they
visualise using VR sets. The decision points to be made here is to whether see the advertising
or not because of the speed concerns and the download rate.

3IMPACT OF 5G ON ADVERTISING INDUSTRY
On the contrary, the integration of the VR with 5G will enable the user to simplify the
decision making because the 5g will offer a great speed and download rate so most
prominently the user will see the video. Additionally, with the high speed offered by the 5G
most of the videos will be downloaded and the user can view it without making any decision.
The process model diagram of before 5G and after it has been attached in the paper.

4IMPACT OF 5G ON ADVERTISING INDUSTRY
Video Script
5G is here……
Yes, 5g is here and you can see it from the speed of my voice [speed fast].
Ok probably not even 1/10th of the 5G speed but we are not discussing about my voice speed.
The discussion is 5G.
And the host is yours own [name].
5G will change the route of all the industries and the using experience of the users.
One of the prominent industry is the advertising industry which now are mostly dependent on
the video advertisements.
The video advertisements are fun to watch however, buffering… yukkkkk.

5IMPACT OF 5G ON ADVERTISING INDUSTRY
It spoils the mode.
But not to worry anymore 5G is here with 10x more speed than the current internet.
Imagine when we will watch the advertisement on the VR sets
Real life experience without pauses.
It will be a great experience.
It will also assist the advertising organisation.
The advertising industry will gain a huge productivity boost because of the 5G.
It is not only in terms of advertising offering only.
The benefits will also be offered in analysing the targeted audience.
“Yes the advertiser’s analysis our interests”.
“At least someone id interested in my interest. I am so happy”.
The organisational operations will also get faster which will increase their internal operations
efficiency and make them more effective.
Guys, it is only one advantage of the 5G.
The real benefit is for us “High speed… waaaooowwwww”
Thanks and regards friend,
I am signing off.
Please like share and subscribe.

6IMPACT OF 5G ON ADVERTISING INDUSTRY
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Internet. Fundamentals of 5G Mobile Networks, pp.29-62.
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communications for 5G internet of things. EAI Endorsed Transactions on Internet of
Things, 15(1), pp.1-15.
Palattella, M.R., Dohler, M., Grieco, A., Rizzo, G., Torsner, J., Engel, T. and Ladid, L., 2016.
Internet of things in the 5G era: Enablers, architecture, and business models. IEEE Journal
on Selected Areas in Communications, 34(3), pp.510-527.
Peeters, I.M., 2015. The (simple) Case for a New 5G Air Interface… and a few other things.